1. How Amazon Works
s1180189 Hirofumi Nakahira

2. Outline
• Amazon.com History
• Amazon.com Basics
• Amazon Technology
• Amazon E-commerse
Subsidiary company called Amazon Service
• Amazon customer tracking

3. Amazon.com History
• In 1995, Amazon.com sold its first book, which
shipped from Jeff Bezos' garage in Seattle.
• In 2006, Amazon.com sells a lot more than
books and has sites serving seven countries,
with 21 fulfillment centers around the globe
totaling more than 9 million square feet of
warehouse space.

4. Amazon.com Basics
• Amazon.com sells lots and lots of stuff.
• Besides its tremendous product range,
Amazon makes every possible attempt to
customize the buyer experience.

5. Amazon Technology
• The massive technology core that keeps
Amazon running is entirely Linux-based.
• The data warehouse is roughly divided into
three functions. query, historical data
and ETL.
• This site is using SSL protocol with Netscape
secure commerce server for safe dealing.

6. Amazon E-commerce
• Both retailers and individual sellers utilize the
Amazon.com platform to sell goods.
• Amazon Marketplace, zShop and Auction
for Small sellers of used and new goods
• Amazon Advantage is a place where people
can sell new books, music and movies directly
from the Amazon warehouse instead of from
their home or store.

7. Subsidiary company called Amazon
Service
• Through Amazon Services, Amazon sells its
sales platform, providing complete Amazon e-
commerce packages to companies looking to
establish or revamp their e-commerce
business.
• Amazon sets up complete Web sites and
technology backbones for other e-commerce
companies using Amazon software and
technology..

8. Amazon customer tracking
• Amazon has customer tracking system.
• Amazon can recommend products that
customer might likely buy it.
• Users can customize the recommendations via
sending more information.