2. Agenda
• Success of McDonalds
• Signing of McDonalds
• McDonald’s rival KFC
• Why KFC success
• Importance in China
• Safety of McDonalds food
• References
3. Success of McDonalds
• When McDonald’s first opened in China in
1990, these streets were clogged with
bicycles.
• But car ownership rate grew up
explosively.
• The company opened the first drive-thru
outlet in November, it’ very successful.
4. Signing of McDonalds
• In 2006, McDonald’s signed an agreement
with the Chinese state oil company.
• Sinopec, granting it the right to open
McDonald’s stores at any of Sinopec’s
new and existing 30000 gas stations.
5. McDonald’s rival KFC
• When McDonald’s opened its first
mainland store in 1990, KFC had already
been there for three years.
• Today, there are more than 1,900 KFC
stores in China.
• They're traditional, they're convenient, and
they're cheap.
6. McDonald’s rival KFC
• McDonald's opened 200 new outlets in
2011 and 300 in 2012, much higher than
original estimates.
• Its total number of stores is still
significantly lower than archrival KFC,
which has so far opened over 3,800
outlets in more than 800 cities.
7. Why KFC success
• KFC has already launched a series of
Chinese-style meals tailored to local
customers, paving the way for McDonald's
to customize its menu to better suit local
tastes.
8. Importance in China
• Taste, convenience and price are
Importance in China.
• It is a nightmarish problem in a developing
country where corruption is rampant and
safe food handling practices are still
largely unknown.
9. Safety of McDonalds food
• McDonalds have hand washing stations
and hand sanitizer right out in main
restaurant.
• Side of safety of food of McDonalds is one
of advantage.
