The slides to my talk on "Conquering New Spaces: Bringing Social to Mobile" delivered at the Social Gaming Summit at Chelsea Football Club in London on 11 November 2010.

1. Conquering New Spaces
Bringing Social to Mobile
Volker Hirsch (@vhirsch)
Social gaming Summit
London - 11 November 2010
http://apod.nasa.gov/apod/image/0801/M31_hallas.jpg

2. Where is Everyone?

3. 1,800,000,000
4,684,004,985
1,800,000,000
2,250,000,000
Internet users (PC, Mobile, Web Cafe)
Unique credit card holders
Tooth brushes in use
Mobile phone subscriptions
475,000,000
Daily circulation of newspapers
825,000,000
Registered cars
4,000,000,000
FM Radios
various sourceshttp://upload.wikimedia.org/wikipedia/commons/8/85/Numbers_grid_in_NY.jpg

4. 80%
20%
Mobile
Mobile
No Mobile
27%
73%
Internet
Internet
No Internet

5. Mobile is BIG

6. • 91% of people have their mobile
within arm’s reach 24/7.
• 60% of married people will not
share their mobile with their
spouse!
• It takes an average of 26 h for a
user to report a lost wallet
but only 68 minutes to report a
lost mobile phone.
Morgan Stanley 2007
Unisys Survey
Wired Magazine 2006
• 10% of under-25 year-olds find
it OK to text whilst having sex.
Retrevo Gadgetology Report, 2010

7. Mobile is PERSONAL

8. But...

9. Mobile is also
COMPLEX...

10. A lot of platforms...

11. ... and even more channels...

12. The $ Dilemma (carrier model)
total
after VAT
after carrier
after distributor
after porting & QA
after License
after production
after overheads

13. ... and now, the app store...
(phew)
http://www.funkyspacemonkey.com/wp-content/uploads/2010/02/apple-app-store.jpg

14. But again: many of them...

15. The Discovery Dilemma

16. http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg
In short...

17. Metcalfe’s Law
V N2~

18. Spare the group
from scale. Scale
alone kills
conversations,
because
conversations
require dense two-
way conversations.
Clay Shirky, “A Group Is Its Own Worst Enemy”,
Keynote, ETech, Santa Clara 2003

19. http://gapingvoidgallery.com

20. http://www.el-buskador.com/galeria/data/media/47/Wallpapers_Sports_Miller_Lite_Top_Fuel_Dragster.jpg
Fast Growth

21. Multi-Layered Fragmentation
http://3.bp.blogspot.com/_TZ4zYEBSw1I/TIPM2xgeEqI/AAAAAAAANSo/_xex5uvPZ7k/s1600/graphene_layers.jpg
Operating Systems
Handsets
Billing
Distribution

22. http://www.theasiandiet.com/images/Yin_Yang.gif

23. How do you
Bridge this?
http://fc05.deviantart.net/fs22/f/2007/317/9/2/OLD_BRIDGE_by_Leonidafremov.jpg

24. http://www.foldingbikehut.co.uk/images/Toolbox%20Travel.jpg

25. the leading social gaming
platform across mobile devices
25
VanessaDots
23 Games / 7 Friends / 120 Achievements
connected
Platforms: iPad, Android Galaxy S

26. We enable users with a gaming profile they can
use across games and platforms
26
VanessaDots
23 Games / 7 Friends / 120 Achievements
connected
Platforms: iPad, Android Galaxy S
Focus
Mobile Gaming Profile
Games
Friends
Achievements

27. 27
Coverage
• Consoles
• TVs
•Web

28. 28
+
Product
Social Features
In-Game SDK
Activity Stream
API / Server Cloud

29. 29
Social Features
In-Game SDK
Global Leaderboards
Social Network Integration
Achievements
Player Challenges
In-Game Currencies
Downloadable Content
Attachable Data
Virtual Goods
Native In-Game SDKs connect users and
build engagement with immersive social
features

30. 30
Our API allows activities from within
games to be used for improving App
Stores with social context
Activity Stream
API / Server Cloud
... connected with friends using ...
... invited a their friend ...
... created an open challenge in ...
... unlocked an achievement in ...

31. Also: inside games
31
Keep People in context

32. 123,296,966,069,453
The Law of Big
Numbers
One last thing:

34. @vhirsch / @scoreloop
http://vhirsch.com/blog
volker@scoreloop.com
+44 7843 599 678
http://scoreloop.com
Thank you!