The slides to a quick presentation I gave as part of a panel on "Entertainment Gamification" at the Connected Creativity conference @ MIP TV in Cannes on 2011-04-05

1. Gamify Entertainment
Volker Hirsch (@vhirsch)
MIP TV - Cannes - 6 April 2011
http://wallpapers.free-review.net/r?12

2. Who?
Scoreloop is the leading social gaming platform
across mobile devices
growing at 1 million+ users per week

3. How do you direct consumers
to your offering?

4. How do you direct consumers
to your offering?
Through coercion!?

5. http://2sistersblog.com/blog/wp-content/uploads/2009/10/donotlitter3.jpg

6. http://img.chan4chan.com/img/2010-05-09/Kemal_20Ataturk_20CIV340.jpg

7. http://femspotter.files.wordpress.com/2010/06/hijab2.jpg

8. http://campingnfishing.com/images/35%20Crook%20Handle%20Wooden%20Walking%20Cane.jpg


9. http://static.go4celebrity.com/wallpapers/Sienna-Miller/Sienna-Miller-013-1920x1200.jpg -- http://healthyodorcontrol.com/images/messy_rm_tall_dresser.jpg

10. http://farm4.static.flickr.com/3328/3669714412_550096bf36_o.jpg

11. http://www.simonstapleton.com/wordpress/wp-content/uploads/2009/07/carrots.jpg


13. http://oliveris.files.wordpress.com/2011/02/100_2044.jpg

14. http://timesonline.typepad.com/photos/uncategorized/2008/04/29/chair.jpg

15. Now what?

16. Games use Ubiquitous
Mechanics
Peer-to-Peer High-Scores (Virtual) Gifts
Challenges
Achievements / (Virtual) Cash
Rewards
http://farm3.static.flickr.com/2658/3846405087_461473a2b1.jpg -- http://media.northjersey.com/images/0201_POD81.jpg

19. http://www.ecoautoninja.com/wp-content/uploads/2009/01/2010-ford-fusion-hybrid-dashboard.jpg

20. http://www.ecoautoninja.com/wp-content/uploads/2009/01/2010-ford-fusion-hybrid-dashboard.jpg

21. XP
http://technoccult.net/wp-content/uploads/2010/04/lee-sheldon.jpg

22. Augment the
Experience
with
Ubiquitous Mechanics
that are
Fun!

23. If they can do it, you can!

24. Thank you!
+44 7843 599 678
@vhirsch / @scoreloop
volker@scoreloop.com
http://vhirsch.com/blog
http://scoreloop.com