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Game Changer
How social media is
teaching your
customers to 

demand

a better

gaming
experience.

Volker Hirsch
@vhirsch

Mobile + Tablet Gambling Summit
London - 5 November 2013
About Me
Co-Founder
!
We develop games and apps across all digital platforms.
!
We are working with top-tier brands, such as Electronic
Arts, Game Duell, American Express, Three, Halfbrick (“Fruit
Ninja”, “Jetpack Joyride”) and many more to create cuttingedge games and applications that consumers love and crave.
Casino 1.0
THE WORLD HAS

CHANGED
This is the competition!
... You need to Stand Out
... You need to Stand Out
ERM

NO!
Parameters
Parameters
Mandated + Variable
Rethink
Prizes
Rethink
Winning
Every Game of Tetris…
…Ends like this
The states of Winning…
Transactional Win
Trickshot Win
Session Win
Episodic Win
Educational Win
Social Trickshot Win
http://www.yukaichou.com/
Va r i a b l e
Parameters
Help You

Design
Va r i a b l e
Parameters
=
Compelling

Gameplay
Thank you!
+ 44 78 43 599 678
@ v h ir s c h
v h ir s c h@ bluebec k.c o.uk

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Mobile & tablet gambling 2013