The document summarizes the rise of prominent industrialists and businessmen in late 19th century America known as the "Fat Cats". It describes how men like Cornelius Vanderbilt, John D. Rockefeller, Andrew Carnegie, and J.P. Morgan amassed huge fortunes and monopolies in industries like shipping, oil, steel, and finance due to factors like opportunity from limited government and new technologies, the use of monopolistic business practices, and the social Darwinist mindset of the time that justified aggressive business tactics. Some of the wealthy businessmen like Carnegie later embraced philanthropy and giving their wealth back to society through donations to universities, libraries, and other causes.

1. OUTCOME: THE FAT CATS
The Industrial Age

2. THE FAT CATS
1. Setting the Stage:
a. Also known as “Captains of Industry,” “Industrial Giants,” & “Robber
Barons”
b. Wealth fell into the hands of a few
c. By 1890 ---> 4,000 millionaires
d. Approx 90% of $ (wealth & assets) controlled by 10% of the
population
e. 1900 = 20 million Americans lived in poverty (very small middle
class)

3. CORNELIUS VANDERBILT

4. THE FAT CATS
2. Who were they?
a. Cornelius Vanderbilt
i. Started out in shipping, buying his first ferry boat at age 16
ii. Eventually had large fleet of ferries and ocean steamships
iii. Saw railroads as the future; bought many RRs before/after Civil
War
iv. Became wealthiest man in America
v. Built Grand Central Depot in NYC
vi. Made a deal with John Rockefeller to transport his
oil
vii. Would have been worth $143 billion in 2007 dollars

5. GRAND CENTRAL DEPOT

7. BILTMORE ESTATE IN NORTH CAROLINA BUILT
BY VANDERBILT’S GRANDSON

9. JOHN D. ROCKEFELLER

10. STANDARD OIL BECAME AMOCO OIL

11. THE FAT CATS
2. Who were they?
b. J.D. Rockefeller
i. Founded Standard Oil Company in 1870
ii. By 1880 ---> 90% monopoly; nation’s first billionaire
iii. Drove out competitors by selling oil at a lower price than it cost to
produce
iv. Raised prices once he controlled the market
v. Gave away $500 million dollars

12. ROCKEFELLER CENTER IN NYC

13. 30 ROCK

14. ANDREW CARNEGIE

15. THE FAT CATS
c. Andrew Carnegie
i. Rags to riches: born to poor Scottish family who immigrated to
U.S.
ii. Worked his way to become private secretary to the local
superintendent of the Pennsylvania Railroad
iii. Entered the Steel business in 1987
iv. Controlled 25% of U.S. steel production
v. Sold his steel business to J.P. Morgan in 1901

17. JAMES J. HILL

18. THE FAT CATS
d. James J. Hill
i. Canadian born but settled in St. Paul
ii. “Empire Builder” used no government land grants
iii. Built Great Northern Railroad from Duluth to Puget Sound,
WA
iv. Home in St. Paul belongs to MN Historical Society

19. JAMES J. HILL HOUSE IN ST. PAUL

21. ST. PAUL CATHEDRAL

22. JOHN P. MORGAN

23. THE FAT CATS
e. J.P. Morgan
i. Was known as the “Giant of Finance”
ii. Began his career as an accountant
iii. Was a banker and a great organizer of companies like GE &
AT&T
iv. Bought Carnegie Steel in 1901; renamed it U.S. Steel

24. THE FAT CATS
3. How did they become rich?
a. Opportunity ---> a pure capitalist system allows for unlimited economic
opportunity, but no guarantees
b. Laissez-Faire government meant unchecked free
enterprise
i. Hands off attitude toward business/industry/economy
ii. No income tax (not made law until 1913, 16th
amendment)

25. THE FAT CATS
3. How did they become rich? (Continued…)
c. Labor abuses were permitted
i. No safety codes, No minimum wage
ii. Unions were rare, even illegal
d. Monopolies formed (goal: to rid competition and control
prices)
i. Integration tactics
1. Vertical integration: buying up resources, transportation, etc
2. Horizontal integration: merging like companies together

ii. Bribery & Corruption
1. Rockefeller forced RR’s to pay him rebates on shipping
2. Political (bribing U.S. Senate = millionaire’s club)

26. THE FAT CATS
3. How did they become rich? (Continued…)
e. Improved Technology meant increased efficiency in:
i. Farming (McCormick’s Reaper & John Deere’s steel plow)
1. By 1880, 1 farmhand could harvest 135 acres a day on average
2. Young men migrated to cities adding to the industrial labor supply
ii. Business & Industry
1. Edison ---> light bulb, stock ticker, etc
2. Bell ---> telephone, Sholes ---> typewriter

f. Corporations (Publically held companies) were formed.
i. Quick method of raising capital ($) for growth and expansion
ii. Reduced risk (spread out among stockholders)
iii. Ensures the longevity (life) of the company

27. MCCORMICK’S REAPER

28. THOMAS EDISON

29. SHOLES’ TYPEWRITER

30. THE FAT CATS
3. How did they become rich? (Continued…)
g. Social Darwinism ---> “rich were meant to be
rich”
i. Life is a struggle and the poor are just weak &/or lazy
ii. Justified a “hunt & kill” method to acquire wealth and
power
h. Government Actions
i. Land Grants were used to encourage railroad construction and
settlements
ii. Protective Tariffs placed a tax on imported goods at compete with US
goods

31. PHILANTHROPY AND THE GOSPEL OF WEALTH

32. THE FAT CATS
4. Some became believers in Carnegie’s “Gospel of
Wealth”
a. Rich have an obligation to improve society with their
fortunes
b. Philanthropy: an active effort to improve society
through contributions of one’s own wealth
c. Examples:
i. Carnegie: built many libraries & Carnegie Hall in NYC
ii. Rockefeller: Donated $550 million dollars to many universities
iii. Morgan: Donated $20M to University of the South, $10M to
Harvard