Jason M. Kelly is the Director of the IUPUI Arts and Humanities Institute and an Associate Professor of Modern British History. This document contains a quote from Marshall McLuhan's 1969 Playboy interview where he discusses how people typically react with floundering, condemnation, or ignorance when confronted with innovation, and how those committed to old value structures feel the most pain from new technological environments that threaten their whole identity, causing a natural defensive reaction.