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Fair and Handsome Case
- 1. Tall FAIR and Handsome! RELOAD YOUR CONFIDENCE
- 2. nascent…
- 4. Markets for fairness creams India Africa Saudi Arabia Gulf Malaysia Thailand Far East. Sri Lanka Bangladesh
- 5. Have you wondered why?
- 6. Emotion : Darker skin is seen as being of lowest social value, and lighter skin of highest.
- 7. Discrimination against the black
- 11. 500 CRORE
- 12. 500 CRORE 1/4
- 13. 30-40 % Market Share
- 19. Share success stories Judge brand performance Word of mouth Brand feelings, Imagery Brand awareness Share of mind --------- Share of heart Good Customer relations
- 20. COME CLOSE TO THE CUSTOMER
- 22. In the long run: SUCCESSFUL SALES FORCE MODEL BUSINESS LIFE CYCLE STAGE Decline Maturity Growth Start Up EMPHASIS MEDIUM VERY HIGH VERY HIGH LOW VERY HIGH HIGH LOW MEDIUM HIGH VERY HIGH MEDIUM LOW LOW MEDIUM HIGH VERY HIGH Roles of sales force and partners Size of Sales force Degree Of Specialization Sales Force Resource Allocation UNDERLYING CUSTOMER STRATEGY Penetrate deeper into existing segments and develop new ones Create awareness and generate quick product uptake Emphasize efficiency protect critical customers relationships, exit unprofitable segments Focus on efficiently serving and retaining existing customers Since big players have come up ,so the future lies in the rural sector only.
- 23. MARKET DEVELOPMENT STRATEGY SACHET MARKETING!!