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Hisham Branded
- 1. Hisham Abdou
- 5. Brand Attributes in common with the new BMW coupe Productive, Ambitious, Energetic, smart, & Creative
- 6. Brand Strengths Confident Articulate Positive Attitude
- 7. Brand Personality Role model: My parents My father has fought so hard throughout his life. He has faced so many disappointments and he never gave up. He continues to live on till this day with his disappointments but never quits. My mother continues to invest all her money in me because she believes in me. She is living proof to the saying “behind every successful man is a woman”.
- 15. Brand Strategy SWOT Analysis Strengths Opportunities - Strong academic background - Job opportunity w/ Adabisc - Work experience - Opportunities for professional - Multicultural exposure growth in Qatar, UAE, Egypt - Experience in multinational co. - Improving my French - Language skills - Working for ADabisc Weaknesses Threats - Financial Crisis - No concrete job offers - Financial Crisis
- 18. Brand Strategy Brand Identity System The brand would express the following: - Success - Healthy lifestyle - Trendy and up-to-date fashion - Outgoing
- 21. Thank You