It Is A PPT File Which is Useful For Giving Presentation Of This Topic .

2. Introduction
Pizza hut was started in 1958, by two brothers frank
and dan carney in wichita, kansas
The domino’s brand was founded in the United States
of America in 1960 by Thomas and James Monaghan
Since then, that business has grown into a global
network of over 8,500 pizza stores in more than 60
countries, involving over 2,000 franchise

3. Market Share And Major Players
The organized pizza market in India is worth Rs.600
Crore. The major players in the market are pizza hut
and dominos whose market share are around 45% and
35% respectively.
Other players form the rest 20%

4. Competitors
Pizza Hut & Dominos
The major competitors who lock horns with pizza hut
& Dominos are :
• Pizza corner
• Dominos
• Mcdonald’s
• Barista
• Cafe coffee day
• Subway
• Papa john’s

5. Brand Purchase Intention
What makes domino’s & Pizza Hut pizza better than
its competitors
Varity of Pizza’s
Services offered
Quality of pizza’s
Location of the Outlet
Waiting time in the outlet
Door step services
• Low pricing

6. Field Survey
Customer reviews for Pizza- Hut
Mostly 80% of the customers come here for enjoyment,
ambience and the rest for food as the basic requirement
Mostly customers come to Pizza-Hut for dining experience
Most customers are from the higher income group
The customer service in the restaurant is also good
Customer reviews For Dominos
Mostly 60% of the customers come here for food and the others for
enjoyment as their basic requirement
Mostly customers come to dominos for take away pizzas
Most customers are from the middle income group or students whose
disposable income are relatively less
Generally everyone finds the taste of the pizzas to be good

7. Suggestions
Dominos
The dining conditions have to be changed drastically if Dominos have
to target the premium segment of customers.
They are way behind Pizza Hut in the dining experience. Some of the
Dominos restaurants lack even basic amenities
Due to this a condition can occur where customers judge the quality
and taste of the pizza with respect to the restaurant environment and
ambience
Pizza Hut
Reduce the menu costs; it is way too expensive for a middle class Indian.
Middle class forms the maximum population of India and hence reducing
the costs of pizza can increase the elasticity of demand greatly
Invariably there are no discounts, or discounts if offered are very less. Thus
Pizza hut should offer more discounts to tap more customers

8. Conclusion
Pizza Hut has many targets which it has achieve in a given period of time. The
time-period is mostly a year. Therefore, in order to fulfill the targets different
strategies are adopted by Pizza Hut. It can be concluded that these strategies
have been successful and there is flexibility in the strategies, as they can be
changed with the changes in the market conditions as well as the targets.
Indians are value-sensitive, not price-sensitive. The price was attributed to the
high quality of ingredients used. For instance, Domino’s sourced its Peperoni
and Jalapeno needs from Australia and Spain respectively. However, with
competition increasing from Pizza Hut, Domino’s introduced price cuts,
discounts and freebies to attract the customers. In 1998, Domino’s introduced
the Pizza Mania scheme where it offered a large pizza for Rs.129/-. The demand
was overwhelming and the company sold close to 5000 pizzas in the first week
of its launch. The objectives of promotion are to introduce a new product,
stimulate demand, change the short-term behavior of the customers, and
encourage repeat or greater usage by current customers. Pizza hut uses many
promotional strategies. The main promotion is a coupon to purchase. This
promotion is also distributed mainly by mail, but also by fliers on college
campuses around the country in order to reach the target market.

9. Biblography
http://www.recipepizza.com/the_history_of_pizza_hu
t.htm access on 5th march 2010.
http://www.spaceref.com/news/viewpr.html?pid=4921
access on 10th march 2010.
http://www.globalclassroom.org/pizza.html access on
15th march 2010.
http://www.oppapers.com/subjects/pizza-hut-pricing-
strategy-page1.html access on 20th march
2010.