2. ®
REALTOR Profile
Sigal Dagan
Sigal Realty Corp.
786.797.9088
www.SigalRealty.com
sigal@sigalrealty.com
I help home sellers and home buyers make the best decisions in the
current housing market
My customized marketing strategies effectively attract and qualify
prospective buyers including
Targeted direct mail campaigns
informational brochures
internet listings
virtual reality tours
open houses
My goal is to obtain the best possible results in shortest period of time
with the least amount of stress
With more than ten years of experience in the areas of Sales, Marketing
and Mortgage Brokerage, I have a proven track record in the South
Florida marketplace
My extensive interior design knowledge enables me to repeatedly
surpass client and management goals
1
3. My Expertise
With more than ten years of experience in
the areas of Sales, Marketing and Mortgage
Brokerage, I have a proven track record in
the South Florida marketplace and have
created and supervised effective sales
teams. In addition, my extensive knowledge
in interior design enables me to repeatedly
surpass client and management goals.
3
4. Testimonials “Sigal is the perfect choice for
anyone looking for a detail oriented
realtor. She looks after her clients
“Sigal has been a great with a white glove perspective. Sigal
person over the years we believes in marketing and will
have known each other. showcase her client's properties in
very professional and multiple sources to ensure the proper
ethical. A great person to exposure and a prompt sale.”
work with and for.” Robert Cozzi
Anton Seiss January 16, 2012
January 22, 2012
“A professional with impressive knowledge
of the real estate landscape and a stickler
“Sigal is true professional in her field.
for details. If you are looking for a real
Her on-site condo experience is a
estate broker with these traits in addition to
complement to how she approaches
experience and excellent intuition about
business as a broker as she has worked on
the market then Sigal Dagan is definitely
both sides of the sales experience. Sigal's
the go-to person.”
knowledge of real estate was broadened by
Ayal Joshua
first working with a well-known Sales &
January 16, 2012
Marketing company whose training was
second to none. She is trustworthy and
knows how to see a deal through to closing.”
Carolyn Ross
January 21, 2012
4
5. Testimonials
“Sigal Dagan is a consummate professional
in the real estate business in South Florida.
She continually demonstrates a "can do"
attitude even during the most difficult
business transactions. She is trustworthy
and goes "above and beyond" in regards to “Sigal is a very hard worker and very
customer service. I had the privilege of resourceful. I highly recommend her
working with Sigal on several occasions as she has always excelled at
and have always been delighted with her everything she as put her mind to. She
performance.” is also detail oriented, well spoken and
Ray Barreth always honest. Plus her skills with
January 15, 2012 Spanish, Hebrew & English makes her
an ideal candidate.”
Cory Di Geronimo
,
January 14, 2012
“Sigal as a real estate broker
is a professional from the
beginning of the deal
throughout until the closing..”
Ken Klein
January 15, 2012
4
6.
7. Asking Price vs. Selling Price
Strategically pricing your home to get it sold for the
most money in the least amount of time
Price too low and you lose the value.
Price too high and you lose the buyers.
7
8. Critical Weeks When Listed
Pricing correctly helps you strike a deal when
there is more competition for your home.
8
9. Pricing vs. Potential Buyers
Properly priced, you will have the possibility of
many more buyers competing for your property.
9
10. Importance of Pricing
I will negotiate on your behalf to help get the best price
at the best terms in the shortest amount of time.
Over time a home that has not been sold may
attract offers below market value.
10
11. Recent Sale Comparables
A snapshot of comparable homes
sold recently in your area
• Address of Comp. 1 I List Price I Sale Price I DOM
• Address of Comp. 2 I List Price I Sale Price I DOM
• Address of Comp. 3 I List Price I Sale Price I DOM
• Address of Comp. 4 I List Price I Sale Price I DOM
3
13. Preview of Your Home
In addition to my efforts, the associates in my office
may be assisting me in locating buyers, showing and
selling your home.
11
14. Importance of
Internet Home
HOME BUYERS AND SELLERS - 2011
Search
ALMOST 90% OF HOME BUYERS AND
SELLERS USED THE INTERNET TO
• Almost 90% of home SEARCH FOR THEIR HOME
buyers and sellers use
the internet to search
for their home1
• Reach the widest
audience of potential
buyers
• More buyers = better
chance of finding one that
is willing to meet your
terms, price and desired
closing date
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
12
15. Where Buyers
Found Homes
• 40% of buyers found a
home via the internet –
up from 8% in 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
14
16. How Buyers
Found Their
Homes
• 2002: Internet surpassed
print ads
• 2004: More buyers found
their home on internet
than from signs
• 2009: The internet is
THREE TIMES as
powerful as signs
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
15 5
17. Best of All BUYERS SEARCH OUR LOCAL WEB SITE
Worlds BUYERS WHO ARE JUST ON
REALTOR.COM®
I market to buyers who
are on our site PLUS
buyers who have not yet
picked a broker.
PRINT ADS
BUYERS WHO SEARCH
OUR LOCAL SITE AND REALTOR.COM®
For illustrative purposes. Varies by broker and region.
16
18. ®
REALTOR.com Most Viewed
Facts That Matter
• Visitors on REALTOR.com
®
stay longer than on other
comparable sites. They take
another look at a property
and really comb through
the details.
• Visitors on REALTOR.com
®
also come back more
often than on any other
comparable site.
Where more home buyers and sellers view more listings than anywhere else.
That means your home has more chances to be seen and ultimately purchased.
comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages.
REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%.
17
20. Social
Networking
I will use social
networking as a
non-intrusive way to
keep my network
apprised of your
listing.
18
21. Because
®
REALTOR.com
has millions of
listings…
I will make yours
stand out
19
22. ®
REALTOR.com Apps
Mobile Marketing Plan
• Buyers driving through
the neighborhood can:
- Find your home, get
directions and a map
- Connect with me in one
“click” to get details and
make an appointment
Buyers who are searching in this neighborhood can find
®
me through REALTOR.com mobile marketing.
20
23. Showcase Listing
Enhancements
How will I showcase your
home to the most buyers?
• I will help your home
rise to the top of the
search, above other
homes, by adding
more photos.
Screen shots represent site as of publication date. Site subject to change without notice.
24. Showcase Listing
Enhancements
How will I showcase your
home to the most buyers?
• I place my cell phone
number at multiple points
to increase buyer calls
for your property.
Screen shots represent site as of publication date. Site subject to change without 22
notice.
25. Showcase Listing
Enhancements
How will I showcase your
home to the most buyers?
• I will make your home
stand out with a video
or virtual tour.
Close to 173 million
Americans watch videos on
the internet every month1
1 comScore, Media Metrix, January 2011
Screen shots represent site as of publication date. Site subject to change without notice.
23
26. Showcase Listing
Enhancements
Open Houses
• Local and regional
buyers make up half
of the market.
• I will post your Open
House on the website
where more consumers
are doing research.
• Those who know the
neighborhood may
refer their friends to
your Open House.
24
27. ®
REALTOR.com
Brings International French
Buyers to You
Chinese
Translated into 11 Dutch
languages, the English
REALTOR.com® global
site offers international German
and investment buyers Italian
the opportunity to view
your listing in their Japanese
native language. Korean
International buyers Portuguese
have an easy way to Russian
contact me with
questions regarding Spanish
your home.
29. Featured Homes ™
Locally, regionally,
nationally and
internationally
• Move-up buyers
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers
28
30. Featured Homes ™
• I can make your home
the first one buyers see
• Triple the number
of buyers who see
your home
• Exclusive position gets
your home seen before
all others
Screen shots represent site as of publication date. Site subject to change without29
notice.
