Harvey McKinnon, a world renowned expert on monthly giving and President of Harvey McKinnon Associates, led us through the data on how different generations of donors engage differently with monthly giving and what you can do to ensure success with your monthly giving program.

1. MONTHLY
GIVING

2. SIGNED UP AS A MONTHLY DONOR (REPORTED
BEHAVIOUR)

3. CURRENTLY ACTIVE IN A MONTHLY GIVING
PROGRAM

4. APPROACHED ON A STREET OR OTHER PUBLIC VENUE
BY A CHARITY TO MAKE A DONATION
Very
Acceptable
Gen Y
5%
Gen X
3%
Boomers
0%
Mature
1%
Somewhat
Acceptable 19% 13% 12% 6%

5. APPROACHED ON A STREET OR OTHER PUBLIC VENUE
BY A CHARITY TO MAKE A DONATION
Somewhat
Unacceptable
Gen Y
20%
Gen X
27%
Boomers
28%
Mature
23%
Very
Unacceptable 21% 27% 39% 51%

6. APPROACHED DOOR TO DOOR BY A CHARITY TO
MAKE A DONATION
Very Acceptable
Gen Y
5%
Gen X
7%
Boomers
6%
Mature
7%
Very
Unacceptable 25% 34% 38% 36%

7. PUBLIC RECOGNITION FOR DONATION
Boomers
0%
Mature
2%