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Smart Seoul,
Smart Government

             Hwang, Jong-Sung
Seoul and e-Government


                         2
3
Background of Seoul e-Gov


                            “I will make Korea
  Push                  the world best IT country”
from outside
                        (inaugural speech by DJ Kim, 1998)




                         Seoul Metropolitan Gov
   Pull                     was notorious for
from inside
                               corruption
                              (called Pandemonium)

                                                             4
CIO
•   Established in 1999

•   Control Tower
    - Coordinate IT projects and budget of city government
    - Evaluate IT performances of city government and public company
    - Manage all IT personals and other resources

•   Key Policies
    -   From traditional IT to Smart Technology
    -   Integrated IT Security
    -   Open Government (Gov2.0)
    -   Smart Divide
    -   International Cooperation : WeGO


                                                                       5
knilnU
cod srebmuN :ecruoS




        International Evaluation

        •     UN Survey on 100 Cities e-Government (2009)

                       Seoul                                     84.74

                      Prague                             72.84

            Hong Kong                            62.83

              New York                         61.1

              Singapore                   58.81

                Shanghai                 57.41

                      Madrid           55.59


                                                                         6
knilnU
cod srebmuN :ecruoS




        •     Digital Governance in Municipalities Worldwide (2011)

                       Seoul                                          84.74

                 Toronto                          64.31

                      Madrid                      63.63

                      Prague                   61.72

            Hong Kong                         60.81

              New York                        60.49

            Stockholm                         60.26


                                                                              7
How much developed?

                                                Seoul

                                          Gov 2.0              Gov 3.0
                 Gov 1.0
                                  (platform government)   (smart government)

            government that         government that        government that
concept       works well              collaborates              thinks

                 process              governance                policy
 target
           (how-to-do internal)   (how-to-do external)       (what-to-do)


resource        IT system              web & app                 data




                                                                               8
Gov 3.0 Initiatives

  Gov 2.0 Initiatives

Gov 1.0 Initiatives


                        9
Seoul Open System
•   Provide real time information about progresses of citizen
    requests (1999)




                                                                10
e-Seoul Net & u-Service Net
•   e-Seoul Net (2003~ ) connecting all offices and internal apps




•   u-Service Net (2011~ ) connecting CCTV, WiFi, and Homepage


                                                                   11
Seoul Data Center (2004~                   )

•   Co-location of IT Equipment (as of Oct. 2012)
    - Server(820), Storage(68), Backup(11), Others(50)
    - Communication(260), Security(86)

•   Consolidation of IT Resources
    - Integrated procurement and server consolidation



                                                          Eletricity Save
                                                          710MWh
                         Consol
                         (2009~2012)
                                                         equivalent to one month
         demand for                    reduce to          usage of 2,366 houses
         213 servers                   51 servers

                                                                                   12
knilnU
cod srebmuN :ecruoS




        Data Center Resources

                                                                  1,035
            1000
                                                           912

                                                    808

              750
                                             611


              500                     461
                               377


              250



                  0
                               2007   2008   2009   2010   2011   2012


                                                                          13
Intranet Portal
•   Covering more than 140 information systems such as tax,
    personnel, and finance - Single Sign On

•   e-Mail service for all Seoul city government workers (40,000)

•   Document and performance management




                                                                    14
GIS Portal


                  3D Map

               Aerial Image

             Ground Information

              City Information

               Statistics Map




                                 15
SDW

 Legacy     Road DB    Building DB    Water DB    Drainage DB    Aerial Photo




           Road Mgmt      Urban      Water Mgmt    Drainage      Emergency
            System     Planning IM    System      Mgmt System   Mgmt System




 Current    Road DB    Building DB    Water DB    Drainage DB    Aerial Photo




                         Spatial DataWarehouse



           Road Mgmt      Urban      Water Mgmt    Drainage      Emergency
            System     Planning IM    System      Mgmt System   Mgmt System



                                                                                16
Gov 3.0 Initiatives

Gov 2.0 Initiatives
  Gov 1.0 Initiatives



                        17
knilnU
cod srebmuN :ecruoS




        IDEA OASIS : Citizen Proposal
        •     Turn Citizen’s Ideas into Reality

                Idea                 Online              Offline         Decision        Implemen
             Suggestion             Discussion         Examination      Making            -tation

                      65,000
                                          Porposals              Accepted          82
                                                                       71
                      48,750


                      32,500
                                                            31
                                                 28
                      16,250
                                     12

                                0
                                    2006        2007      2008        2009    2010
                                                                                                    18
19
Online Inauguration (2011.11.16)

      5,100        SNS Messages


     74,423        mobile broadcast viewer




                                             20
CMS Homepage
•   Wordpress

•   Integration
    - 50 Homepages
    - 209 ➡ 159

•   Contents
    - directly posted
      by employees
    - managed on a
      single platform

•   SNS
    - share with SNS


                        21
knilnU
cod srebmuN :ecruoS




        m.Seoul

                               • Citizen Participation: e-Poll, Idea OASIS
                               • Real-time Information: Traffic, LBS
                               • Public Information: Tax, Lost & Found
                               • City Information: Statistics, City News

                                                                                            9,365,143
                                 m.Seoul Monthly View
                                                                          7,460,857
                                      User
                                      Page View                                       5,806,272



                                                          3,076,269 3,152,074


                                             645,839 383,674
                                       69,514

                                          2008           2009           2010               2011         22
SMC (Social Media Center)




                            23
Gov 3.0 Initiatives
  Gov 2.0 Initiatives

  Gov 1.0 Initiatives



                        24
Big Challenges




                 Black out




                             25
Looking for a New Strategy


              Data


Focus on      Citizen        Smart Gov


              Service



                                         26
2011.6.727
Strategy and Tasks
   1Best Smart Tech Users           2 Participative Smart Gov
    •Free WiFi Spots across City     •Online & Social Communication
                                      with Citizen
    •Smart Divide
    •Welfare Service using Smart     •Personalized Gov Services
     Technology                      •Smart IT Security

   3Future City Infrastructure 4Creative Smart Economy
    •Intelligent CCTV                •Public Information Sharing
    •u-Security Service              •Smart IT Industry: Smart
                                      Security and App
    •Smart Traffic and Environment
     Information                     •Global IT Leadership


                                                                      28
Smart People
Smart Life be a Basic Right of Seoul Citizen



     • Smart Literacy               600,000
     • Fee Wifi                           5 min
     • Smart Device                 100,000
                                                 29
Smart Infrastructure

                   People    • Community Mapping

      Geospatial   Sensor    • Mobile: Bus, Taxi
     Information             • Fixed : Sensor + CCTV, WiFi
                             • Spatial Data Warehouse
                       GIS   • 3D GIS (2012, 38%)
                             • Semantic Map


                             • Public WiFi
                   Mobile    • WiBro (WiBro-WiFi Hybrid)
                             • LTE
      Network                • u-Seoul net (2003~ )
                   Wired     • u-Service net (2011~ )
                             • Broadband Internet

                                                             30
Integrated CCTV center




                         31
Bus Information Service




                          32
Electronic Payment



                                                 KSCC Transaction
                                                   Data Center




                IN                       OUT                        IN                    OUT


   !     No. of Bus Route      !     Alighting Bus Stop     !   Subway Station    !     Subway Station
   !     Boarding Bus Stop     !     Alight Time            !   Time of Transit   !     Alighting Time
   !     Boarding Time         !     Total Distance           Passage             !     Total Distance
   !     User’s Basic Info.    !     Total Fare                                   !     Total Fare
       (Adult/Student/Child)




                                                                                                         33
Free WiFi




            34
Community Mapping




                    35
Smart Phone Report




                     36
What is Next?


                37
Benefits from e-Gov
                                       Convenience
 Representativeness
             Digital Literacy
                                    Business-like               National Brand
                                                       Location-Free Collaboration
         Service Quality
   Effectiveness
                         Record         Speed         Responsiveness
Data Sharing Institutionalization                  Environmental Protection

     Transparency                              Sustainability    Participation
  Knowledge                Equality Opportunity                 Standardization
               IT-Industry
                                Statistics             Accountability Process
       Cost Less                             Export
                                                      Public Approval   Openness
     Citizen-focused   Accessibility
         Innovation                          Accuracy                Trust
                                                                        Enforcement
                                                                                      38
WeGO




       39
감사합니다.

Thank You!


             Hwang, Jong Sung
              jshwang@seoul.go.kr   40

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Seoul e government-30211

  • 1. Smart Seoul, Smart Government Hwang, Jong-Sung
  • 3. 3
  • 4. Background of Seoul e-Gov “I will make Korea Push the world best IT country” from outside (inaugural speech by DJ Kim, 1998) Seoul Metropolitan Gov Pull was notorious for from inside corruption (called Pandemonium) 4
  • 5. CIO • Established in 1999 • Control Tower - Coordinate IT projects and budget of city government - Evaluate IT performances of city government and public company - Manage all IT personals and other resources • Key Policies - From traditional IT to Smart Technology - Integrated IT Security - Open Government (Gov2.0) - Smart Divide - International Cooperation : WeGO 5
  • 6. knilnU cod srebmuN :ecruoS International Evaluation • UN Survey on 100 Cities e-Government (2009) Seoul 84.74 Prague 72.84 Hong Kong 62.83 New York 61.1 Singapore 58.81 Shanghai 57.41 Madrid 55.59 6
  • 7. knilnU cod srebmuN :ecruoS • Digital Governance in Municipalities Worldwide (2011) Seoul 84.74 Toronto 64.31 Madrid 63.63 Prague 61.72 Hong Kong 60.81 New York 60.49 Stockholm 60.26 7
  • 8. How much developed? Seoul Gov 2.0 Gov 3.0 Gov 1.0 (platform government) (smart government) government that government that government that concept works well collaborates thinks process governance policy target (how-to-do internal) (how-to-do external) (what-to-do) resource IT system web & app data 8
  • 9. Gov 3.0 Initiatives Gov 2.0 Initiatives Gov 1.0 Initiatives 9
  • 10. Seoul Open System • Provide real time information about progresses of citizen requests (1999) 10
  • 11. e-Seoul Net & u-Service Net • e-Seoul Net (2003~ ) connecting all offices and internal apps • u-Service Net (2011~ ) connecting CCTV, WiFi, and Homepage 11
  • 12. Seoul Data Center (2004~ ) • Co-location of IT Equipment (as of Oct. 2012) - Server(820), Storage(68), Backup(11), Others(50) - Communication(260), Security(86) • Consolidation of IT Resources - Integrated procurement and server consolidation Eletricity Save 710MWh Consol (2009~2012) equivalent to one month demand for reduce to usage of 2,366 houses 213 servers 51 servers 12
  • 13. knilnU cod srebmuN :ecruoS Data Center Resources 1,035 1000 912 808 750 611 500 461 377 250 0 2007 2008 2009 2010 2011 2012 13
  • 14. Intranet Portal • Covering more than 140 information systems such as tax, personnel, and finance - Single Sign On • e-Mail service for all Seoul city government workers (40,000) • Document and performance management 14
  • 15. GIS Portal 3D Map Aerial Image Ground Information City Information Statistics Map 15
  • 16. SDW Legacy Road DB Building DB Water DB Drainage DB Aerial Photo Road Mgmt Urban Water Mgmt Drainage Emergency System Planning IM System Mgmt System Mgmt System Current Road DB Building DB Water DB Drainage DB Aerial Photo Spatial DataWarehouse Road Mgmt Urban Water Mgmt Drainage Emergency System Planning IM System Mgmt System Mgmt System 16
  • 17. Gov 3.0 Initiatives Gov 2.0 Initiatives Gov 1.0 Initiatives 17
  • 18. knilnU cod srebmuN :ecruoS IDEA OASIS : Citizen Proposal • Turn Citizen’s Ideas into Reality Idea Online Offline Decision Implemen Suggestion Discussion Examination Making -tation 65,000 Porposals Accepted 82 71 48,750 32,500 31 28 16,250 12 0 2006 2007 2008 2009 2010 18
  • 19. 19
  • 20. Online Inauguration (2011.11.16) 5,100 SNS Messages 74,423 mobile broadcast viewer 20
  • 21. CMS Homepage • Wordpress • Integration - 50 Homepages - 209 ➡ 159 • Contents - directly posted by employees - managed on a single platform • SNS - share with SNS 21
  • 22. knilnU cod srebmuN :ecruoS m.Seoul • Citizen Participation: e-Poll, Idea OASIS • Real-time Information: Traffic, LBS • Public Information: Tax, Lost & Found • City Information: Statistics, City News 9,365,143 m.Seoul Monthly View 7,460,857 User Page View 5,806,272 3,076,269 3,152,074 645,839 383,674 69,514 2008 2009 2010 2011 22
  • 23. SMC (Social Media Center) 23
  • 24. Gov 3.0 Initiatives Gov 2.0 Initiatives Gov 1.0 Initiatives 24
  • 25. Big Challenges Black out 25
  • 26. Looking for a New Strategy Data Focus on Citizen Smart Gov Service 26
  • 28. Strategy and Tasks 1Best Smart Tech Users 2 Participative Smart Gov •Free WiFi Spots across City •Online & Social Communication with Citizen •Smart Divide •Welfare Service using Smart •Personalized Gov Services Technology •Smart IT Security 3Future City Infrastructure 4Creative Smart Economy •Intelligent CCTV •Public Information Sharing •u-Security Service •Smart IT Industry: Smart Security and App •Smart Traffic and Environment Information •Global IT Leadership 28
  • 29. Smart People Smart Life be a Basic Right of Seoul Citizen • Smart Literacy 600,000 • Fee Wifi 5 min • Smart Device 100,000 29
  • 30. Smart Infrastructure People • Community Mapping Geospatial Sensor • Mobile: Bus, Taxi Information • Fixed : Sensor + CCTV, WiFi • Spatial Data Warehouse GIS • 3D GIS (2012, 38%) • Semantic Map • Public WiFi Mobile • WiBro (WiBro-WiFi Hybrid) • LTE Network • u-Seoul net (2003~ ) Wired • u-Service net (2011~ ) • Broadband Internet 30
  • 33. Electronic Payment KSCC Transaction Data Center IN OUT IN OUT !   No. of Bus Route !   Alighting Bus Stop !   Subway Station !   Subway Station !   Boarding Bus Stop !   Alight Time !   Time of Transit !   Alighting Time !   Boarding Time !   Total Distance Passage !   Total Distance !   User’s Basic Info. !   Total Fare !   Total Fare (Adult/Student/Child) 33
  • 34. Free WiFi 34
  • 38. Benefits from e-Gov Convenience Representativeness Digital Literacy Business-like National Brand Location-Free Collaboration Service Quality Effectiveness Record Speed Responsiveness Data Sharing Institutionalization Environmental Protection Transparency Sustainability Participation Knowledge Equality Opportunity Standardization IT-Industry Statistics Accountability Process Cost Less Export Public Approval Openness Citizen-focused Accessibility Innovation Accuracy Trust Enforcement 38
  • 39. WeGO 39
  • 40. 감사합니다. Thank You! Hwang, Jong Sung jshwang@seoul.go.kr 40