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27th January, 2010 (19:00 – 22:00) New way to look at “Bounce Rate” - Kenneth Kwok,[object Object],Support by:,[object Object],Sponsor by:,[object Object]
Agenda,[object Object],19:00 – 19:30 Reception Open,[object Object],19:30 – 20:00 Introduction of HK Web Analytics Wednesday,[object Object],20:00 – 21:00 New way to look at Bounce Rate,[object Object],21:00 – 21:30 Question & Answer,[object Object],21:30 – 22:00 Networking,[object Object]
Introduction,[object Object]
About Me,[object Object],Over 10 years of industrial experiences, spend 7 years with IBM in web production and outsourcing,[object Object],I am……..Graphic Designer, Web Developer, Technical Lead, Project Manager, Operation Manager, Solution Manager, Consultant,  Product Development Manager,[object Object],Passion in Visual Design, Usability, Web, Gadget, Photography,[object Object]
Web Analytics Wednesday,[object Object],Founded in 2005 by Web Analytics Demystified Senior Partner Eric T. Peterson, Web Analytics Wednesday has become the single most popular social network and networking event in the digital measurement sector. Organized by local hosts, paid for by generous sponsors, and enjoyed by over 10,000 people worldwide, Web Analytics Wednesday is theevent for web analysts.,[object Object],Web Analytics Wednesday events happen all over the world, on all five major continents, in hundreds of cities each year. No matter your position, experience, or location if you do digital measurement you are welcome at Web Analytics Wednesday.,[object Object]
Hong Kong Wed Analytics Wednesday,[object Object],Our MissionProviding a platform to share and discuss the new digital era. No matter who you are or how you relate to the web. By applying web or data driven analysis will open up a new dimension and approach compare to the traditional methodologies. ,[object Object],Our Goal,[object Object],Share Web Analytic Knowledge,[object Object],Develop local talent,[object Object],Networking,[object Object]
Hong Kong Wed Analytics Wednesday,[object Object]
Hong Kong Wed Analytics Wednesday,[object Object],Facebook– Fan Pagehttp://www.facebook.com/pages/Web-Analytics-Wednesday-Hong-Kong/175575368157,[object Object],Facebook – Group Page http://www.facebook.com/group.php?gid=114339543753,[object Object],Twitter http://twitter.com/hkwebanalytics,[object Object],LinkedInhttp://www.linkedin.com/groups?gid=2509558&trk=hb_side_g,[object Object],FriendFeedhttp://friendfeed.com/hongkongwebanalytics,[object Object],RSShttp://www.hongkongwebanalytics.com/feed/,[object Object],Emailadmin@hongkongwebanalytics.com,[object Object]
New way to look at Bounce Rate,[object Object]
What is Bounce Rate?,[object Object],Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing) pages aren't relevant to your visitors. You can minimize Bounce Rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.,[object Object],Basically Bounce Rate is Calculated Metric ,[object Object],Single Access/Entries (Omniture),[object Object],Single Page Visits / Entry Pages (WAA),[object Object]
What is Bounce Rate?,[object Object],So does that mean this can apply to any web site and answer all the questions? Well not really and again it depends what you want to achieve. By just using the above certainly can solve most questions but not all.,[object Object]
The SIX Dimensions?,[object Object],Design,[object Object],Product,[object Object],Develop,[object Object],Blogging,[object Object],Deploy,[object Object],Media,[object Object]
Bounce Rate - Design,[object Object],1. Visual Appeal,[object Object],Since design is a very subjective matter, the first impression is very important. Therefore, this directly contributes to the Bounce Rate. Normally the Bounce Rate will directly show this and you need to drill down into more details. ,[object Object]
Bounce Rate - Design,[object Object],2. Layout,[object Object],Sometimes just moving little part of your content already can change the Bounce Rate. Therefore, Multivariate Testing (MVT) is what you need. ,[object Object]
Bounce Rate - Design,[object Object],3. Content,[object Object],Apart from the visual appeal, content is also one of the subjective factors that contribute to the Bounce Rate. This relate to writing style, depth of context, ease to read and many more. ,[object Object]
Bounce Rate - Design,[object Object],4. Navigation ,[object Object],Without a good navigation you will be 100% sure your visitor will leave the site after reading the landing page. You will expect this will reflect by your Bounce Rate unless your site is a blog,[object Object]
Bounce Rate - Design,[object Object],5. Compatibility,[object Object],Basically if you can break down your Bounce Rate by Browser Type &Version, Operation System and Screen Size. If your site are depends on Flash or heavy images site then you need to look at Flash versions and colour depth.  Don’t forget most site are now want to support mobile/iPhone, so make sure this is on your list as well,[object Object]
Bounce Rate - Design,[object Object],6. Colour,[object Object],As a designer this is always a very sensitive topic. Bounce Rate also tie to the use of colours. In many case this wasn’t even a consideration of a site design and taken as less serious. If you see a certain region or country have a higher Bounce Rate, try to refer to Colour Symbolism. ,[object Object]
Bounce Rate - Design,[object Object],7. Image vs Text vs Animation,[object Object],Due to the change of technologies, web sites are getting fancier than ever. Designers always want to attract user to their site by having more graphics or animations.  Just to be aware that you are not over with everything. There always a balance of the 3 elements. ,[object Object]
Bounce Rate - Design,[object Object],8. Personalisation,[object Object],The higher relevancy of your content to the user the lower bounce rate you will be expected. The more information you have about your users, the better chance you will be able to capture them.,[object Object]
Bounce Rate - Design,[object Object],9. Page Load Time,[object Object],On average if the site is not fully loaded within 5-10 seconds, it already consider bad experience to the users especially when some countries still having low connection speed. It is quite important to optimise the site to reduce bounce rate by remove redundant code, improve caching, reduces image sizes, avoid large Flash files and etc.,[object Object]
Bounce Rate - Design,[object Object],10. Code error,[object Object],Remember any error messages will strict the users. This will also have an effect on your site Bounce Rate. In addition, make sure you do broken links check time to time to ensure there is no broken links. By doing good quality assurance will reduce your Bounce Rate as well.,[object Object]
Questions & Answers,[object Object]

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Hong Kong Web Analytics Wednesday #1

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