3. What We Will Cover
What is Social Media Marketing?
How Does Social Media Fit in Your Marketing Plan?
What Social Media Channels are Right for You?
What Messages Do You Send?
What Tools to Use?
How Do You Know It Works?
Where do You Go Next?
6. Marketing Plan
What is my MESSAGE? – Value Proposition
Who are My CUSTOMERS?
Where do they LEARN ABOUT ME?
What MATTERS to my Customers?
What is my SALES FUNNEL?
7. Feeding the Cash Register
Email
BLOG
Local Search Off-Line
Web Site
8. Getting the Word Out
Spread the word on the RIGHT Channels
Post it on a site
that search engines
can index
Where we create content to FEED our Blog Create Content in
a Form Customers
Want
10. Exactly Who Uses Social Networks?
Are they my Potential Customers?
Get detailed user data for 2012 at the ASU SBTDC
Pinterest Site at our Social Network Stats 2012!
11. Get more Facebook user data on our Facebook 2012 board
Visit the ASU SBTDC Facebook Page!
12. See what the “Tweeple” look like: At Twitter 2012 Infographic
Connect with the ASU SBTDC on Twitter!
13. Google + Offers Insight into users at Google Plus Stats 2012
You can connect with us on Google Plus as well
14. Pinterest 2012 Stats and Figures…Plus How to Leverage Pinterest
We love to Pin Interesting information at the ASU SBTDC Boards
15. Social network for businesses and Professionals LinkedIn Stats 2012
Of course love to connect with you on LinkedIn
16. AND… A WHOLE LOT MORE!
How do you get found in a universe with:
500 MILLION websites?
150 MILLION Blogs
Over 200 BILLION Internet Display Banner Ads every 90 Days?
17. Monitoring Tools
http://www.google.com/alerts
https://twitter.com/search
http://www.socialmention.com/
http://addictomatic.com/
Listen to the conversations!
Read detailed “How To” set up at our storify posts
http://storify.com/asbtdc_asu/monitoring
19. Monitoring will show you:
Networks your customers use
What they are interested in
What they are saying about your competition
What they are saying about your product
What they are saying about:
20. Industrial Espionage
Follow your competition on social media
See what networks they use
Evaluate how they connect
Evaluate “value” they add to customers
Reactions of followers, fans, subscribers, etc.
STEAL What works!
AVOID what isn’t working
21. What is Good Content
Educates
Informs
Entertains
Provides Value
Builds Trust
Creates Relationships…then
SELLS……
23. How to Spread Content
Video
Images, pictures –
Articles
Infographics
eBooks/White Papers
Webinars
Podcasts
Coupons/discounts/special offers
Know how subscribers in different networks PREFER to receive your content
24. Tools to Create Content
Slideshare.com upload your PowerPoint, word documents, pdf files,
brochures, even video online to share with your audience
Animoto.com Video creation and sharing tool that allows you to upload
images and short video clips, add text, then mix with a great music library
to share with your fans.
YouTube – Fits as both a support tool and as its own social network.
Shoot video from anywhere, upload to YouTube and share on your sites.
Get more information about Slideshare, Animoto and
YouTube at our Storify article “Tools to Create GREAT
Content”
25. Tools to Save Time
Hootsuite.com
Buffer.com
Tweetdeck.com
Facebook Page Scheduler
Read all about these and other scheduling tools at our
Storify article “Scheduling Tools for Beginners”
26. What is Next?
First Things First:
Website
If a Local Business – Claim Local Listings
Leverage E-Mail to connect with customers
Develop a Buyer Persona to target best customer
Determine what is important to that segment
Set Up Monitoring Platforms
Determine the RIGHT social networks
Determine the RIGHT type of Content
Start Delivering Good Content they VALUE
Find tools to make your Online Marketing Easier
27. FINALLY
Take advantage of training available in your area on
marketing, Online marketing, social media marketing
and stay up dated.
Meet with our consultants for assistance in
developing the RIGHT social media marketing plan
Stay informed
HAVE FUN!
Download this PowerPoint for links at:
http://www.asbtdc-asu.com
28. Connect with Us
E-mail hlawrenc@astate.edu
Facebook http://www.facebook.com/asu.sbtdc
Facebook http://www.facebook.com/herb.lawrence
Twitter http://www.twitter.com/asbtdc_asu
LinkedIn http://www.linkedin.com/in/asusbtdc
Google Plus
https://plus.google.com/u/0/116773498364928584762/
posts
Oh… or call me (870) 972-3517