Powerpoint presentation in Mountain Home, Ar for Baxter County area small businesses to learn how to claim and optimize search for their local businesses. Conducted by the Arkansas State University Small Business and Technology Development Center sponsored by the Mountain Home Area Chamber of Commerce and Baxter County Library.
The class discussion included what is local search and why it matters, how to optimize local businesses for local search, discussions on citations and reviews
DSPy a system for AI to Write Prompts and Do Fine Tuning
How to Get Listed Locally
1. GET LISTED LOCALLY
Optimizing Local Search for Local Business
Success
By Herb Lawrence, ASU Small Business and
Technology Development Center Director
4. What is LOCAL Search & Why Does it Matter?
Getting On Local Search Sites
Citations and Directories
Reviews
What We Will Cover
5. Why Local Search
10 BILLION Unique Searches Each Month in the U.S.
20% Desktop queries LOCAL INTENT
Means: over 2 BILLION unique local searches per
month
50% + of MOBILE Queries LOCAL INTENT
Yahoo 100 MILLION Unique visitors per month with
Local Search
7. Local customers using Internet to find local businesses
Online search for local business up 58%
Local Search Marketing Highly Targeted
Highest Conversion Level of all local advertising channels
Mobile Internet Usage Growth
Only 10% businesses claimed Google Places
Best Local SEO Opportunities FREE
70% Local consumers TRUST online Business Reviews
Why Local Matters in 2013
14. Register Business with Major Search Engines
Google, Bing, Yahoo
Claim Business Listings of major local search portals
Yellow Pages, YP.Com, Urban Spoon, Trip Advisors, CitySearch,
Yelp, etc.
Get Listed on Key Local Sites
Includes local media, Chambers, Local Business and Professional
Associations, etc.
Perform Competitive Research
Get Reviews and Respond
Citations
Check List Summary
24. Use REAL Business Name – Consistently
Ensure Business Info 100% Accurate
Choose RIGHT CATEGORIES
Punchy/Compelling Business Description
Include ALL Photos/Videos Allowed
Maximize ALL EXTRA Details Allowed
Complete Service Section
Create Unique Special Offer Coupons
Generate Citations
Generate Customer Reviews
TIPS
43. “Mentions” from other websites creates TRUST with
Google
2 ways to get Citations
Get listed in other Online Directories
Ask Neighboring Businesses &
Suppliers
CITATIONS
Versus Radio and Television that took decades to reach 50 million users
Demographic: age gender family size social class income
Geographic region, population, climate
Psychographic activities, interests, opinions, attitudes
Behavioristic brand loyalty, benefits sought, readiness bo buy
Offering links to resources…because the authors will return the favor