Public relations and social media class project on social media management tools

1. Social Media Management Tools
Personal Learning Project
Heather Caldwell
Nov. 14, 2011

3.  Hootsuite  Tweetdeck
 Accessible Online  Desktop Application
Downloaded to Computer
Independent Company Tweetdeck is a part of Twitter

4.  Create Account
 Add social
networks
 Schedule messages
 Create Analytics
Report

5. I added my Twitter, Facebook
and Wordpress accounts.
The following social
networks are available to
add: Twitter, Facebook,
LinkedIn, Ping.fm,
WordPress, MySpace,
Foursquare and Mixi.

6.  Manage multiple accounts (Twitter, Facebook
and Wordpress)
 Schedule messages
 Analytics Reports (if you make the big $ and
can upgrade to pro)

9.  Hootsuite has a
great blog that
they update
constantly with
new information.
 You can even go to
Hoosuite
University and
graduates get a
badge to display
on their webites.

10.  Hootsuite recently blogged about 2 new
features that are exciting.
 The first one is the ability to create
Facebook comment stream to monitor posts
you want to follow
 The second is the HootSuite App Directory
that includes YouTube, Flickr, Tumblr and Get
Satisfaction. These can now be added to your
dashboard streams.

12. I added Twitter and
Facebook.

13. Hootesuite & Tweetdeck Tab and Fashion Hunters Tab

14.  One stop shop for monitoring multiple social
networks
 Gives organizations the ability to monitor
and manage their online brand and their
competitors
 Hootsuite recently added LinkedIn Company
Pages and Groups in addition to profiles
 Hootsuite won the award for the Best Social
Media Management tool in the 2010 Mashable
Awards.

16.  Buffer – Tweet at the optimal  Check out my blog post
time http://hlcaldwell.wordpress.com/2
 Twylah – Extend the life of a 011/10/30/tools-of-the-twitter-
tweet with a brand page trade/
 MarketmeSuite – Social Media
Dasboard
 Tweriod – Find out when your
followers are on Twitter
 Twilert – Brand Monitoring
 TweetWally – Make a collection
of tweets and embed into your
blog
 TweetLevel – Connect with the
right people

17. Application of SIPT to social media
management tools

18.  The social information processing theory
explains how people get to know each other
online, without nonverbal cues, and how
they develop and manage relationships in the
computer mediated environment.
 Focuses on relationship development, the
speed at which they develop and the
maintenance of the relationships.

19.  Social media I started following
management tools Sean Dixon on
allow relationships Twitter
to develop quicker,  Tweeted a thank
make them easier to you for speaking to
maintain our class with his
 The ability to see twitter handle
photos and videos @seanmdixon
also helps this  He tweeted back
process and included my
Twitter handle
@heatherlane17

21.  www.hootsuite.com
 www.tweetdeck.com
 www.twitter.com
 www.technorati.com
 http://www.ragan.com/Main/Articles/43858.aspx
 http://mashable.com/2011/10/06/hootsuite-linkedin-
company-pages-groups/
 http://technorati.com/business/small-business/article/i-
dont-have-time-to-market/
 http://technorati.com/business/small-business/article/ultra-
effective-brand-reputation-management-tactics/
 http://tweetdeck.posterous.com/
 http://blog.hootsuite.com/
 http://mashable.com/2011/01/07/mashable-awards-2010-
announcing-the-winners/