Content Marketing is the practice of writing and sharing relevant and branded content with valuable audiences. Its benefits include brand promotion, client acquisition, communication enhancement, key networking, and search engine optimization (SEO). Very often, lawyers are looking for new ways to connect with existing and potential clients, but don’t know how.

1. Why Law Firms Reap The Benefits of Content Marketing
By: Liz Burke March 25, 2014

2. Content Marketing
is the practice of writing and
sharing relevant and branded
content with valuable audiences.
@HLDNOW

3.  Brand promotion
 Client acquisition
 Communication enhancement
 Key networking
 Search engine optimization (SEO)
Content Marketing Benefits
@HLDNOW

4. @HLDNOW
Lawyers are always looking for
new ways to connect with
existing and potential clients,
but don’t know how.
Content Marketing is an
effective way to help create
these relationships, while at the
same time, illustrating expertise
and providing value to others.

5. The following ways are some
ways that content marketing
could help YOUR law firm
@HLDNOW

6.  Connecting with key audiences via email on
a weekly or bi-weekly basis keeps brand top
of mind.
 Share new business developments such as:
 Case wins
 New service offerings
 Personnel promotions/ additions
 Partner speaker engagements
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7.  When a potential
client receives a
referral, in most cases,
he or she will check
out the law firm’s
website.
 Many studies show
that people will stay on
a site longer if they find
interesting, engaging,
and relevant content.
@HLDNOW

8.  Law firms that offer meaningful
website content about their law firm,
attorneys, practice areas, industry
news, blogs, and FAQs will increase
the chance of new client business,
compared to stale websites.
@HLDNOW

9.  A potential client may also do a Google search for a firm or
attorney’s name online, so your position is critical.
 A continuous flow of fresh and engaging content will feed more
information into the search engines, helping boost SEO (your
placement on Google search.
@HLDNOW

10.  Provides opportunity for a lawyer to become a
trusted authority and a resource for information
or perspective on a particular topic.
@HLDNOW

11. To read the full blog post:
http://hldcommunications.com/law-firms-reap-benefits-content-marketing/
@HLDNOW
Liz Burke
An award-winning journalist and public relations practitioner, Liz Burke is a
Group Account Director who handles PR and content marketing initiatives for
corporate, professional services, not-for-profit, and healthcare clients. She
also oversees client services and certain company-wide projects.