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Designing an app isn’t just
  designing for iPhone




        By Helen Morris
               1          16-18 May 2012
What we’ll cover
 What’s the big deal?


 Top 10 differences for UX to consider


 5 best practice tips

 A good example


                        2
What’s the big deal?


         3
What’s the big deal?




Vs




     4
What’s the big deal?




               1,043,000
              total non iPhone


378,000
iPhones




          5                      Helen Morris
What’s the big deal?




6
What’s the big deal?




6
Top 10 differences
for UX to consider

         7
Top 10 differences




1
    User interface design
    & interaction design
    patterns



            8
Top 10 differences




9
Top 10 differences




2
    Fragmentation




            10
Top 10 differences




                           Ice Cream
Froyo                      Sandwich


        Gingerbread




              11
Top 10 differences




                                       Ice Cream
                                                 2.9%
Froyo 23.1%                            Sandwich


              Gingerbread 63.7%




                    11
Top 10 differences




3
    Navigation




            12
Top 10 differences




13
Top 10 differences




4
    Functionality




             14
Top 10 differences




15
Top 10 differences




5
    Device Capability




            16
Top 10 differences




17
Top 10 differences




6
    Gestures




               18
Top 10 differences




19
Top 10 differences




7
    Screen size




            20
Top 10 differences




21
Top 10 differences




21
Top 10 differences




8
    Native Controls




            22
Top 10 differences




23
Top 10 differences




9
    Input types




            24
Top 10 differences




25
Top 10 differences




10
     End users




             26
Top 10 differences




27
5 best practice tips


         28
5 best practice tips




1
    Consider your
    strategy upfront



             29
5 best practice tips




    Get to know the
2   different platforms
    you’re designing for



            30
5 best practice tips




    Don’t attempt to
3   design for every device
    the platform runs on



            31
5 best practice tips




    Design your app to
4
    fail gracefully



           32
5 best practice tips




    Consider designing
5   an app-centric
    solution same for all
    platforms


             33
5 best practice tips
Clear




        34
A good example


       35
A good example




36
A good example




36
A good example




36
A good example




36
To take away

*Mobile platforms are all different. One size
doesn’t fit all

*Consider your strategy upfront

*Get to know the platforms your designing for




                       37
A few resources
Designing Cross-Platform
http://www.delicious.com/stacks/view/C8seer




                         38

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