2. TITLES
Our group have used the same font and title
within all three products which are the film poster,
Empire magazine cover and teaser trailer.
Our group used the font ‘tequila sunrise’ which
was downloaded from dafont.com
Poster
We used the same colours in the teaser trailer as
well as the film poster, but for the magazine
cover we used the colour red to fit with the
conventions and layout of Empire magazine
Magazine Cover
Teaser Trailer
This adds to the marketing campaign as it makes
the brand recognisable. Using the same
distinctive font makes it easy to remember the
brand identity and different from the others.
The title put the genre across as the font is very
quirky, would appeal to a young audience and is
a type of font (bubble looking) that would appear
on chick flicks
3. FONTS
Tag line (Poster)
The same font was used for the tag
line on the poster as well as the titles
in the teaser trailer, although in
capitals for the tagline and lower
case for the titles.
Having the same font throughout the
different products shows consistency
and carries out the marketing
campaign.
It also hold the brand identity by
using the same font on the products
Titles (Teaser Trailer)
4. THE NEW HIT DRAMA
Our group added this caption to the magazine
cover as well as one of the titles on the teaser
trailer.
Magazine Cover
This line was used the describe the film as ‘the
new it drama’, which adds to the marketing
campaign so that viewers know the line and
would relate it to Two Tacos One Sausage.
This adds to the marketing campaign because
having this repeated text, people will
acknowledge where it has come from and that
it relates to Two Tacos One Sausage as the
campaign.
Teaser Trailer
This shows consistency on the products and
helps market the campaign.
5. COMPANY INFORMATION
Our group has listed and displayed our company ident in the teaser
trailer and on the film poster. This is for viewers to realise the company
ident and refer it to Two Tacos One Sausage
By having the company ident shown on the products, it adds to the
marketing campaign as this company ident is related to the film. Showing
it on the products helps the recognition of the ident
This shows consistency by having the ident on the products and adds to
the detail in terms of the products.
6. MAIN IMAGE
I have added the main images that were
included on the magazine cover and the
film poster.
The magazine cover has one image of the
main character (Hannah) which adds to the
marketing campaign as she is the main
character and her facial expressions shows
the confusion that she is in, deciding
between both Kirsty and Josh, as the
storyline is a love triangle
The main poster has photo booth images
showing the different relationships shown
in the teaser trailer.
Magazine Cover
The main character will be recognisable to
the audience on all products
The main character is
shown throughout the
whole teaser trailer
Film Poster
Teaser Trailer
7. COSTUME
I have added a photo of the main image on our
magazine cover and a screen shot showing the
costumer that I was wearing in the teaser trailer. I was
wearing the same outfit but I was also wearing a jacket
in the teaser trailer. This gives consistency for the
marketing campaign
Magazine Cover
Teaser Trailer
By wearing the same costume viewers will begin to
remember the main parts of the brand identity, in this
case what the characters were wearing.
By wearing the same outfit also allows
the viewers to remember the characters
more as they do not change much,
keeping it simple and wearing the same
costume on the magazine cover to what
the character was wearing in a main
scene in the teaser trailer. It will help to
identify the character as it was a main
costume.
8. COLOURS AND QUIRK
Bold colours and quirky elements were
carried throughout our products.
Small drawings with bold colour on the
poster to add character and quirkiness
to the company identification.
Bold colours used in titles add to the
vibrancy of the brand identity, as bold
colours were used on the magazine
cover, poster and in the teaser trailer.
This also represents the theme of the
film, as it is comical, different and quirky
which stands out from a lot of different
other films.
