1. FOLK ROCK TARGET AUDIENCE RESEARCH
What would you prefer to be the key element in a folk/folk rock video?
Performance
Narrative
Concept
What words spring to mind when you think of folk videos?
Slow music, slow calm music, love, emotions, beards and tartan shirts, vests, the
artist and nature, guitars, men with beards, performance, Irish campsite things,
the instruments, very calm, focused, unique, guitar, nature, political, motivating,
middle aged men, guitar playing and similar fashion sense to indie
Where do you find out about new folk artists/bands?
Billboards
Magazines
TV
Radio
Friends/Family
Festivals

2. Where do you go to watch folk music videos?
MTV
YouTube
GoogleVideo
Other
How common is seeing the band perform in a folk video?
(1 is always, 5, is never)
1
2
3
4
5
What locations do you usually see artists perform in a folk video?
Big parks, forest, park, quiet location, theatre hall, fields, room, stage, chair,
somewhere natural or on stage, empty rooms, on stage, dark spaces, usually very
focused on the artist and the guitar, sometimes livelier – She & Him have very
upbeat, colourful videos, on stage, or in ‘nature’ e.g. fields etc, outdoors, fields or
suburb areas

3. What do you usually see on folk artists album covers? (Details)
Nature, animals, the artist/band
Art
Photograph
Both
Other
What is your favourite part about album covers?
Songs list, photos, designs, contents so you can find your favourite song, the
picture, colours, interesting pictures, unusual, the art, the artwork, pictures,
pretty designs, usually quite vintage, old-looking, seeing who the band is and
which album, the art involved, the title, artwork and lyrics