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Social Media and
Museums II
                               Presented by
                         Heather Marie Wells
   Collections Assistant/Technology Coordinator

               Shiloh Museum of Ozark History
                         Springdale, Arkansas
Social Media and Museums Part 2
Introduction
   What are we talking about
   Arguments against & for access
   Choosing Platform
   Lists, forums, groups, wikis
       Features
       Shortcomings
       Scenarios
   What to use them for
   Hands-on
       Groups
       Wikis
What are we talking about
   Lists
   Forums
   Groups
   Wikis




             Oh, MY!
Arguments Against Access
   Privacy - what if the employees talk about
    us?
   Productivity - A 2009 Nucleus Research Inc.
    showed that companies who allow full access
    to Facebook suffer a 1.5% loss in
    productivity.
   Network Security - We’ll get more bugs,
    viruses, and hackers.
Arguments For Access
   You can create a social networking policy to
    address concerns.
   University of Melborne study shows 9% increase
    in productivity for those allowed to use social
    media for personal use; imagine increase if they
    were allowed to use it to gather information for
    their work responsibilities.
   Security risks are no greater than when email
    was first developed. Policies, education, and
    following platform guidelines curtail most attacks.
Choosing a Platform
   What are your goals?
   Who are you trying to engage?
       Demographics
       How big a group
   Who is going to maintain the project?
   What do you want to say?
   How much time do you have?
   Policies regarding third party services
Listservs
   Features
       Easily accessible (email)
       Digest or real-time
       Most have searchable archives
       Can send attachments but considered bad form
       Admins
   Shortcomings
       It’s not threaded (everybody gets everything)
       Doesn’t handle attachments well
       Requires special software & server
Listserv if...
   You want to communicate primarily through
    email
   You have restrictive web access
Forums
   Features
       Easily accessible (web browser & email notifications)
       Lower barrier to entry (lurkers can read)
       Allow threading based on topics/interests
       Everything remains on forum (no archiving)
       Can be private or public
       Admins and moderators
   Shortcomings
       Most don’t support media files (photos, videos, documents)
       Require more monitoring (flame wars, spam)
       Requires server (but there are free ones)
Forums if...
   You want to organize topics (threads)
   You want levels of privacy
   You don’t want to use email
   You want to keep it simple
Groups
   Features
       Easy to access (web browser & email notifications)
       Handles media files (photos, videos, and documents)
       Allow threading based on topics/interests
       Everything remains on forum (no archiving)
       Support for calendars
       Admins and moderators
   Shortcomings
       Best with small, semi-private groups
       Can’t host internally, but good free options
Groups if...
   You want to share files
   You want forum features
   You want to share calendars
   You want discussions
Wikis
   Features
       Easy to access (web browser & email notifications)
       Handles media files (photos, videos, and documents)
       Everything remains on forum (version archiving)
       Support for calendars
       Privilege levels
       Public or private
   Shortcomings
       Don’t handle discussions well
       Need maintenance or grow out of control
Wikis if...
   You want to manage a project
   You want to share files
   You want to collaborate on documents
What can you use them for?
   Communication with professional
    organizations
   Internal communication
   Training for volunteers
   Outreach
   Sponsor as a research tool
Groups
   Google Groups
   Yahoo Groups
   Microsoft Live Groups
   Facebook Groups
Wikis
   Google Sites
   PB Works
   Wetpaint
   Wikispaces
Thank You for Coming

               Heather Marie Wells
  Collections Assistant / Technology Coordinator

           hmwells@springdalear.gov
          http://springdalear.gov/shiloh
                  479-750-8165

        Shiloh Museum of Ozark History
             Springdale, Arkansas

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Social Media and Museums Part 2

  • 1. Social Media and Museums II Presented by Heather Marie Wells Collections Assistant/Technology Coordinator Shiloh Museum of Ozark History Springdale, Arkansas
  • 3. Introduction  What are we talking about  Arguments against & for access  Choosing Platform  Lists, forums, groups, wikis  Features  Shortcomings  Scenarios  What to use them for  Hands-on  Groups  Wikis
  • 4. What are we talking about  Lists  Forums  Groups  Wikis Oh, MY!
  • 5. Arguments Against Access  Privacy - what if the employees talk about us?  Productivity - A 2009 Nucleus Research Inc. showed that companies who allow full access to Facebook suffer a 1.5% loss in productivity.  Network Security - We’ll get more bugs, viruses, and hackers.
  • 6. Arguments For Access  You can create a social networking policy to address concerns.  University of Melborne study shows 9% increase in productivity for those allowed to use social media for personal use; imagine increase if they were allowed to use it to gather information for their work responsibilities.  Security risks are no greater than when email was first developed. Policies, education, and following platform guidelines curtail most attacks.
  • 7. Choosing a Platform  What are your goals?  Who are you trying to engage?  Demographics  How big a group  Who is going to maintain the project?  What do you want to say?  How much time do you have?  Policies regarding third party services
  • 8. Listservs  Features  Easily accessible (email)  Digest or real-time  Most have searchable archives  Can send attachments but considered bad form  Admins  Shortcomings  It’s not threaded (everybody gets everything)  Doesn’t handle attachments well  Requires special software & server
  • 9. Listserv if...  You want to communicate primarily through email  You have restrictive web access
  • 10. Forums  Features  Easily accessible (web browser & email notifications)  Lower barrier to entry (lurkers can read)  Allow threading based on topics/interests  Everything remains on forum (no archiving)  Can be private or public  Admins and moderators  Shortcomings  Most don’t support media files (photos, videos, documents)  Require more monitoring (flame wars, spam)  Requires server (but there are free ones)
  • 11. Forums if...  You want to organize topics (threads)  You want levels of privacy  You don’t want to use email  You want to keep it simple
  • 12. Groups  Features  Easy to access (web browser & email notifications)  Handles media files (photos, videos, and documents)  Allow threading based on topics/interests  Everything remains on forum (no archiving)  Support for calendars  Admins and moderators  Shortcomings  Best with small, semi-private groups  Can’t host internally, but good free options
  • 13. Groups if...  You want to share files  You want forum features  You want to share calendars  You want discussions
  • 14. Wikis  Features  Easy to access (web browser & email notifications)  Handles media files (photos, videos, and documents)  Everything remains on forum (version archiving)  Support for calendars  Privilege levels  Public or private  Shortcomings  Don’t handle discussions well  Need maintenance or grow out of control
  • 15. Wikis if...  You want to manage a project  You want to share files  You want to collaborate on documents
  • 16. What can you use them for?  Communication with professional organizations  Internal communication  Training for volunteers  Outreach  Sponsor as a research tool
  • 17. Groups  Google Groups  Yahoo Groups  Microsoft Live Groups  Facebook Groups
  • 18. Wikis  Google Sites  PB Works  Wetpaint  Wikispaces
  • 19. Thank You for Coming Heather Marie Wells Collections Assistant / Technology Coordinator hmwells@springdalear.gov http://springdalear.gov/shiloh 479-750-8165 Shiloh Museum of Ozark History Springdale, Arkansas