Participants will learn about listservs, discussion groups, and wikis, including Google groups and Yahoo groups. This session covers the basics of using these resources to stay in touch with your museum's audience, including their differences/strengths/weaknesses. Presented at the Arkansas Museums Association annual meeting 2010.
UiPath Community: AI for UiPath Automation Developers
Social Media and Museums Part 2
1. Social Media and
Museums II
Presented by
Heather Marie Wells
Collections Assistant/Technology Coordinator
Shiloh Museum of Ozark History
Springdale, Arkansas
3. Introduction
What are we talking about
Arguments against & for access
Choosing Platform
Lists, forums, groups, wikis
Features
Shortcomings
Scenarios
What to use them for
Hands-on
Groups
Wikis
4. What are we talking about
Lists
Forums
Groups
Wikis
Oh, MY!
5. Arguments Against Access
Privacy - what if the employees talk about
us?
Productivity - A 2009 Nucleus Research Inc.
showed that companies who allow full access
to Facebook suffer a 1.5% loss in
productivity.
Network Security - We’ll get more bugs,
viruses, and hackers.
6. Arguments For Access
You can create a social networking policy to
address concerns.
University of Melborne study shows 9% increase
in productivity for those allowed to use social
media for personal use; imagine increase if they
were allowed to use it to gather information for
their work responsibilities.
Security risks are no greater than when email
was first developed. Policies, education, and
following platform guidelines curtail most attacks.
7. Choosing a Platform
What are your goals?
Who are you trying to engage?
Demographics
How big a group
Who is going to maintain the project?
What do you want to say?
How much time do you have?
Policies regarding third party services
8. Listservs
Features
Easily accessible (email)
Digest or real-time
Most have searchable archives
Can send attachments but considered bad form
Admins
Shortcomings
It’s not threaded (everybody gets everything)
Doesn’t handle attachments well
Requires special software & server
9. Listserv if...
You want to communicate primarily through
email
You have restrictive web access
10. Forums
Features
Easily accessible (web browser & email notifications)
Lower barrier to entry (lurkers can read)
Allow threading based on topics/interests
Everything remains on forum (no archiving)
Can be private or public
Admins and moderators
Shortcomings
Most don’t support media files (photos, videos, documents)
Require more monitoring (flame wars, spam)
Requires server (but there are free ones)
11. Forums if...
You want to organize topics (threads)
You want levels of privacy
You don’t want to use email
You want to keep it simple
12. Groups
Features
Easy to access (web browser & email notifications)
Handles media files (photos, videos, and documents)
Allow threading based on topics/interests
Everything remains on forum (no archiving)
Support for calendars
Admins and moderators
Shortcomings
Best with small, semi-private groups
Can’t host internally, but good free options
13. Groups if...
You want to share files
You want forum features
You want to share calendars
You want discussions
14. Wikis
Features
Easy to access (web browser & email notifications)
Handles media files (photos, videos, and documents)
Everything remains on forum (version archiving)
Support for calendars
Privilege levels
Public or private
Shortcomings
Don’t handle discussions well
Need maintenance or grow out of control
15. Wikis if...
You want to manage a project
You want to share files
You want to collaborate on documents
16. What can you use them for?
Communication with professional
organizations
Internal communication
Training for volunteers
Outreach
Sponsor as a research tool
17. Groups
Google Groups
Yahoo Groups
Microsoft Live Groups
Facebook Groups
18. Wikis
Google Sites
PB Works
Wetpaint
Wikispaces
19. Thank You for Coming
Heather Marie Wells
Collections Assistant / Technology Coordinator
hmwells@springdalear.gov
http://springdalear.gov/shiloh
479-750-8165
Shiloh Museum of Ozark History
Springdale, Arkansas