This document provides an overview of social media for beginners. It introduces common social media platforms like blogging, bookmarking, deals, location-based, music, photo sharing, and video sharing sites. It then describes the "Fab Four" major social networks in more detail: Google+ for personal profiles and brands, LinkedIn for professional networking, Twitter for real-time updates, and Facebook as the most popular network. The document concludes with final takeaways around only using sites you need, managing privacy settings, being mindful of what you post and who you connect with, and having fun with social media.

1. SOCIAL MEDIA
FOR BEGINNERS
Instructor Heather Mellon

2. Social Media for Beginners
1. Introduction
2. Social Media
Overview
 Blogging
 Bookmarking
 Deals
 Location-based
 Music
 Photo sharing
 Video
3. The Fab Four
 Facebook
 Google+
 Linked In
 Twitter
4. Lab Time

3. “Web sites and other online means of
communication that are used by large
groups of people to share information and
to develop social and professional
contacts.”
– Dictionary.com
What is social media?

4. A blog (web log) is an informal way to post
content on the web.
A typical blog post uses text, images, links,
and other media.
Most are topic focused and text based, but
other blog types are also used.
BLOGGING

5. Blogs
From Tumblr website

6. Popular blog outlets
 Blogger
 WordPress
 Tumblr

7. Bookmarking sites allow you to either keep
track of articles/blogs online, or share a
variety of links based on your interests.
BOOKMARKING

8. Pinterest

9. Other bookmarking sites
 Delicious
 Digg
 Flipboard (mobile/tablet)
 Reddit
 StumbleUpon

10. Deal sites share limited-time discounts or
special offers for local businesses.
Users can subscribe to get daily deals
emailed to them.
DEALS

11. GroupOn

12. Other deal sites
 Amazon
 Google Offers
 LivingSocial
 SlickDeals
 Yelp!

13. Location-based networks require a mobile
phone to “check in” the user at their current
location.
Users are rewarded with achievements,
and sometimes retailers offer deals for
checking in.
Location-based

14. FourSquare

15. Other location-based sites
 Gowalla
 Yelp!
 Reviews

16. Music sites allow subscribers to stream
songs online, create their own stations, and
follow artists.
Users can connect and share what they are
listening to with their friends.
MUSIC

17. Spotify

18. Other music sites
 iHeartRadio (live radio)
 Last.fm
 MySpace
 Pandora Radio

19. Photo sharing sites allow users to upload
their photos online.
PHOTOS

20. Instagram
From Instagram website

21. Other photo sites
 Flickr (Yahoo!)
 Photobucket
 Picasa
 Pinterest

22. Users post videos of anything and
everything.
VIDEO

23. YouTube & Vimeo

24. Google+ is one of the newest social
networks.
Available for personal profiles or brand
pages.
Requires a Gmail account.
FAB FOUR: Google+

25. Google+ Homepage
From

26. Google+ Profile
From socialmediaexaminer.com

27. Google+ Keywords
 Circles
 Circles are different groups or categories that you
are required to add new connections to
 You can choose what each Circle is called
 Hangout
 Online video chat through Google+
 +1
 Simple action, equivalent of Facebook “like”
button

28. Linked In has an emphasis on working
professionals.
Personal profiles with resume-style
information, connecting in professional
groups, company profiles.
FAB FOUR: Linked In

29. Linked In Homepage
From
zenlegalnetworking.com

30. Linked In Profile

31. Components of Linked In
 Companies
 You can “follow” a company
 Groups
 For different industries, organizations, or interests
 Jobs
 Search job postings
 News
 News articles related to your field

32. Twitter is a microblogging platform where
users can share shorts bursts of information
(or “Tweet”) instantaneously online.
The most connected to real time of all
social media platforms.
FAB FOUR: Twitter

33. Twitter Homepage

34. Twitter Profile

35. Twitter Terminology
 Connect
 This tab shows you interactions and mentions
 Discover
 This tab shows trending topics
 Hashtag
 # sign plus a word or phrase, no spaces
 Mention
 @ sign plus a username
 Retweet
 Forward another user’s Tweet to your followers

36. Facebook is the most popular social
network, with over 800 million active users.
Features personal profiles, social groups,
and pages for celebrities and brands.
Also available are a variety of apps and
games.
FAB FOUR: Facebook

37. Profile vs. Page vs. Place
 Profile: personal user account
 Page: public way for brands,
businesses, organizations and
public figures to connect with
Facebook users
 Place: location of a business or
institution; users can “check in” to a
place

38. Other Facebook Keywords
 Group: users can connect in groups;
share comments and links with other
members of the group
 Administrator: users that operate and
manage pages
 Wall: your recent posts; other users can
post on your wall
 News Feed: stream of recent posts by all
your friends and pages you have “liked”

39. Facebook News Feed
From

40. Facebook Profile
From

41. NEW Profile: Timeline

42. Final Takeaways
 Only sign up for what you will use
 Keep track of your privacy settings
 Follow the 5 Second Rule when it
comes to posting
 Be mindful of who you add as a
friend or connection
 Don’t be overwhelmed – have fun!

43. Instructor: Heather Mellon
Twitter: @heathermayumi
THANK YOU!