1. IRN-BRU 32 RESEARCH
By Lusi Ndoja

2. RED BULL
This picture is an advert for RedBull advertising the energy drink. as you
can see b the colours that are used they are very vibrant and eye
catching. The have used three colours (blue, silver and red) they have
used a colour scheme so you know that these colour resemble RedBull.
The advert looks professional as they have kept the theme throughout.
The advert is very simple but effective. You can also see that RedBull
have used there slogan that attracts your eye to see first (RedBull give
you wings) and for the image they have used a plane, this implies that if
you drink this energy drink you will be able to fly, they have made it easy
for the audience to understand what the product.
RedBull is hugely popular by many young people, but also as it’s an
energy drink its also for people that are into sport too. As the advert have
used a plane to advertise that drink which is also a type of sport.
The advert is simple with illustrations which is perfect for the target
audience which is young people which are classed to drink energy drinks
the most, the font they have used is very child like but however the advert
is very straight forward as you have the slogan with the image illustrated
and the picture of the product giving you all the information you need.
Also the image they have used on the RedBull can is a picture of a
bull, this implies that a bull is powerful and strong and they have used the
colour red for the font to make it bold and eye catching but also the colour
red has a meaning that its powerful, strong and dangerous, which is
something that will motivate young people even more and will persuade
them into buying the product.

3. MONSTER ENERGY
This is another energy drink advert for Monster energy.
As you can see by the techniques they have used its very
similar to the RedBull as again they have advertised the drink
along with an athlete, this makes the audience believe that
the drink will making you feel as energised as a sports
athlete.
The colour scheme they have used is green and black. And
the drink is called Monster we immediately think of things
related to “scary” or “spooky” the colours are very dark which
fits well wit h the title of the drink as it makes the advert look
more professional as there is a theme set out. Also the logo
for the drink is an M but also looks like Monster scratch
marks again linking it back to the theme of the drink.
The font the have is used has that horror feel to it which
again is linked with the theme they have set out for this
product.
The slogan they have used is also very effective “fuel the fire
in you” this is another motivating quote, you can instantly tell
that its for energy.
By looking at the font, colour scheme and lay out,

4. POWERADE
Powerade is another example of a very popular energy drink. Again
as you can see by the advert they have used another sports
athlete. This was used with the Monster advert as again the
sports athlete represents energy! This makes the audience
believe that drinking energy drinks will make them feel like an
athlete, full of energy with a lot of power.
The colours they have used are blue and black. Again they have
kept a very professional house style throughout making it look
high quality.
The image of the athlete is the person about to set off running, and
also you can see the blue mist behind him, again this is
representing the colour of the drinking and its implying that the
person has drank the energy drink and its going to make him
powerful.
As I have researched I found out that in both the Monster and
RedBull adverts they have related there product to some kind of
sport, persuading the audience its good and you can feel like
the people feel on the advert.
Most of the products I have researched have the same target
audience. These types of drinks are appealing to young people
as they would be more likely to buy this sort of product. the
slogan used for this product is (focus, hustle, hydrate. Believe)
these are just words that would motivate people and again its
getting into that athlete state of mind. I
The colour they have used is also very sporty. The blue represents
relaxation of the mind both mentally and physically which links
perfect to the energy drink.
Comparing the energy drinks I have
researched I see that blue is a very popular
colour when thinking of what colour
scheme. It links in with the sport, the colour
of relaxation and calm. It also links in with
pure as water is sometimes thought of as
“blue” and the Powerade is presented as
something that is good and energising.
The lay out is high quality and also again
very professional. The image they have
chosen makes the people feel more inspired
to look and feel the way that person does
too.

5. LUCOZADE
The packaging for the lucozade is very professional and
again it has the same layout throughout. They have a colour
scheme they follow (red, orange and yellow)
The colour orange is the main colour that you can see
throughout the packaging. The colour also represents and
has a meaning of warmth and happiness combining the
physical energy and stimulation of the red with the
cheerfulness of the colour yellow. Both three colours work
well together as they are all linked in with the meaning of
energy. The colours go from light to dark showing it gets
more powerful each time.
Looking at each bottle they are all the same size, and all
have the lucozade energy logo on the front. With each
different flavour they have used the main ingredient as the
main colour. By looking at them they all look professionally
presented!
the fonts they have used are the same throughout each
bottle again making it look professional and also it helps the
audience recognise the product that its Lucozade.
A lot of graphic work has been put into the packaging his also
makes the product aimed at you people to get them to buy
the drink as they have a range of explosions and vibrant
colours making it look funky and eye catching for the young
audience.

6. IRN- BRU
When looking on the Irn-Bru website I found a number of different
adverts that they had censored but on the official page they had added
for the audience to see. these adverts could not be advertised purely
because they were inappropriate as other members of a certain age
will not be suited to see this sort of advert displayed. once that I came
across was an elderly man pointing to the donkey.
The advert is plain and simple with a quote relating to the image. This
has purely been censored because of the quote they have used and
the inappropriate chose of vocabulary "ass" as young people of this
day and generation the word "ass" has a couple of different meaning
that is now used in slang, the advert has took this specific word and
has used it meaning both meanings the word for donkey but also the
slang term for buttock.
However the colour scheme they have used is the same as advertised
on the product (blue and orange) and here is an image of the product
located on the bottom of he poster.
The advert is too simple and boring and also it doesn't look outstanding
and professional as the powerade advert as they have used high
quality images and they have linked the drink to the visual image
relating it to sports. therefore irn-Bru doesn't advertise what the drink
does such as the powerade and also doesn't have motivation to make
the audience believe that by drinking irn-bru you feel energized.
The message that irn-bru is giving is wrong and but also it has the
Scottish humour as they have used this because irn-bru is a Scottish
product, but again this will not sell well nationally because its aiming to
a specific place which doesn't class everyone.

7. IRN BRU DIET AND ORGINAL
This advert as you an see is less inappropriate ad its focusing on
just the product . The image is a very good quality and has been
photographed b a photographer. Again you can see they have
kept the colour scheme the same ad its also advertising the irnbru diet can making you more aware o the choices you can have.
Again this advert is very simple and boring and not really giving
you the Scottish humour feel to it. Its very basic as it only has
the Irn-bru slogan behind the product written on the orange and
blue balloons.
It doesn’t make the audience want to buy the product as such as
its not giving you any motivation or give you any facts on why this
product “gets you through”. As I have researched other existing
energy drink products they all the a very similar technique that it
makes you feel like athlete or gives you energy. Like the
powerade advert it gives you the slogan that will motivate you ad
the picture of the sports athlete makes you visualise on how the
product can make you feel like the image it has shown you.
And advantage this advert has that it targets everyone and
doesn’t make it specific on who its aimed at so this means that it
includes everyone and gives the impression that anyone can buy
this product.

8. IRN-BRU 32
This advert is advertising Irn-Bru 32 the latest version of the
drink. This advert however is much more appropriate and very
humoristic. The way they have advertised Irn-Bru is a man
dressed as a chicken with in the colours of the Irn-Bru packaging
(blue and orange) holding the drink, the only caption says
“wakey wakey” this links with the drink in a sense that a rooster
is known for to wake you up on a morning and they have linked
this in with the drink having a meaning that it will wake you up if
you drink it.
As I have researched I have found that Irn-Bru likes to have
humour in their adverts making it more funny. This advert does
this as there is a man dressed in the rooster costume. I believe
that this advert is aimed more towards the younger audience by
the chose of colours and they have also made the colours more
vibrant and brighter attracting the audience even more by
making it eye catching.
Another advantage of this advert is that they have kept the
house style the same by keeping the colour scheme they have
used for the original Irn-Bru which makes the product more
professional and also the audience will be able to understand
that the product is Irn-Bru and will be remembered.

9. IRN BRU 32
Here is a range of packaging that Irn-Bru has designed over time. By
judging from the packaging you can see they have kept the font style
the same making the audience know that the font belongs to the IrnBru. The font is bold and chunky making it clear to read and
understand. Depending on what kind of drink you have chosen whether
it is Irn-Bru original, diet or 32 they have kept the way they have
presented the name of the product the same style again this is making
it look professional rather than changing the style on each type every
time.
The colour scheme they have used you can see they only have three
main colours (blue, orange and silver) this links in with the Scottish
theme as the product is from Scotland. This is making the audience
understand where the product is located from and also they are very
patriotic and they have given the target audience a flavour of their
roots.
I have found out that Irn-Bru has a different approach to other types of
energy drinks, such as Powerade for example motivates and advertises
their product in a way that they make you feel like a sports athlete and
by drinking that specific drink it will give you energy like a sports man.
However Irn-Bru advertise there product in a humoristic way, and most
of the adverts have been censored making them inappropriate for other
ages.
I feel that the best packaging that Irn-Bru has designed is Irn-Bru 32 as
it is more current and simple making it more aimed towards the young
audience aged 14-24, the colours are more vibrant and the Scottish
theme is almost irrelevant. This shows that the product is aimed more
for a wide range audience around the nation. However I feel that the
choice of colour for the product is more aimed for the male audience as
the colours are more masculine, as I think that the colour blue has been
used in a stereotypical way that the colour has been made to be aimed
more towards the male gender.