Ensuring Technical Readiness For Copilot in Microsoft 365
Facebook Social Games
1. Building Social Games
Design Patterns & Actionable Metrics
Hiten Shah
Facebook & Casual Games Meetup • June 16, 2010
2. Creating a Social Game
• Start with a great game!
• Content is King & Creativity is the Queen
• Map the game to specific user funnels
• Create and measure each step of your funnels
3. Common User Funnels
• Tutorials (Sign Up / First User Experience)
• Sharing (Viral)
• Gifting (Viral)
• Leveling Up (Engagement)
• Virtual Goods (Engagement & Revenue)
4. Marketing a Social Game
• Cross Promotion (Free)
• Viral Channels (Free)
• Ads (Paid)