5. Maximizing Search Traffic
• Keyword research for SEO and SEM
• Test & optimize ad campaigns & copy
• Test & optimize landing pages
• Measure and improve conversions
6. Social Media is Here to Stay!
Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com
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9. Maximizing Social Traffic
• Integrate sharing into your product
• Test & optimize messaging for sharing
• Test & optimize invite / landing pages
• Measure and improve conversions