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Vu Hoang Tam
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Mobile Case Study - Offline Mobile Marketing Club - 05.06.2011 (Dat)
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Mobile case dat - 0506
1.
www.InterMark.vn
Mobile Solutions Expertise Mobile Marketing Mobile Solutions Expertise Opportunities for Start-up and Agency Âu Dương Đạt – VHT Chairman © VHT 2011
2.
www.InterMark.vn Mobile Marketing is
SMS Marketing ??? © VHT 2011
3.
www.InterMark.vn Evolution of Mobile
Marketing Mobile Internet & SMS WAP Apps © VHT 2011
4.
www.InterMark.vn Push
SMS – Brand Name SMS Marketing Happy Birthday Brand Name SMS:”Chuc mung sinh nhat anh/chi Ngoc. Than chuc anh/chi that vui va hanh phuc ben gia dinh cua minh. Friso luon dong hanh cung ban cham soc va bao ve be yeu.” Promotion Brand Name SMS Campaign: “Mua FRISO de doi ngay khan choang ECH CON NANG DONG, ONG NHI XINH XAN cho be thoa suc vui choi tu 1/5-30/6 (chi ap dung san pham buoc 3 va 4). Lien he 18001545.” Volume: 100,000 SMS/month © VHT 2011
5.
www.InterMark.vn Push
SMS – Brand Name SMS Marketing Blast Brand Name SMS to notice meeting day: “Truong Ho Van Cuong thong bao : Moi hop phu huynh hoc sinh Khoi 1 vao luc 18h ngay 25/05 tai Co So 1” Blast Brand Name SMS to notice vacation day: “Truong Ho Van Cuong thong bao: Ngay 17,18/05 cac em duoc nghi. Thu Nam 19/05 di hoc binh thuong” Blast Brand Name SMS with student’s mark: “Ha Binh An: T:7.9;L:8.8 Sh:7.5;V:7.5; Su:7.9;D:7.8; A:8.9;CD:6.7; CN:7.6;TD:8.3; AN:9.5; MT:8.6; TH9.4; TBN:8.1;XH35; XL:HSG” Volume: 50,000 SMS/month © VHT 2011
6.
www.InterMark.vn Push
SMS – Brand Name SMS Marketing Promotion Campaign: “San Giao dich BDS Savills tran trong gioi thieu chuong trinh: Ecopark don chao mua ha - Uu dai tang ngay khi mua can ho Rung co - So luong co han, danh cho khach hang dang ky som bat dau tu 20/05/2011. Gia chi tu 18,5tr VND/m2. Chi tiet lien he 1900 555 565 / 01233 555 565/ 0439363940 (18, 20).” “Savills tran trong gioi thieu CO HOI VANG SO HUU CAN HO RUNG CO - Ecopark: Dac biet trong 3 ngay 23,24,25/04/2011, Quy khach se duoc uu dai chiet khau 12%, gia moi chi con tu 18 - 23 trieu VND/m2 (Gia 1 can ho tu 1,3 ty VND). De dang ky so tham gia, soan tin nhan voi cu phap RC <Ho va ten> va gui den 6185. Chi tiet xin lien he 1900 555 565 hoac 01233 555 565 hoac www.ecopark.com.vn” Volume: 250,000 SMS/month © VHT 2011
7.
www.InterMark.vn Push SMS –
Brand Name SMS Marketing Telcos Percent Vietnamobile 0% Beeline Mobifone 0% 41% Sfone Viettel Other 1% 14% 2% Vinaphone EVN-Telecom 44% 0% © VHT 2011
8.
www.InterMark.vn Push
SMS – Brand Name SMS Marketing 3% Ischool Campaign 4% FRISO Campaign ECOPARK Campaign DELIVER UNDELIVER EXPIRED DELIVER EXPIRED UNDILIVER DELIVER UNDELIVER EXPIRED 8% 4% 2% 5% 93% 88% 93% - Delivered: The messages come to the mobile & almost 100% Opened. - Undelivered: the number is not existing. - Expired: turn-off number. © VHT 2011
9.
www.InterMark.vn
Pull SMS – SMS Gateway . Marketing Campaign: ID Account is user’s phone number . MO: Text: VISO<space><Name,Addresss> send to 8051 . MT: Ban da dang ky mot san pham Viso mien phi. Chung toi se gui san pham den cho ban trong thoi gian som nhat. Xin cam on! © VHT 2011
10.
www.InterMark.vn
Pull SMS – SMS Gateway . Marketing Campaign: ID Account is user’s phone number . MO: Text: HTC<space><IMEI CODE> send to 8051 . MO: HTC cam on ban da tham gia chuong trinh "Luot cung HTC Wildfire, kham pha ky quan Chau Uc". Hay truy cap website http://htcwildfire.com.vn de biet them chi tiet SMS Rule: - Each phone number can send only 1 SMS with onlyVHTIMEI CODE. © one 2011 - In the end of the campaign, winner will be chosen randomly
11.
www.InterMark.vn
Pull SMS – SMS Gateway . Marketing Campaign: ID Account is user’s phone number . MO: Text: HTSH<space><Product CODE> send to 8051 . MO: Cam on ba con da tham gia chuong trinh.Tong so tin nhan hien tai la 1.Xo so lan 1 ngay 10/6,phat song ket qua tren dai TH Tien Giang 16h30 ngay 16/6.Cty Hop Tri SMS Rule: - Each phone number can send only 1 SMS with only one Products CODE. - In the end of the campaign, winner will be chosen©randomly VHT 2011
12.
www.InterMark.vn
Pull SMS – SMS Gateway . MO: Text: DRT1 send to 8051 DRT1 Campaign - Telcos .Objective: increase viewers volume 4.89% 29.94% .Duration: 04/20011 – 06/2011 GPC .Mechanics: Win 10,000,000 VND every week. VIETTEL .Result: Total 348,496 SMS have been sent. VMS SMS Rule: 65.17% - In the end of the campaign, winner will be chosen randomly © VHT 2011
13.
www.InterMark.vn
Pull SMS – SMS Gateway Percent of sending SMS time 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% © VHT 2011
14.
www.InterMark.vn
Pull SMS – SMS Gateway .1st Brand Name SMS: Notice customers to join NIVEA campaign (game 1) and get gifts from NIVEA .SMS Gateway: Receive answers from customers, VHT System will send 2nd Brand Name SMS to notice game 2nd .Objective: Make target customers know what is NIVEA FOR MEN “Phan Tu Bac” .Duration: 01/06/2011 – 07/06/2011 © VHT 2011
15.
www.InterMark.vn Pull SMS –
SMS Gateway © VHT 2011
16.
www.InterMark.vn
Pull SMS – SMS Gateway . E Warranty: Send SMS to active E Warranty for your machines. . MO: VTA <NguyenVanA><IMEI CODE><Phone numbers> send to 8051 .Objective: more convenient for customers. 2011 © VHT
17.
www.InterMark.vn
Pull SMS – SMS Gateway .Text to get Ecoupon: Send SMS to receive Ecoupon from Merchants. .MO: Ecp<Space><Code> send to 8051 .Objective: more convenient for customers SMS rule: Each phone number can send only 1 SMSVHT 2011 © during Campaign.
18.
www.InterMark.vn Pull SMS –
SMS Gateway MO (2) location based Web Service MT1 (3) Connection (1) MT1 (3) © VHT 2011
19.
www.InterMark.vn In – App
Mobile Marketing Hi, I’m Socbay iMedia The most favorited application on mobile in Vietnam. • 5.000.000++ downloads (up to 01/2011) • 1.800.000++ activated accounts • 75.000 – 95.000 CCU • 1.400.000++ visits per day • 13++ services on mobile © VHT 2011
20.
www.InterMark.vn In – App
Mobile Marketing © VHT 2011
21.
www.InterMark.vn In – App
Mobile Marketing © VHT 2011
22.
www.InterMark.vn Mobile Ad Network
– Mobile Web vs Mobile App © VHT 2011
23.
www.InterMark.vn Mobile Ad Network
– Mobile Web vs Mobile App © VHT 2011
24.
www.InterMark.vn Integrated SMS Campaign
© VHT 2011
25.
www.InterMark.vn Location Based Marketing
= In – App Mobile Marketing + Location Location provides an enhanced user experience © VHT 2011
26.
www.InterMark.vn Location Based Marketing
= In – App Mobile Marketing + Location © VHT 2011
27.
www.InterMark.vn Location Based Marketing
= In – App Mobile Marketing + Location © VHT 2011
28.
www.InterMark.vn Location Based Marketing
= In – App Mobile Marketing + Location © VHT 2011
29.
www.InterMark.vn Location Based Marketing
= In – App Mobile Marketing + Location © VHT 2011
30.
www.InterMark.vn Location Based Marketing
= In – App Mobile Marketing + Location © VHT 2011
31.
www.InterMark.vn Location Based Marketing
= In – App Mobile Marketing + Location © VHT 2011
32.
www.InterMark.vn Âu Dương Đạt
| Chairman | 0908.49.59.11 | dat@vht.com.vn Company Info : Text VHT to 8051 © VHT 2011
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