An introduction to Word of Mouth Marketing. This presentation should empower a talk and not be given as a handout. Feel free to download, edit and use it for your talks. Check my website for suggested scripts and handouts.

1. A brief intro to Word of Mouth Marketing Yuval Hofshy www.yuvalhofshy.com

2. Intro “ ...usually begins with something interesting that intrigues the readers and causes them to want to read on… ” Wikipedia

3. “ Giving people a reason to talk about your stuff, and making it easier for that conversation to take place ” WOMM Andy Sernovitz

4. I don’t get it… why do people talk??

5. You …or your offering. I love it… I hate it. “ ”

6. Me It makes me feel good, smart or important “ ”

7. Us It makes me feel connected and a member of a team “ ”

8. So people are talking... What’s the big deal about WOMM??

9. History books of marketing tell the forgotten story….

10. Local Era Local marketing. Local conversations.

11. Mass Era Global marketing. Local conversations.

12. New Era Global marketing. Global conversations.

13. Interesting overview… but how to make it happen??

14. No Magic It’s a lot of work and well defined campaigns.

15. WOMM campaign is built on top of the Five T’s because Marketing guys like to make things formal…

16. Talkers Conversations’ core. Talk to the talkers.

17. Topics Be remarkable or be invisible.

18. Tools Make is easy to talk.

19. Take Part Join in. Don’t be an observer.

20. Track Set goals. Measure like crazy.

21. It’s nice in theory... what about some real life case studies??

22. My LEGO Net mln.lego.com

23. Nike+ nikerunning.nike.com

24. HD Mosaic www.h-d-mosaic.com

25. OK… these are big brands. What about small companies??

26. Will it blend? www.blendtec.com/willitblend

27. Jones Soda www.jonessoda.com

28. Ramon De Leon twitter.com/Ramon_DeLeon

29. Nice indeed… does it work in Israel as well??

30. Lupa www.lupa.co.il/editor_forum.aspx

31. Mose’s www.mosesrest.co.il/children

32. Mother Land www.motherland.co.il

33. waze www.waze.com

34. This is interesting stuff. Where can I read more about WOMM?

36. Thanks!

37. Credits For the beautiful photos I used.