This document provides information about a proposed "My Style Adviser" mobile application. The app would connect to a user's Facebook to access their calendar of events and then help plan outfits by suggesting fashion trends and clothing options from linked retailers. Membership levels, such as Silver (£5/month), Gold (£10/month), and Platinum (£15/month) would grant different levels of access and functionality. The target audience is envisioned as fashion-conscious teens and young adults looking for outfit suggestions for every new event.

1. My Style Adviser
Application
Emma Hoggett

2. About My Style Advisor
• Application for outfits
• Connects to Facebook and links to your events you
are attending and then helps plan and choose and
outfit for this event
• Can choose different modes for example, if going on
holiday, click that mode and it links to all the newest
fashion trends and suitable to the weather of the
country you are going to
• Saves your favourite clothing shops and websites

3. SILVER
• Silver, gold and Platinum membership for the
application.
• £5 a month - standard membership – weekend use
only!
• You can also get sent a top up card which like a
phone top up,
• Or get a standing order in which money is put into
this account each month which when on the app, if
you like a certain item, you can purchase it this way.

4. PLATINUM & GOLD
• Platinum membership - unlimited use - £15 a month.
• Gold allows for the application on weekdays – £10 a
month
Do you think changing
the colour of each font
for each memberships a
good idea?

5. Design Ideas

6. Fonts

7. Who is this for?
My target audience is aimed at teens and young adults. The
stereotypical person for this icon would be a female as many
associate shopping with females. However, my icon is aimed at
both females and males and tries to break this stereotype.
This application is for fashion conscious people. Id imagine the
person to be someone who goes shopping at least once a
week, conscious on looks, buys a new outfit for every new
event.
Still to come…
• I plan to use a icon with a male on as well.