4. WHAT’S IN IT FORYOU
• Learn how to turn your idea into a social enterprise
• Get new ideas for funding your non-profit
• Exercise pitching your cause
24. EXAMPLE
• Value Proposition:
„Customer: School children from poor families in Germany.
Problem: They eat too much junk food for lunch.
Solution:A free educational game for Android phones to teach
healthy eating.“
25. EXPERIMENT EXAMPLE
• Hypotheses:
1. „80% of the pupils of ‚Rütli Schule‘ in Berlin-Neukölln don’t bring
lunch from home.“
2. „The majority of these pupils have access to an Android device and
have at least one game installed.“ …
• Experiment: Go to school and ask the pupils and teachers.
33. WRAP UP
1. You wrote a value proposition for the commerce and impact side of
your social enterprise
2. You formulated hypotheses and planned your first experiment
3. Homework: Fill out a Business Model Canvas :-)