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STARTUPTHINKING FOR NON-PROFITS
How to accelerate saving the world.	

!
!
CC-BY holger@sozialhelden.de
Workshop: Startup thinking for non profits
Workshop: Startup thinking for non profits
WHAT’S IN IT FORYOU
• Learn how to turn your idea into a social enterprise	

• Get new ideas for funding your non-profit	

• Exercise pitching your cause
INTRODUCTION ROUND
INTERACTION!
– Steve Blank
„A startup is an organization formed to search for 

a repeatable and scalable business model.“
STARTUPTHINKING
• defined market	

• clear offering	

• business model	

• scalable
LET’S START WITHTHE

NON-PROFIT PERSPECTIVE
YOUR GOAL:
Make the World a Better Place
CC- BY-SA by ZoranVeselinovic https://www.flickr.com/photos/56492970@N07/
VALUE
VALUE PROPOSITION (XYZ)
• „We help X doY doing Z“
VALUE PROPOSITION (CPS)
• Customer:	

• Problem:	

• Solution:
FORMULATEYOURVALUE PROPOSITION
• „We help X doY doing Z“ or „Customer: Problem: Solution:“ 	

• Then read it to the whole group







INTERACTION!
HOW CAN 

I HAVE 

SOCIAL IMPACT?
It’s a lot of work and costly!
SOCIAL ENTERPRISE
by Ingrid Burkett, Knode
SOCIAL ENTERPRISES ARETWO-SIDED
€€€	

!
commerce
!!!	

!
impact
FORMULATEYOURVALUE PROPOSITION
FOR BOTH SIDES
€€€	

!
commerce
!!!	

!
impact
INTERACTION!
AREYOU SURE? — ASKTHEM!
CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg
CC-BA-SA https://www.flickr.com/photos/rorycellan/
CC-BY https://www.flickr.com/photos/vasile23/
IT’S NOT SMALLTALK
YOU RUN EXPERIMENTS
Build
MeasureLearn
Metrics
Experiments
New assumptions
Eric Ries: „The lean startup“
EXAMPLE
• Value Proposition: 

„Customer: School children from poor families in Germany. 

Problem: They eat too much junk food for lunch. 

Solution:A free educational game for Android phones to teach
healthy eating.“
EXPERIMENT EXAMPLE
• Hypotheses:
1. „80% of the pupils of ‚Rütli Schule‘ in Berlin-Neukölln don’t bring
lunch from home.“	

2. „The majority of these pupils have access to an Android device and
have at least one game installed.“ …	

• Experiment: Go to school and ask the pupils and teachers.
Build
MeasureLearn
Metrics
Experiments
New assumptions
Eric Ries: „The lean startup“
„Majority has access to Android“
Most pupils have no
smartphone or don’t install
android apps
facebook game instead?
FORMULATEYOUR EXPERIMENT
• Hypotheses: …
• Experiment: …
INTERACTION!
THIS WAS JUSTTHE START…
DEVELOP A WHOLE BUSINESS MODEL
THAT WAY
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
WRAP UP
1. You wrote a value proposition for the commerce and impact side of
your social enterprise	

2. You formulated hypotheses and planned your first experiment	

3. Homework: Fill out a Business Model Canvas :-)
ONE MORETHING
bit.ly/suthink
holger@sozialhelden.de

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Workshop: Startup thinking for non profits