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TIPPING POINT, CHAPTER TWO:

THANKS TO VERONICA, Kyoung, EIMAN,
Luisa, Vu, Lin, Fatimah, Chune, Bank,
Ileana and YO
INFECTION            infection /in·fec·tion/ (-fek´shun)


                        invasion and multiplication of microorganisms 
                                      in body tissues




CHRONIC INFECTION                         Pathological state resulting 
                                          from having been infected




 E.g.: Specialists are working on my computer trying to eradicate the
             chronical infection produced by a cibervirus.
LINGER         lin·ger  (lnggr)

                                       To persist

                        To be tardy in acting; procrastinate




LINGERING PROBLEM                       Prolonged issue


   E.g.: Your stress is a result of a lingering problem.
•An explanation based on or in accordance with what
is generally done or believed.

e.g: The conventional explanation for the project
success is the well-chosen engineers .
•Fall suddenly and uncontrollably .
•Rapid decrease in value.

e.g: the company’s annual profit plunged 25% .
CLUSTER (v,n) : to form groups, or the
groups                       themselves
Example: ". . .when the incidence of sexually transmitted
disease is highest, the clusters of black stars on the roads
become thick with cases” (The Tipping Point, p.26).
ANONYMITY : to maintain a low profile in a
society         or             community.


Example: She enjoyed the anonymity of life in a large city.
ALIENATION:      to  get    unfamiliar or
unnaturalized into a society or community.


Example: "The anonymity and alienation of big-city life makes
people hard and unfeeling” (The Tipping Point, p.27).
DIFFUSED:        spread       out     or    dispersed


Example: "When people are in a group. . .responsibility for
acting is diffused". (The Tipping Point, p.28)
Deteriorat
Def: (v) to be come worse
Thesaurus:                  e decline, degenerate;
1 his health deteriorated: worsen,
fail, slump, slip, go downhill, wane, ebb; informal go to
pot. ANTONYMS improve.
2 these materials deteriorate if stored wrongly: decay,
degrade, degenerate, break down, decompose, rot, go
off, spoil, perish; break up, disintegrate, crumble, fall
apart.
Word family: deteriorating (adj.), deterioration (n).
Hollowing out
to make a hole or empty space by removing the inside
part of something.
Definition: If something is scaled back, it means the number
of sth is
decreased.

Synonyms: Decrease, decline, grow down
Antonyms: Increase, rise
Definition: to destroy, destruct, breaking
Antonyms: vitalize, product, create
Equilibrium (n.)
         Definition:
         1.A state of balance, especially
         Between opposing forces or
         Influences.
         2.A calm state of mind and a
         balance of emotions.
         Example: The point at which the
         solid and the liquid are in
         equilibrium is called the
         freezing point.
Culprit (n.)
      Definition:
      1.a person who has done
      sth wrong or against the
         law.
      2.A person or thing
      responsible for causing a
      problem.
      Example: the police quickly
      identified the real culprit.
contagious
O Con-ta-gious (adj)
O a disease that is contagious can be passed from person to person by
  touch or if a feeling, attitude, or action is contagious, other people
  are quickly affected by it and begin to have it or do it.
O diseases spread by contact are contagious and those spread by
  air or water are infectious .



       Chicken pox is a contagious
        diseases which spread by
                touching
decline
O De-cline (n)
O a decrease in the quality, quantity, or importance of
  something.
O Synonyms: decrease.
O Antonyms: rise, increase.


    The decline of the economy
       can be seen clearly.
Have an impact on someone or something (n.)

         Def:    have an influence on someone  or something

                Exp. “Stickiness means that a message makes an impact ”
                                   (Tipping Point, p. 25)
Provocative (adj.)
Def.    acting as a stimulus or sensation

Exp. The word like in the first slogan is more provocative usage 
          than  as in the second one.
      √   1)   “Winston tastes good like a cigarette should” 
       X   2)     Winston tastes good as a cigarette should

                                                                                 (Tipping Point, p. 25)
   Def. – be able to control something

   Example
    ◦ “Our immune systems keep [the bacterium] in check
      easily” (The Tipping Point, p. 23)
   Def. – get rid of

   Example
    ◦ “[The children] defeated HIV, purged it from their
      bodies, and went on to live healthy lives.” (The Tipping
      Point, p. 24)
Plummet: Fall straight down really quickly




“After all, crime didn´t just slowly ebb in New York as conditions 
gradually improved. It plummeted.” (Tipping Point, pp. 7)
Ebb and flow: to decrease and then increase




“It is that the best way to understand the emergence of fashion 
trends, the ebb and flow of crime waves, or, for that matter, the 
transformation of unknown books into bestsellers…” (Tipping 
Point, pp. 7)
Subtle
adjective ( subtler , subtlest )

(esp. of a change or distinction) so delicate or precise as to be difficult
to analyze or describe: his language expresses rich and subtle
meanings.

What they were saying is that there was a subtle increase in the
severity of crack problem in mid 1990s. (The Tipping Point P.17)
Severe/severity
noun

the fact or condition of being severe: sentences should reflect the
severity of the crime | hay fever symptoms vary in severity. she
stared at me with mock severity.

What they were saying is that there was a subtle increase in the
severity of crack problem in mid 1990s. (The Tipping Point P.17)

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