Reboot your destination for success

1. CTRL+ALT+Believe:!
Rebooting Thoughts & Inspiring Action!
In Your Destination
Holly Duckworth, CAE, CMP
@hduckworth

2. 100 Years

6. Believe

10. Fear
#dmai14 @hduckworth

11. #DMAI14
@hduckworth
Doubt

12. #DMAI14
@hduckworth
Lack

13. #DMAI14
@hduckworth
What
Does
It
Take
To
Keep
Your
Organization
Alive?
Faith Courage Abundance

14. Think different about your
board, partners or key
stake holders

15. Thoughts
Beliefs
Actions

16. #DMAI14
@hduckworth
Hit the Believe Key
Examine what are you believing about your
key stakeholders.
Believe

19. What
you
visualize,
you
will
actualize.
What
do
you
see
today?
@hduckworth

20. #DMAI14
@hduckworth
Hit Control Key
Take Control of YOUR attitude and the attitude of
your staff & volunteers they will follow your
attitude

23. !
Let go of controlling vision statements, !
missions, bylaws, policies and procedures.
Hit Control Key

25. Vision/ Mission Should be:!
Short!
Sweet!
Tweetable and to the point!

26. !
Let The Partners & Visitors Co-create The Organization
Hit Control Key

27. #DMAI14
@hduckworth
Hit the ALT Key
Recruit partners for diversity of !
thoughts, beliefs and actions.!
!
Personalize board experience

28. Hit ALT Key

29. #DMAI14
@hduckworth
!
Strategic Visioning !
vs.!
Strategic Planning
Hit the ALT Key

30. Visioning Process

31. What does the highest vision
of this organization look like?

32. What does the organization in this highest form
look like, feel like and sound like?

33. What must this organization become
in order that this vision be realized?

34. What must this organization let go of
in order for this vision to become a reality?

35. What must this organization embrace?

36. Is there anything else to be known at this time?

37. Try Something in BETA
Hit the ALT Key

38. Believe

39. #DMAI14
@hduckworth
Hit the Believe Key
Examine what are you believing about your
destination.
Believe

40. We have no parking
Parking is easy and
available for our tourists

42. Google Glass &
Wearable
Technology
• Instant access to directions,
info
• Photos and video with a wink
or even by thought
• Livestream from the glass

44. #DMAI14
@hduckworth
Hit Control Key
Take Control of the way you look at destination
funding, advocacy, marketing and more.

45. Hearts
in
Beds

46. #DMAI14
@hduckworth
Hit the ALT Key
Co-create new alternate ways of!
being as a destination and way to !
do what you do

50. CHINA
It’s simple:
it’s time to outline an
international engagement strategy.
Source: PCMA July 21, 2014

54. www.toughmudder.com

60. Leave me your card and I’ll send you
slides, handouts and bonus material
Believe

61. CTRL+ALT+Believe:!
Rebooting Thoughts & Inspiring Action!
In Your Destination
Holly Duckworth, CAE, CMP
@hduckworth