2014 Spring Information & Perception Information Hierarchy redesigning Gangnam Underground Map

1. Information Hierarchy
Gangnam Underground Map
Kyung Jin HONG

2. • Main usage
– Subway
– Shopping Mall
– Passage
• No crosswalk on the street
 There should be information for each usage
Gangnam Underground Mall
(강남 지하상가)

3. • Analysis
– Maps
• Present position
• Exit
• Meeting place
• Restroom
• Simple structure
• Passage connected to
buildings
– Signs
• Directions for the exit
• Directions for the platform
Gangnam Underground Mall
(강남 지하상가)

4. Gangnam Underground Mall
(강남 지하상가)
• Problems
– Maps
• Don’t have information related to the subway
– Ex. Platform
– Signs
• Don’t have information related to shopping
– Classification of shopping malls
• Stores are divided into eight sections, four cardinal points
and ABCD, but the map is composed of only two colors

5. Gangnam Underground Mall
(강남 지하상가)
• Solutions
– Add lacking information
• Maps : Subway information
• Signs : Shopping informaion
– Re-classify the stores
• New classification and new colors for better guidance
– Find a new design of the map with all information
or Find a new way to rearrange signs

6. Gangnam Underground Map

8. 1. Subway
a. Subways Line(Direction)
b. Platform
2. Exits
a. Color
b. Landmarks(Direction)
3. Shopping mall
a. Structure(Section)
b. Four cardinal directions
4. Etc
a. Icons
b. Explanation
c. Meeting places
Gangnam Underground Map
(강남역 지하상가 안내도)

9. • Subway related
information
– Platforms
– 신분당선
– Exits
Gangnam Underground Map
(강남역 지하상가 안내도)

10. • Re-classification of the
shopping stores
– Four Sections
• North, South, East, West
– Four Colors
Gangnam Underground Map
(강남역 지하상가 안내도)

11. • Direction of the exits
– Landmarks
– Nearby station and
the color of the line
Gangnam Underground Map
(강남역 지하상가 안내도)

12. • Marked Stores
– Large and eye-catching
– Located at the edge of
sections
 for better guidance
• Color of the icons
Gangnam Underground Map
(강남역 지하상가 안내도)

13. Thank you 