Based on extensive experience, we figured out a number of fundamentals that anyone envolved with real estate marketing should take into account when drafting a marketing plan.

1. FIVE lessons in realestate marketing

2. N°1: Thinkbeforeyou act Define target groups Define USP’s & ESP’s Market research on Alternatives & Pricing Communication plan & marketing tools Media planning & buying Communication Plan Resource allocation Engage a dialogue through social Networking

3. N°2: Turn yourbricksintobrands

4. 3. Visualiseyourideas

5. N°4: Use the web to engage a dialogue

6. N°5: Leverage your location

8. hooox “hooox” Is a derivate from the English term ”hoax”[hoʊks] a hoax presentsinformation as something real but is in fact unreal Our name refers to our background in virtual reality, where nothing is real, although it looks very real The third “o” stresses our capacity in 3D technologies

9. Passion for realestate marketing

10. Services EXCLUSIVE FOCUS on Real Estate communication: Market leader in Belgium Marketshare of 25% within the TOP100 developers International ambitions TYPES OF MISSIONS: TRUST: speed-up “sales on plan” PACKAGE: Transform your projects into investments CONVINCE: local authorities, neighbourhood, PPS, ... REBRANDING: re-market empty assets

11. References