2. Microblogs/Status Updates Multimedia
Tumblr Twitpic
Posterous
Lockerz
Twitter
Google+ Instagram
Twitvideo
Social Media Communities YouTube
Pinterest
Facebook
Digg
Liveblogging And Social
Media Coverage
YouTube
Coveritlive
Live streaming for Chirpstory
interviews/events Hashtag compilations
Spreecast Fan blogs
UStream
3. Create a social media strategy that
includes status updates, photos and
video and tells fans positive and
inspiring stories about your players.
Use the scheduling capabilities of
software to have regular updates
pushed to your feed.
4. Player and Staff Collective
Engagement
Twitter interviews
Facebook Q&As
Full participation in Twitter
campaigns
5. Alumni Engagement
Alumni who tweet/engage on
Facebook the most
Who do they follow? Follow them.
Official school/Department Twitter
feeds/Facebook pages
6. College Community
Involvement
Where do you go for lunch? Where do
you shop? What are you favorite
haunts?
Add them to your Facebook and
Twitter
Tweet to them about game updates,
etc.
7. Privacy and Other Issues
Locked or private accounts does not
equal private.
Keep an eye on player tweets – foul
language, derogatory messages about
other players
Stay away from politics
Common sense, think before you post
8. Issues with Social Media
Apps and Software
So-called “hacking” usually stems
from user error
Change your password often
Stick with brand name applications
Limit the number of apps that have
access to your accounts
9. The View From the Media
Most schools severely underutilize
the power of social media.
Social media and online
publications are here to stay. Deal
with it.