Connect via Hootsuite New York
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Connect via Hootsuite New York
- 2. #CvHNY Connect via Hootsuite NY Jeanette Gibson @jeanetteg VP of Customer 2:00 - 2:50 PM Hootsuite Keynote Experience, Hootsuite Amanda Flood-Farrell @amandafarrell08 2:55 - 3:15 PM Moments to Momentum Director of Retail, Twitter Michelle Lockett @MichelleLockett 3:20 - 3:40 PM Director of Social Marketing, Wiley Empowering Organization through Education 3:40 - 3:55 PM Break Refreshments and demos
- 3. Connect via Hootsuite NY Martha Norrick Director of Citizen/Workforce 3:55 - 4:15 PM Citizen-officer engagement Engagement, NYPD #CvHNY Steve Rubel @steverubel 4:20 - 4:40 PM Constellations & Content Chief Content Strategist, Edelman Rob Begg @rbegg VP of Enterprise Strategy, Hootsuite Dee Anna McPherson (Moderator) @dmcp 4:40 - 5:10 PM Panel of Experts VP of Marketing, Hootsuite Sarah Bailey Dow Jones @sbaileyny Amanda Vandervort Major League Soccer @vandey01 Beatrice Frey UN Women @BeaFrey Ephraim Cohen FleishmanHillard @ephraimcohen
- 5. #CvHNY
- 6. #CvHNY Jeanette Gibson VP of Customer Experience, Hootsuite @jeanetteg
- 7. #CvHNY Hootsuite Momentum 10M+ Users worldwide 1600+ Enterprise Customers 744 out of the Fortune 1000
- 8. #CvHNY Revolutionize communications via social
- 10. #CvHNY Prediction #1: Empowered organizations will win
- 11. Prediction #2: Disruption prevents disruption #CvHNY
- 12. Prediction #3: IT will be your best friend #CvHNY
- 13. #CvHNY Prediction #4: Social will become a unifier for brands
- 14. Adopt new technologies effectively or face competitive obsolescence. #CvHNY A study by MIT Sloan Management Review and Capgemini Consulting
- 15. #CvHNY Hootsuite Social Business Benchmark 2014
- 16. #CvHNY Many of the benefits of social media are also the source of perceived challenges 84% 67% 79% 61% Enhancing relationships Monitor external conversations
- 17. #CvHNY Social data gives a competitive edge 88% Believe social media presence is important to stay competitive 86% Agree analyzing social engagement helps company’s bottom line 40% Of companies are able to capitalize on this social data 61% Challenged to turn social data into actionable insights
- 18. #CvHNY Inter-departmental alignment still a struggle 1 in 3 say social strategy is aligned across departments 72% say the number of departments using social is growing
- 19. #CvHNY Top uses within the organization Communicate directly with customers Communicate with influencers and non-customer stakeholders Listen to conversations about their organization 84% Enhance relationships with existing customer 74% Generate new business 73% Resolve customer questions or complaints Engage with influencers Develop relationships with non-customer stakeholders 81% Help to learn about my company’s reputation 79% Monitor external conversations about our company 84% 74%
- 20. #CvHNY Top reported needs for social media management across departments 81% 80% Analytics Security
- 21. You are the change agents #CvHNY
- 22. #CvHNY Velocity, Volume, Venom. From Glass Jaw, by Eric Dezenhall.
- 23. #CvHNY Marketing IT Sales Customer Service Operations Supply Chain Operations Risk Management Finance
- 24. #CvHNY Alignment Enablement Engagement Socialization Optimization Empowerment Set business goals and objectives Build a solid foundation Prove the business value Messages into meaningful relationships Increase efficacy of campaigns Scale Education
- 25. #CvHNY Better customer service Increase sales Improve marketing efforts
- 26. #CvHNY Hootsuite Ecosystem Connects Your World
- 27. #CvHNY Social Intelligence CRM Customer Service Compliance and Policy Internal Collaboration Marketing & Automation Others Content Discovery and Management Publishing Engagement Hootsuite Dashboard Security Analytics Organization Management 100+ Integration Partners
- 28. #CvHNY Rob Begg VP of Enterprise Strategy, Hootsuite @rbegg
- 29. Brightkit Acquisition Zeetl Acquisition #CvHNY Web Twitter Client Twitter Client For Web & Mobile Multiple Social Networks Social & Analytics Integrations Globalization & Collaboration Social Relationship Platform Hootsuite 2.0 Hootsuite 1.0 Android App iOS App Hootsuite 5.0 Conversations Teams & Organizations Google+ Pages App Directory Security & Performance Twitter Social Ads Facebook Insights LinkedIn Company Pages Facebook Profiles, Pages, and Groups iOS7 App UberVU Acquisition 2008 2009 2010 2011 2012 2013 2014
- 30. Depth across global social networks, Voice integration to deepen social relationships #CvHNY Platform Analytics Engagement Advertising 2015 Hootsuite Focus Areas 99.9% uptime, global scaling, and platform extensibility via APIs Integrate actionable insights into Hootsuite analytics using uberVU’s technology Enable new marketing paradigms through paid social media Campaigns International campaigns for global brands Managed Content Library, tiered workflows, and content Publishing discovery solutions
- 31. #CvHNY Let’s see it in action
- 32. #CvHNY Partner for Success Customer Service Customer Success Education
- 33. #CvHNY Hootsuite Global Agency Partner Program Tailored Workshops Industry-leading Technology Exclusive Community
- 34. You are the change agents #CvHNY
- 35. #CvHNY Reach, Relationships, Results.
- 36. #CvHNY Up Next: Empowering Organization through Education with Wiley
- 37. #CvHNY Social Media Education with Wiley
- 38. #CvHNY Michelle Lockett Director of Social Marketing, Wiley @MichelleLockett
- 39. #CvHNY Matching Mindsets, Skill sets and Toolsets
- 40. #CvHNY The 207-pound gorilla in the room Wiley has a 207-year history of excellence in publishing. How can social help us transform into a global provider of knowledge and knowledge-enabled solutions?
- 41. #CvHNY Will the social media person please stand up?
- 42. #CvHNY What does social mean to you? #social 1Million Followers
- 43. #CvHNY • Publish leaders in the field • Internal collaboration • Active social users • Digital future We had the mindset
- 44. #CvHNY We built up our toolset • Social media management • Social listening • Social monitoring • Social analytics
- 45. #CvHNY A winning formula? EAGER COLLEAGUES + TOOLS = SOCIAL SUCCESS
- 46. #CvHNY Wrong
- 47. #CvHNY We needed to enhance our skills
- 48. Adapted existing content to meet Wiley’s needs + custom lessons • Tier 1: Hootsuite University • Tier 2: ASME • Tier 3: Custom Content #CvHNY Custom education
- 49. #CvHNY Scaling beyond marketing Creating modern marketers • Marketing • Sales • Editorial • Product • Customer Service
- 50. Empowering ALL colleagues to be modern marketers #CvHNY Mindset Skill Set Toolset
- 51. #CvHNY Thank You! Michelle Lockett @MichelleLockett More Info: linkedin.com/in/michellepaolillolockett
- 52. #CvHNY Up Next: How the NYPD is turning the needle on citizen-officer engagement
- 53. #CvHNY Social at the NYPD
- 54. #CvHNY Agenda • NYPD on Social • Training • Lessons Learned • What’s Next in Social at the NYPD
- 55. #CvHNY Welcome to New York!
- 56. #CvHNY NYPD on Social
- 57. #CvHNY Precinct Social Initiative
- 58. #CvHNY Training Full day: • What is this Twitter thing anyway?? • Brass Tacks • Do’s and Don’ts • Legal
- 59. #CvHNY Training OR ??
- 60. #CvHNY Lessons Learned ü There’s a reason most brands only have one or two channels! ü People do better when they understand the “why”. ü Training can’t stop.
- 61. #CvHNY What’s Next • Facebook! • Targeted social campaigns. • Better social listening.
- 63. #CvHNY Up Next: Constellations & Content: A Conversation with Steve Rubel, Edelman
- 64. #CvHNY Constellations & Content A conversation with Steve Rubel Rob Begg VP of Enterprise Strategy Hootsuite @rbegg Steve Rubel Chief Content Strategist Edelman @steverubel
- 65. #CvHNY Up Next: Panel of Experts
- 66. #CvHNY Panel of Experts Dee Anna McPherson (Moderator), VP of Marketing Hootsuite @dcmp Amanda Vandervort, Director of Social Media Major League Soccer @vandey01 Ephraim Cohen, SVP, & Senior Partner for Social & Digital FleishmanHillard @ephraimcohen Sarah Bailey, Social Media Marketing Manager Dow Jones @sbaileyny Beatrice Frey, Social Media Manager UN Women @BeaFrey
- 67. #CvHNY @jeanetteg @rbegg #CvHNY @MichelleLockett @amandafarrell08 @sbaileyny @ephraimcohen @steverubel @BeaFrey @vandey01 @dcmp