Harnessing Digital Transformation to Create Business Growth—Hootsuite CMO Penny Wilson at #TractionConf

•

0 j'aime•1,400 vues

Penny Wilson, Hootsuite's CMO, talks digital transformation for growth at #TractionConf—the alignment of business to customers at every touchpoint in their digital journey. Connect with @hootpenny on Twitter, and follow along with hashtag #TractionConf. http://hootsuite.com | http://tractionconf.io

Technologie

Digital
Transformation
The alignment of business to customers at every
touchpoint in their digital journey
@HootPenny

We’re in an era of
unimagined disruption

This represents
not just a shift in technology
but also a fundamental
cultural shift

The Social Customer Journey
EngagementAwareness AcquisitionEvaluation Advocacy
digital
physical

Leads
Personas
Prospects
Consumers
Target Audiences
Customer Segments
Humans

Social
Customer Centered
Authentic
Listen & Learn
Engage

Digital Transformation 2020
What’s next?
@HootPenny #SocialScale

Recommandé

Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite

Hootsuite - Digital Transformation: The Role of Social in the EnterpriseCheong Hui Ling

The future of Technology in CommunicationMiriam Hernandez

The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis

Top 10 Digital Transformation Trends for 2017Daniel Newman

Social Media Tools for Business Buyer's GuideNeal Schaffer

Analyzing your market: How Big Data plus Social Equals Better Engagementcadmef

Social Customer CareElga Yulwardian

Recommandé

Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite

Hootsuite - Digital Transformation: The Role of Social in the EnterpriseCheong Hui Ling

The future of Technology in CommunicationMiriam Hernandez

The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis

Top 10 Digital Transformation Trends for 2017Daniel Newman

Social Media Tools for Business Buyer's GuideNeal Schaffer

Analyzing your market: How Big Data plus Social Equals Better Engagementcadmef

Social Customer CareElga Yulwardian

Business is Socialcadmef

10 Brian Solis Quotes by PrezlyBrian Solis

Decisions. Better Integrated Destination Marketing. Bob Hoot

Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu

Future of Content | Seattle Interactive 2019Seattle Interactive Conference

Community Manager Insights for 2013Get Satisfaction

7 Emerging Trends in Social MediaEdward Erasmus

2013 Social Media TrendsZena Weist

The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis

Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu

Digital Communication Trends 2017 Alejandro Bejarano Jimenez

Top Trends to follow for Influencer Marketing in 2021Spreadd

Marketing fact vs Marketing fantasyHubSpot

8 Digital Marketing Trends in 2019Lauren Kinghorn

Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew

Social Media Trends 2020Marilyn Zayfert

Digital Marketing Trends 2015Dave Chaffey

Digital marketing essentials for 2021Ioana Barbu

Community as the New MarketingMeghan Murphy

The Gadget Flow at Open Coffee AthensOpen Coffee Greece

STC 2015 Summit Leadership Program Viqui Dill

Hootsuite's Manifesto: Building a Social RevolutionHootsuite

Contenu connexe

Tendances

Business is Socialcadmef

10 Brian Solis Quotes by PrezlyBrian Solis

Decisions. Better Integrated Destination Marketing. Bob Hoot

Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu

Future of Content | Seattle Interactive 2019Seattle Interactive Conference

Community Manager Insights for 2013Get Satisfaction

7 Emerging Trends in Social MediaEdward Erasmus

2013 Social Media TrendsZena Weist

The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis

Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu

Digital Communication Trends 2017 Alejandro Bejarano Jimenez

Top Trends to follow for Influencer Marketing in 2021Spreadd

Marketing fact vs Marketing fantasyHubSpot

8 Digital Marketing Trends in 2019Lauren Kinghorn

Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew

Social Media Trends 2020Marilyn Zayfert

Digital Marketing Trends 2015Dave Chaffey

Digital marketing essentials for 2021Ioana Barbu

Community as the New MarketingMeghan Murphy

The Gadget Flow at Open Coffee AthensOpen Coffee Greece

Tendances (20)

Business is Social

10 Brian Solis Quotes by Prezly

Decisions. Better Integrated Destination Marketing.

Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...

Future of Content | Seattle Interactive 2019

Community Manager Insights for 2013

7 Emerging Trends in Social Media

2013 Social Media Trends

The Rise of Digital Darwinism and the Fall of Business As Usual by Brian Solis

Digital marketing trends: Top consumer trends and new Brand Engagement Rules

Digital Communication Trends 2017

Top Trends to follow for Influencer Marketing in 2021

Marketing fact vs Marketing fantasy

8 Digital Marketing Trends in 2019

Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...

Social Media Trends 2020

Digital Marketing Trends 2015

Digital marketing essentials for 2021

Community as the New Marketing

The Gadget Flow at Open Coffee Athens

En vedette

STC 2015 Summit Leadership Program Viqui Dill

Hootsuite's Manifesto: Building a Social RevolutionHootsuite

LinkedIn’s Culture of TransformationPat Wadors

How effective is the combination of your mainshockwaves94

Итоговая работа проекта Цикли в нашей жизни galina_pr

Agile for-dummiesShiraz316

Preservativodopamina mexico

Creel Product Overview; Digital Commerce Starts With CreelGame-Consultant.com

10 favorite development images of 2013Devex

Y11003 (CHINESE PROFICIENCY TEST YCT 2)Agnes Yodo

加昌校園自然學習步道導覽圖bouzone

Resume_SusantaSusanta Dutta Banik

Information Architecture class11 03 27Marti Gukeisen

Teaching big dataRim Moussa

Онлайн портал по хранению и обмену e-сертификатамиE-COM UA

Dia mundi.. (2)Deusirene Magalhaes de Araujo

Hamilton Bradshaw Careers GuideJamesCaan

Selva12ca12

Annual Review of Football Finance 2013Deloitte UK

En vedette (19)

STC 2015 Summit Leadership Program

Hootsuite's Manifesto: Building a Social Revolution

LinkedIn’s Culture of Transformation

How effective is the combination of your main

Итоговая работа проекта Цикли в нашей жизни

Agile for-dummies

Preservativo

Creel Product Overview; Digital Commerce Starts With Creel

10 favorite development images of 2013

Y11003 (CHINESE PROFICIENCY TEST YCT 2)

加昌校園自然學習步道導覽圖

Resume_Susanta

Information Architecture class11 03 27

Teaching big data

Онлайн портал по хранению и обмену e-сертификатами

Dia mundi.. (2)

Hamilton Bradshaw Careers Guide

Selva

Annual Review of Football Finance 2013

Plus de Hootsuite

The Social CEO: Empowering a Human BusinessHootsuite

Digital et Social Media - Quelles tendances & enjeux pour 2018Hootsuite

Hootsuite Ambassador Yearbook 2017Hootsuite

Social CRM : Intégrez les réseaux sociaux à votre stratégie CRMHootsuite

Social Selling: Comment des opportunités commerciales au travers des médias s...Hootsuite

Baromètre des Médias Sociaux 2017 (Webinar Hootsuite)Hootsuite

The Digital Champion Breakfast: How to Prove Social ROIHootsuite

Digital Transformation: The Role of Social in the EnterpriseHootsuite

[Infographic] How social media can help you build #BrandLoveHootsuite

Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 Hootsuite

Webinar: How to a Build A Social Media PlanHootsuite

A 5-Step Guide to Social Media for the Entertainment IndustryHootsuite

The Next 3 Billion People on SocialHootsuite

The Troll Who Stole ChristmasHootsuite

Instagram Strategy Guide with HootsuiteHootsuite

Spectrum Health System Case StudyHootsuite

The Hootsuite Employer Brand PlaybookHootsuite

Best Practices on Instagram and Hootsuite Hootsuite

10 Productivity Tips From Hootsuite & EvernoteHootsuite

A Global Recruiting Report for Executives (Template)Hootsuite

Plus de Hootsuite (20)

The Social CEO: Empowering a Human Business

Digital et Social Media - Quelles tendances & enjeux pour 2018

Hootsuite Ambassador Yearbook 2017

Social CRM : Intégrez les réseaux sociaux à votre stratégie CRM

Social Selling: Comment des opportunités commerciales au travers des médias s...

Baromètre des Médias Sociaux 2017 (Webinar Hootsuite)

The Digital Champion Breakfast: How to Prove Social ROI

Digital Transformation: The Role of Social in the Enterprise

[Infographic] How social media can help you build #BrandLove

Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016

Webinar: How to a Build A Social Media Plan

A 5-Step Guide to Social Media for the Entertainment Industry

The Next 3 Billion People on Social

The Troll Who Stole Christmas

Instagram Strategy Guide with Hootsuite

Spectrum Health System Case Study

The Hootsuite Employer Brand Playbook

Best Practices on Instagram and Hootsuite

10 Productivity Tips From Hootsuite & Evernote

A Global Recruiting Report for Executives (Template)

Dernier

[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745

The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo

Developing An App To Navigate The Roads of BrazilV3cube

2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong

Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2

Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK

GenCyber Cyber Security Day PresentationMichael W. Hawkins

Slack Application Development 101 Slidespraypatel2

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays

WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal

Partners Life - Insurer Innovation Award 2024The Digital Insurer

Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies

Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

Boost PC performance: How more available memory can improve productivityPrincipled Technologies

Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700

Presentation on how to chat with PDF using ChatGPT code interpreternaman860154

Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge

08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls

Dernier (20)

[2024]Digital Global Overview Report 2024 Meltwater.pdf

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Developing An App To Navigate The Roads of Brazil

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Exploring the Future Potential of AI-Enabled Smartphone Processors

Unblocking The Main Thread Solving ANRs and Frozen Frames

GenCyber Cyber Security Day Presentation

Slack Application Development 101 Slides

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service

Partners Life - Insurer Innovation Award 2024

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Data Cloud, More than a CDP by Matt Robison

Boost PC performance: How more available memory can improve productivity

Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...

Presentation on how to chat with PDF using ChatGPT code interpreter

Driving Behavioral Change for Information Management through Data-Driven Gree...

08448380779 Call Girls In Friends Colony Women Seeking Men

Harnessing Digital Transformation to Create Business Growth—Hootsuite CMO Penny Wilson at #TractionConf

2. Digital Transformation The alignment of business to customers at every touchpoint in their digital journey @HootPenny

3. We’re in an era of unimagined disruption

4. Mobile 2015 2005

5. Social

6. Real-time

7. This represents not just a shift in technology but also a fundamental cultural shift

8. You Know This

9. The Social Customer Journey EngagementAwareness AcquisitionEvaluation Advocacy digital physical

10. Leads Personas Prospects Consumers Target Audiences Customer Segments Humans

11. Listen & Learn

12. Engage

13. @accorhotels

14. Social Customer Centered Authentic Listen & Learn Engage

15. Digital Transformation 2020 What’s next? @HootPenny #SocialScale

16. Thank You @HootPenny