This video features Hootsuite product, Campaigns. Hootsuite Campaigns is your one-stop platform to run sweepstakes, contests and drive signups. It will help you to generate leads, increase engagement and build your brand. View the webinar here- http://ow.ly/Vsupx Learn more here - http://ow.ly/TU75q Case studies here - https://hootsuite.com/en-sg/products/campaigns ____________________________________________________________________ Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro Social Networks Account: Twitter - @HootsuiteAPAC Instagram - @Hootsuite Facebook Page - http://owl.li/V5ypK

1. Hootsuite Campaigns
Building your brand using Hootsuite
Social Media Coach
@HootsuiteAPAC
Ella Badis

2. Tweet your questions with #HootsuiteCampaigns
Follow me: @Hoot_EllaBadis
Follow us: @HootsuiteAPAC
Tweet your questions with #HootsuitePro
Ella Badis
Social Media Coach
Speaker Bio

3. What are Hootsuite Campaigns?
Why Hootsuite Campaigns?
Creating your first Hootsuite Campaign
Q&A
Learning Objectives
Tweet your questions with #HootsuiteCampaigns

4. Learning Objective #1:
What are social media campaigns?

5. → Your one-stop platform to run contests,
sweepstakes and signups
● Available for Free & Pro Hootsuite
users
● Create a campaign in minutes with
pre-made templates
● Web and mobile optimized
Hootsuite Campaigns
Tweet your questions with #HootsuiteCampaigns

6. Annual
Types of Campaigns
Ongoing
Tweet your questions with #HootsuiteCampaigns

7. 8 Campaign types to choose from
Tweet your questions with #HootsuiteCampaigns

8. Choose the Right Campaign for your Goals
Product Type Email
Acquisition
Participant
Demographics
and / or Insights
Collect
User-Generated
Content
Social Following
Sweepstakes
Signup
Photo Contest **
Video Contest **
Instagram Gallery
Instagram Contest
Twitter Feed
Twitter Contest

9. Microsite
Great option for any campaign where it would be desirable for it to have
its own landing page or solo site.
Facebook App
Want to increase Facebook engagement? Run your campaign as a
Facebook app.
Mobile
All Hootsuite Campaigns templates are designed to be mobile responsive.
How can you launch campaigns?

10. How it works

11. Launch a campaign in less than 2 minutes
Tweet your questions with #HootsuiteCampaigns

12. Launch a campaign in less than 2 minutes
Tweet your questions with #HootsuiteCampaigns

13. Launch a campaign in less than 2 minutes
Tweet your questions with #HootsuiteCampaigns

14. Launch a campaign in less than 2 minutes
Tweet your questions with #HootsuiteCampaigns

15. Video: How to use Hootsuite Campaigns

16. Learning Objective #2:
Why campaigns?

17. Social media campaigns have
proven themselves to be up to 60
percent more effective than
traditional advertising campaigns
- McKinsey & Company
Tweet your questions with #HootsuiteCampaigns

18. Generate leads, engage customers, and
market your brand
Lead Generation
Fan Engagement
Visual Marketing
(User Generated Content)
Tweet your questions with #HootsuiteCampaigns

19. What Can You Accomplish Using Social Campaigns?
Connect campaigns to social and business goals
Tweet your questions with #HootsuiteCampaigns

20. Learning Objective #3:
Creating a Hootsuite Campaigns

21. • Establish your campaign goal before launching
• What kind of campaign are you running: annual or ongoing?
• Choose a campaign where your audience is
• Use an easy-to-remember hashtag
Recap
Tweet your questions with #HootsuiteCampaigns

22. Follow me: @Hoot_EllaBadis
Follow us: @HootsuiteAPAC
Tweet your questions with #HootsuiteCampaigns
Ella Badis
Social Media Coach
Q&A
Headshot
Tweet your questions with #HootsuiteCampaigns

23. Thank you!
@Hoot_EllaBadis
Join the conversation using #HootsuiteCampaigns