SCMD 120: Introduction to Social Media Across An Organization. Enroll at learn.hootsuite.com. In this course, students will learn the fundamentals of social media and how your business can leverage multiple social networks and their millions of users. Discover what social media is, who’s using it, and why it’s important for your organization. Enroll in HootSuite University today and gain access to this fundamental courseware, along with a growing library of social media content for ongoing education.

1. SCMD 120: Introduction to
Social Media Across an Organization
Course Syllabus
In this course, students will learn the fundamentals of social media and how businesses can leverage multiple
social networks and their millions of users
Discover what social media is, who’s using it, and why it’s important for your organization. Students also explore
how teams and departments are using social media to accomplish company goals, whether it’s marketing, sales,
or customer service!
Learn through engaging video modules, useful worksheets, and online tests. The first in a two-part series, this
course is comprised of two lessons totaling nine videos.
1. Introduction to Social Media 2. How Social Media Can Be
for Business Used for Business
In this lesson, students get a taste of what it’s like to In this lesson, students explore how different
incorporate social media into their business. They’ll departments within an organization are utilizing
learn what makes up social media, how people are social media to reach their customers, increase
using it, and how it’s growing organizations of all sales, showcase company culture, and more!
sizes and industries.
What You Will Learn:
What You Will Learn: • Target and Engage Your Marketing
• Introduction • Boost Your Customer Service
• What is Social Media? • Widen Your Sales Funnel
• How Are Customers Using Social Media? • Get Valuable Product Feedback
• How Are Businesses Using Social Media? • Finding the Right People