Presentation at O'Reilly Where 2.0 Conference, April 20th 2011, Santa Clara, California

1. Geobased AR
Content Management
In The Cloud
Marc René Gardeya
Founder and CEO, HOPPALA

2. Yelp Monocle
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

3. Content
Content
Content
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

4. Content Management
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

5. 4 Cases
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

6. Hoppala Goes Easter 3D
Happy easter!
again!
Looking forward to see you
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

7. Woombamania 3D
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

8. Virtual Public Art Project 3D
„Key element of our application is that the
objects are site-specific. This is different than
most other digital media that can be easily
transfered and shared. This requires the users
presence and interaction with the site itself.“
Chris Manzione, Artist
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

9. Berlin Wall 3D
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

10. Development
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

11. Camera View
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

12. Camera View
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

13. Native Development
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

14. Native Development
+
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

15. Browser Apps
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

16. Server side
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

17. Browser Architecture
HTTP Request
webservice
HTTP Response
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

18. Browser Architecture
HTTP Request
webservice
HTTP Response
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

19. Browser Protocols
ARML
Argon / Kharma
W3C POI Working Group Augmented Environments
led by Christine Perey Laboratory, Georgia Tech
led by Dr. Blair MacIntyre
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

20. Augment
{
"id":"52265",
"title":"My first augment",
"line2":"Hoppala",
"line3":"",
"line4":"",
"attribution":"",
"lat":37803104,"lon":-122432026,"alt":0,
"imageURL":null,
"dimension":3,
"object":{"baseURL":"http://my.com/","full":"model.l3d","size":20},
"transform":{"angle":0,"rel":false,"scale":100},
"actions":[{"label":"Call","uri":"tel:+12345678"}]
}
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

21. Augment
<poi id="52265" interactionfeedback="none">
<name>My first augment</name>
<description><![CDATA[Hoppala]]></description>
<l>37.803104,-122.432026,0.0</l>
<o>1.57,0.0,0.00</o>
<translation>0,0,-2000</translation>
<thumbnail></thumbnail>
<mime-type>model/obj</mime-type>
<mainresource>http://my.com/model.zip</mainresource>
<s>1000</s>
<phone>+12345678</phone>
</poi>
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

22. Augment
<Placemark id="52265">
<ar:provider>hoppala</ar:provider>
<name>My first augment</name>
<description>Hoppala</description>
<Point>
<coordinates>-122.432026,37.803104,0</coordinates>
</Point>
<wikitude:info>
<wikitude:thumbnail></wikitude:thumbnail>
<wikitude:phone>+12345678</wikitude:phone>
</wikitude:info>
</Placemark>
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

23. Title & Description
"title":"My first augment",
"line2":"Hoppala",
"line3":"",
"line4":"",
<name>My first augment</name>
<description><![CDATA[Hoppala]]></description>
<name> My first augment </name>
<description>Hoppala</description>
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

24. Location
"lat":37803104,
"lon":-122432026,
"alt":0,
<l>37.803104,-122.432026,0.0</l>
<translation>0,0,-2000</translation>
<Point>
<coordinates>-122.432026,37.803104,0</coordinates>
</Point>
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

25. Interaction
"actions":[{
"label":"Call",
"uri":"tel:+12345678"
}]
<phone>+12345678</phone>
<wikitude:phone>+12345678</wikitude:phone>
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

26. Asset
"dimension":3,
"object":{
"baseURL":"http://my.com
/","full":"model.l3d","size":20},
"transform":{"angle":0,"rel":false,"scale":100},
<mime-type>model/obj</mime-type>
<mainresource>http://my.com/model.zip</mainresource>
<o>1.57,0.0,0.00</o>
<s>1000</s>
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

27. Content Management
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

28. Hoppala Augmentation
HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

29. Thank You!
Marc René Gardeya
Founder and CEO, HOPPALA
www.hoppala-agency.com