Social Media Measurement

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Social Media Measurement -------------------------------------------------------------- Anne Katherine Horley October 20, 2008 Advanced Public Relations Writing

Since October 2007 the market has receded 40%

“ ENGAGEMENT” METRICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Main References Katie Paine’s blog: KDPaine’s PR Measurement Blog kdpaine.blogs.com Kaye Sweeter’s blog: So this is mass communication? www.kayesweetser.com

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Social Media Measurement

1. Social Media Measurement -------------------------------------------------------------- Anne Katherine Horley October 20, 2008 Advanced Public Relations Writing

2. Since October 2007 the market has receded 40%

4. DISCOVERING YOUR AUDIENCE

5. How can social media be measured?

7. READING CONTENT

8. CONTRIBUTING CONTENT

10. SUBSCRIBING TO A RSS

11.

12.

13. Main References Katie Paine’s blog: KDPaine’s PR Measurement Blog kdpaine.blogs.com Kaye Sweeter’s blog: So this is mass communication? www.kayesweetser.com