Learn the secrets to amplifying your hotel or restaurant web site so that it can be easily found by search engines like Google, Bing, and Yahoo.

1. Amplify Your Website
The Ten Minute Guide to Getting Found on the Internet for
Restaurants and Hotels

2. Remember that adage about the fallen tree in
the woods?

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4. If no one can find your website, does it
even exist? If your goal is to get more
customers from your website, the
answer is no. Your website might as
well not exist if no one can find it.

5. Want to get found?
Use keywords.

6. There are numerous factors that go into deciding
which pages make it to the top of Google...
...keywords are the only factor you have full control over.

7. keyword [ˈkiːˌwɜːd]: Any
significant word or phrase,
especially a word used to
describe the contents of a
document

8. Google sends bots around the web to categorize the
content of the Internet. The bots use keywords to
determine what your website is about so that when
someone searches on Google, the search engine is able
to instantly know which pages on the Internet are about
a particular topic.

9. It is your job to consider which
keywords best describe what your site
is about.

10. For most restaurants and hotels the
keywords you're trying to rank for should
be something like this...
What you are + where you're located
French food Boston
SoHo Italian restaurant
Park Slope bed and breakfast
Banquet hall southern Vermont

11. Your potential customers
above yourself

12. Most websites are
narcissistic. They
only want to reflect
back on themselves
by making their
keywords about
their name.
Chances are, that's
not what a
customer will
search for on
Google.

13. Choose Your Keywords With
Your Sales Funnel in Mind

14. People searching for keyword terms on Google with your restaurant or hotel
name in the keyword already know about your business. They are already in
the sales funnel because they've heard about you and were interested
enough to search for you or perhaps they are even returning customers.
Blake's Restaurant
Blake's Restaurant Menu
Blake's Restaurant Hours

15. Restaurants in Manhattan
Lower Eastside steakhouses
Romantic restaurant New York City
To get new customers you need to feed the top of the funnel with keywords
that will attract people who have never heard of your restaurant or hotel
before.

16. I have my keywords in mind.
Now what?

17. Use your chosen keywords
on your site. Each page on
your site should be
optimized for a particular
keyword or keyphrase.

18. Use Keywords in Your Title
Use keywords in your headers
Use keywords in your
alt img tags for all
your website images.
Use keywords in your text (but not too
much, that's called keyword stuffing)

19. Places to use your keyword or phrase:
-In Your Title
-In Your Header (H1, H2 tags)
-In Your URL (www.keyword.com)
-In your alt img tags (that's the text that appears when
you hover over an image on a website)
-In the text of the page

20. Remember though, Google is smart!

21. Stop right there if you
think you can trick Google
Chances are, you can't and you
will get your site de-indexed if:

You stuff your site unnaturally
with keywords

You hide keywords with text that
blends in with the background

You create pages just for the
search engines that you don't
intend your website visitors to
see

22. Play nice with
Google and
Google will play
nice with you. It's
that simple.

23. Follow these rules and soon enough
your website will be amplified. Being
findable on Google means your
website will be able to reach more
potential customers.

24. Slide Credits
Slide 2- http://www.flickr.com/photos/markhillary
Slide 6- http://www.flickr.com/photos/scobleizer
Slide 8- http://www.flickr.com/photos/avoiretc
Slide 9- http://www.flickr.com/photos/jakecaptive
Slide 12-http://www.flickr.com/photos/78428166@N00
Slide 20- http://www.flickr.com/photos/greenflames09
Slide 21- http://www.flickr.com/photos/peterkaminski
Slide 22- http://www.flickr.com/photos/scarlatti2004_images
Slide 23- http://www.flickr.com/photos/katielips
All pictures used under Creative Commons Attribution License