With an aging baby boomer population, there are many travelers who are in their golden years. Senior citizens are actually considered one of the fastest-growing segments in today’s tourism market.

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Make Your Hotel Senior-Citizen Friendly
With an aging baby boomer population, there are many travelers who are in
their golden years. Senior citizens are actually considered one of the fastest-
growing segments in today’s tourism market.
As more boomers retire, they are not looking to stay put and just read the
newspaper every morning. Many boomers still have some wanderlust left in
them and great health to carry them the distance, so they want to spend their
free time traveling to the places they have always wanted to see.
Whether traveling to visit family or going on a trip across the world, seniors
prefer to stay in hotels. According to industry research, “About 68% of
grandparents would rather stay in a hotel than with their
grandchildren”. Those seniors who choose to travel expect to be comfortable
along the way, too. While many boomers are financially stable, they want to
give their business to hotels that offer special amenities and cater to their
unique wants and needs. They care less about the savings offered and more
about the comfort of the property.

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Your hotel should make the following amendments for senior travelers:
Healthy menus: Offer plenty of options in your menus that consist of healthy
food or food for dietary needs coupled with good surroundings.
Disabled friendly amenities: Arrange accessible entrances for handicaps and
offer wheelchair facilities. (READ: Make Your Property a Disabled Friendly
Hotel)
Exceptional room service: Provide senior citizens with personalized room
services according to their requirements. You can also offer medical services
for their safety.
Bedding and furniture: Provide rooms with high quality mattresses and
bedding. The furniture should be minimal and room should be spacious to
move around.
Noise-free surroundings: Seniors are quite sensitive to loud noise so make
sure you offer them room in a peaceful alley, away from the noises of the
restaurant or children’s playground. Hotel room telephones can also be
equipped with amplifying options.
Avoid long queues: Make sure you ease out the check-in and check-out
process and let the older guests know who they should contact in case they
encounter any problem. Don’t bombard them with unnecessary forms.
Medical emergencies: Make sure your hotel is well-equipped with medical
provisions in case of any emergencies.
If your hotel offers high-quality amenities and great customer service, then you
are sure to draw business from seniors. The willingness of staff to help and
cater to seniors will help the hotel be seen in a positive light, and boomers may
even become loyal to the brand. The human resources in hotels should be well
trained to attend to seniors.
Remember, hospitality leaders must keep in mind that the largest generation
of older travelers is increasing and they are the biggest element in the

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economic success of any enterprise. So keep in mind their requirements and
build your hotel to suit the requirements of older generation.
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