English presentation sheet of GreenEXPO 2009 held in Yokohama, Japan. It is a big event targeting LOHAS and conscious consumers in Japan.

1. The Concept & Fact Sheet

2. GreenEXPO Fact Sheet
• Date: July 4 (Sat) & 5 (Sun), 2009
• Time: 10:00 – 18:00 (7/5 -17:00)
• Installation date: July 3 (Fri)
• Place: Pacifico Yokohama (Yokohama City) Hall B&C, Annex Hall, Garden
• Expected attendance: 30,000 (mainly green conscious/LOHAS consumers)
• Expected Exhibitors: 300 companies and groups (500 booth unit max.)
• Admission Fee: 1,000 yen (including BIO coupon(*1))
• Official Web Site: http://greenexpo.jp/
• Organizer: The GreenEXPO committee (LOHAS Business Alliance(LBA) / Organic Association
(EUOFA) / Organic Cotton Association (JOCA), Carbon Offset Association (COA), Sustena)
• Supporters: Ministry of Environment / MITI / MILIT / MHLW / Ministry of Agriculture, Forestry and Fisheries /
Ministry of Education, Culture, Sports, Science and Technology / Yokohama City / JETRO / Nippon Keidanren /
SMRJ / Foreign Embassies / LOHAS Forum (USA) etc.
• Media Supporters: JFN (Japan FM Network) / Tokyo FM / Fuji TV / Mainichi News Papers / Magazines
(greenstyle, ever blue, Sotokoto, ecocolo, etc.)
(*1) BIO: a coupon system used for sampling and tasting at Green EXPO
(c)2009 GreenEXPO All Rights Reserved
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3. GreenEXPO Concept
1. Representing the lifestyles of “low carbon society”
2. Familiarizing and educating organic products
3. Familiarizing and educating green products, ecology, and
environmental issues
Organic
Conscious
Lifestyle
Health and
Green & Eco
Wellness
(c)2009 GreenEXPO All Rights Reserved
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4. 5 Essenscial Points
• POINT 1: Succeeding from the “Organic Festa 2004 - 2008”
– Promising 20,000 + audiences from the previous organic events
• POINT 2: Cooperation of organizations
– Influencial groups (LBA, EUROFA, JOCA, COA) in LOHAS and organic businesses in Japan work together
• POINT 3: 80+ Volunteer network supporters
– More than 80 volunteers (mainly conscious consumers) support the GreenEXPO operation and PR
• POINT 4:Cross media and buzz marketing
– GreenEXPO committee produces a radio program of Tokyo FM 6 month from April
– Green Bloggers will feature GreenEXPO as “citizen press”
• POINT 5: Marketing Data Gathering
– Data Mining of green and conscious consumers from survey at the web registration. The result will be shared
by GreenEXPO exhibitors for their marketing and product development
(c)2009 GreenEXPO All Rights Reserved
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5. About Pacifico YOKOHAMA
http://www.pacifico.co.jp/english/index.html
PACIFICO Yokohama
- Pacific Convention Plaza Yokohama -
1-1-1,Minato Mirai, Nishi-ku, Yokohama, Japan
General information TEL.81-45-221-2155
GreenEXPO GreenEXPO Welcome
Symposium Exhibits Reception
Outdoor Area
Exhibits
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6. Exhibit Space and Fee
B
A C Mini booth unit
4 booth units or more 1 to 3 booth units
(one unit only. limited by area)
Associated
Organization
Members Non-members
A. 4 booth units or more Unit
Unit
B. 1 to 3 booth units Unit
Unit
C. Mini booth unit Unit
Unit
6 (c)2009 GreenEXPO All Rights Reserved