Learn how to write and publish a book on Amazon Kindle with award winning/best-selling author Richard McMunn. Rchard has written and published over 150 books since his career as a firefighter with Kent Fire and Rescue Service.

1. HOW TO PUBLISH YOUR
BOOK ON AMAZON KINDLE
Richard McMunn – UK best-
selling published author
www.Publish-On-Kindle.co.uk

2. About me…
- 4 years in the Royal Navy
- 17 years in the Fire Service
- HSBC Award winning entrepreneur
- Government Business Link Advisor
- Best selling published author of over 150 books
- Just 3 GCSEs!

3. I recommend that you DO NOT get
a standard book publishing deal
• You will get frustrated
• You will get 10-15% net profits
• You will lose control
• You will have to update the book
Instead, publish your book on Amazon Kindle…
you can sell lots of books if you do it right!
Take a look at my own website
for the proof:
www.How2Become.com

4. The benefits of Publishing on
Amazon Kindle
• you will get respect
• you will receive credibility
• you can become an ‘expert’ in your
field
• you will get freedom
• you can become very successful

5. LET‟S TAKE A LOOK AT
AMAZON
www.Publish-On-Kindle.co.uk

6. The are 81,000,000
visitors a month on
Amazon!!!
These are your
FREE customers

7. Amazon Facts…
1. It started in 1995 by Jeff Bezos
2. He wanted a name beginning with
the letter „A‟. It was first called
Abracadabra!
3. He settled on „Amazon‟ as it is the
biggest river in the World.
4. He started as an online book
retailer, but soon expanded.

8. Amazon Facts…
5. A „bricks and mortar‟ bookstore could sell
approx. 200,000 books, but online the number is
limitless.
6. The Amazon logo represents customer
satisfaction.
7. Jeff Bezos wanted to sell every product from
the Alphabet.
8. Amazon „influences‟ how we shop and read!

9. Amazon Facts…
9. Amazon.com is the World‟s 9th most visited website!
10. Amazon now sells more e-books than printed books.
11. Amazon makes good use of the „loss leader‟ marketing
strategy.
12. You HAVE to be selling your BOOK on Amazon…
13. Amazon dominates the online retail market – this will
continue.

10. What is a Loss leader…
“A loss leader, or simply a
leader, is a product sold at a
low price (at cost or below
cost) to stimulate other
profitable sales.”

11. Does Amazon ever
email you, offering you
promotions?
This is called UPSELLING and
they do it very effectively!

12. Amazon will Upsell your book…

13. The Amazon Sales page is crucial to
your books success…
Customer reviews +
LIKE button
Upselling – frequently bought
together
Upselling – customers who bought this…

14. The Amazon Upsell process…
Your book needs to get on as many other author sales pages as possible
– this can take time but it will generate MORE sales for you – the way to
achieve this is for your book to get GOOD reviews and many LIKES.

15. I use a unique publishing
system…
YOU CAN USE IT TOO!

16. 95% of my success is
down to what?
www.Publish-On-Kindle.co.uk

17. Always use an Action Plan to monitor
your progress.
Without one you are likely to
wander off track.
Remember, without ACTION
You will get NOTHING!

18. Let‟s take a look at the benefit
of selling a book on Amazon …
 Books are Amazon’s primary product
 They are used as a loss leader
 They are easy to sell
 They are easy to source
 You can create your own
 Kindle is MASSIVE!!!

19. Why do I sell books?
• Books are where Amazon started.
• The book market is HUGE!
• Amazon ‘control’ the book market.
• Kindle means I make more net profit.
• I have control and I keep the copyright.
• You DO NOT have to get a publishing contract to
sell books on Amazon.

20. STEP 1 – HOW DO I CHOOSE A BOOK IDEA
1. What do I know?
2. What do others that I know, know?
3. Write a list of potential book ideas.
4. Research using the Google Keyword Tool.
5. Get someone to help you:
www.Publish-On-Kindle.co.uk

21. STEP 2 – MY PUBLISHING STRATEGY
1. Set out an Action Plan
2. Give myself a definitive time-frame
3. I STICK TO IT!
4. 3 pages a day for a month – THAT’S EASY!
5. I consider outsourcing the writing element.
6. I prepare the book for publishing by
proofreading, editing, formatting for Kindle
and book cover design.

22. RESEARCHING IDEAS
WHAT DO I KNOW? WHAT DO OTHERS KNOW?
Use the form to start planning your book – by completing the
above form you will come up with some great ideas for your
first book.

23. Research
Will it sell?
Newspapers
Idea
Amazon
Who knows what? Write the book
Simple word
document 64 – 100
pages
Title?
USP
Cover design Kindle
3 pages per day
THIS IS MY ACTION
PLAN FOR WRITING
A BOOK!
Promote
Keyword Tool
www.Publish-On-Kindle.co.uk

24. The benefits of selling on
Amazon Kindle…
• No face-to-face selling.
• Amazon will do the fulfilment for you.
• There are NO customer emails to deal with.
• Amazon has millions of customers worldwide.
• No set up fees to start selling.
• Amazon has a fast set-up process.
• Amazon is a ‘24/7 – 365 days a year’ operation.
• You get very good support from Amazon.
• The ability to tap into Amazon’s Global power!

25. WANT ME TO HELP YOU WRITE
AND PUBLISH A BOOK?
www.Publish-On-Kindle.co.uk
Go to my website NOW: