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You	
  are	
  a	
  Stranger	
  	
  
in	
  a	
  Strange	
  Place	
  	
  
&	
  You’re	
  sick,	
  very	
  sick…	
  

	
  
	
  
               Link-­‐for-­‐Life —a	
  Global	
  Public	
  Health	
  Solutions	
  
                                      ™



                                            for	
  we	
  the	
  people.	
  	
         	
  


February,	
  11	
                                           	
                       1	
  
                                                                                                                                                                                                                                                      	
          An	
  Overview	
  of	
  Global	
  Public	
  Health	
  	
  
	
                                                                                                                                                                                                                                                       	
                                    Issues	
  &	
  Solutions	
  
	
  

                                                                                                                                                                                                                          Issues	
  Affronting	
  Global	
  Public	
  Health	
  

“Healthonomics”	
  and	
  the	
  Tipping	
  Point	
  

Global	
  health	
  care	
  is	
  expensive,	
  so	
  much	
  so,	
  we	
  see	
  prosperous	
  nations	
  on	
  the	
  cusp	
  of	
  
healthcare	
  bankruptcy.	
  	
  Today	
  of	
  the	
  195	
  official	
  independent	
  countries	
  of	
  the	
  world,	
  the	
  top	
  50	
  
nations	
  are	
  spending	
  over	
  $5	
  trillion	
  on	
  their	
  public	
  health	
  and	
  human	
  services.	
  	
  These	
  same	
  
nations	
  are	
  also	
  declining	
  their	
  quality	
  of	
  health	
  in	
  all	
  the	
  metrics-­‐that-­‐matter	
  in	
  public	
  health	
  
care	
  and	
  wellbeing.	
  	
  

Country	
  leaders	
  know	
  that	
  a	
  healthy	
  nation	
  is	
  a	
  prosperous	
  nation.	
  	
  The	
  contrasting	
  is	
  readily	
  
seen	
  within	
  impoverished	
  nations.	
  	
  Wealth	
  is	
  the	
  blood	
  of	
  nations	
  but	
  health	
  pumps	
  the	
  blood.	
  	
  
The	
  dynamic	
  tension	
  between	
  the	
  health	
  of	
  people	
  and	
  the	
  prosperity	
  of	
  people	
  is	
  fueling	
  the	
  
tipping	
  point.	
  	
  We	
  call	
  this	
  the	
  Healthonomics	
  of	
  a	
  nation.	
  	
  In	
  most	
  1st	
  world	
  nations,	
  public	
  
health	
  is	
  a	
  central	
  topic	
  of	
  government’s	
  concerns,	
  actions	
  and	
  reactions.	
  	
  This	
  becomes	
  very	
  
apparent	
  at	
  the	
  mere	
  mention	
  of	
  a	
  spreading	
  pandemic.	
  

Global	
  health	
  care	
  is	
  under	
  great	
  and	
  rapidly	
  escalating	
  stress	
  that	
  affects	
  everyone	
  both	
  directly	
  
and	
  indirectly.	
  	
  Today	
  we	
  see	
  disease	
  and	
  disorders	
  evolving	
  into	
  new	
  strains,	
  reactive	
  
therapeutic	
  treatments	
  failing,	
  losing	
  effectiveness	
  or	
  simply	
  not	
  available	
  but	
  to	
  a	
  select	
  few.	
  	
  
We	
  have	
  learned	
  that	
  disease	
  and	
  disorders	
  have	
  no	
  boarders	
  and	
  can	
  spread	
  rapidly—
worldwide.	
  	
  Increasing	
  public	
  global	
  travel	
  of	
  course	
  compounds	
  this.	
  

We	
  look	
  to	
  the	
  2,500-­‐year	
  history	
  of	
  health	
  care	
  practiced	
  as	
  an	
  art.	
  	
  The	
  practitioners	
  of	
  the	
  art-­‐
of-­‐medicine	
  are	
  losing	
  community	
  standing,	
  economic	
  incentives,	
  and	
  they	
  are	
  faced	
  with	
  
growing	
  complexity	
  in	
  the	
  practice	
  of	
  their	
  art.	
  	
  At	
  the	
  same	
  time	
  greater	
  and	
  greater	
  
specialization	
  and	
  sub-­‐specialization	
  is	
  expected	
  of	
  the	
  profession.	
  	
  This	
  has	
  intensified	
  with	
  the	
  
arts-­‐of-­‐medicine	
  moving	
  to	
  the	
  sciences-­‐of-­‐health.	
  

Also	
  fueling	
  the	
  tipping	
  point	
  is	
  the	
  seemly	
  slow	
  evolution	
  from	
  the	
  arts-­‐of-­‐medicine	
  moving	
  to	
  
the	
  sciences-­‐of-­‐health.	
  	
  Most	
  medical	
  scientists	
  and	
  academicians	
  agree	
  that	
  the	
  year	
  2000	
  was	
  
the	
  apex	
  of	
  this	
  tipping	
  point.	
  	
  Since	
  1985	
  we	
  have	
  seen	
  information	
  technologies	
  increasing	
  
focus	
  on	
  the	
  cellular	
  and	
  molecular	
  understanding	
  of	
  life.	
  	
  In	
  1986	
  we	
  saw	
  the	
  ebb	
  of	
  a	
  biological	
  
scientific	
  research	
  initiative	
  motivated	
  by	
  a	
  new	
  strain	
  Ebola	
  appearing	
  in	
  quarantined	
  research	
  
primates	
  in	
  Virginia1.	
  	
  This	
  unique	
  event	
  oddly	
  motivated	
  the	
  United	
  States	
  and	
  Britain	
  to	
  
sponsor	
  the	
  mapping	
  of	
  the	
  human	
  genome.	
  	
  This	
  much-­‐publicized	
  multinational	
  scientific	
  
project	
  quietly	
  spawned	
  many	
  other	
  IT	
  data	
  centric	
  analyses	
  of	
  aligned	
  research	
  and	
  
computational	
  aided	
  interest	
  in	
  the	
  cellular,	
  molecular	
  biological	
  life	
  sciences.	
  	
  	
  

Life	
  sciences	
  and	
  medical	
  research	
  scientists	
  began	
  computationally	
  doubling	
  data	
  every	
  six	
  
months	
  on	
  a	
  global	
  computational	
  scale	
  by	
  the	
  year	
  2000.	
  	
  This	
  rapid	
  growth	
  of	
  data	
  had	
  never	
  
occurred	
  in	
  a	
  single	
  sector	
  prior	
  to	
  this	
  period.	
  	
  The	
  world’s	
  supercomputer	
  centers	
  performed	
  
more	
  and	
  more	
  computational	
  biological	
  and	
  biochemical	
  analysis	
  than	
  ever	
  before.	
  	
  This	
  
phenomenon	
  continues	
  today,	
  with	
  present	
  estimates	
  doubling	
  life	
  sciences	
  data	
  every	
  three	
  
months.	
  

	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  
1	
  Why	
  Map	
  DNA	
  http://gallery.me.com/howardasher#100039	
  	
  




January	
  2011	
                                                                                                                                                                                                                                        	
                                                        Page	
  2	
  
                                                                            	
                  An	
  Overview	
  of	
  Global	
  Public	
  Health	
  	
  
	
                                                                             	
                                            Issues	
  &	
  Solutions	
  
	
  

The	
  new	
  era	
  of	
  the	
  sciences-­‐of-­‐health	
  

The	
  sciences	
  of	
  health	
  have	
  begun	
  teaching	
  us	
  the	
  disease	
  process	
  at	
  the	
  cellular	
  and	
  recently	
  at	
  
the	
  molecular	
  levels.	
  	
  We	
  are	
  beginning	
  to	
  learn	
  what	
  is	
  the	
  genetic	
  predisposition	
  of	
  disease	
  
and	
  health	
  disorders.	
  	
  We	
  are	
  learning	
  that	
  each	
  disease	
  expresses	
  a	
  unique	
  protein	
  signature.	
  	
  
These	
  protein	
  signatures	
  and	
  other	
  biomarkers	
  can	
  usually	
  be	
  expressed	
  in	
  our	
  biofluids;	
  saliva,	
  
urine,	
  blood,	
  etc.,	
  eventually	
  negating	
  the	
  need	
  for	
  tissue	
  biopsy	
  or	
  other	
  invasive	
  methods.	
  	
  We	
  
are	
  beginning	
  to	
  see	
  disease	
  progress	
  or	
  regress	
  at	
  the	
  molecular	
  levels.	
  	
  We	
  are	
  learning	
  that	
  
people	
  with	
  specific	
  biomarkers	
  react	
  better	
  to	
  a	
  systemic	
  therapeutic	
  than	
  those	
  without	
  the	
  
certain	
  biomarker.	
  	
  We	
  above	
  all	
  are	
  beginning	
  to	
  re-­‐learn	
  that	
  no	
  two	
  people	
  are	
  alike	
  and	
  that	
  
one	
  pill	
  does	
  not	
  suit	
  all.	
  	
  	
  

Most	
  importantly,	
  we	
  are	
  beginning	
  to	
  learn	
  medicine	
  and	
  health	
  is	
  very	
  personal	
  and	
  
personalized	
  medicine	
  will	
  make	
  an	
  enormous	
  difference	
  in	
  human	
  health	
  and	
  wellbeing.	
  	
  

                                             Solutions	
  Affording	
  Global	
  Public	
  Health	
  

Let’s	
  get	
  Personal	
  

In	
  order	
  for	
  we	
  the	
  people	
  to	
  enjoy	
  the	
  
arriving	
  benefits	
  of	
  personalized	
  
medicine	
  we	
  absolutely	
  need	
  to	
  have	
  full	
  
ownership	
  and	
  possession	
  of	
  our	
  
personal	
  health	
  records,	
  history	
  and	
  
eventually	
  our	
  very	
  personal	
  and	
  private	
  
genotype,	
  phenotype	
  and	
  genetic	
  
predisposition.	
  	
  We	
  need	
  this	
  complete	
  
information	
  24/7	
  anywhere	
  and	
  anytime	
  
we	
  need	
  health	
  care.	
  	
  We	
  need	
  this	
  
personal	
  health	
  record	
  (PHR)	
  to	
  always	
  
be	
  up-­‐to-­‐date,	
  accurate,	
  and	
  complete.	
  	
  
We	
  need	
  our	
  PHR!	
  	
  

We	
  also	
  need	
  our	
  PHR	
  to	
  belong	
  to	
  us	
  
we	
  the	
  people,	
  and	
  not	
  owned	
  by	
  any	
  
institution	
  or	
  health	
  network.	
  	
  We	
  need	
  to	
  be	
  free	
  to	
  move	
  from	
  one	
  health	
  care	
  system	
  to	
  
another	
  without	
  ever	
  being	
  concerned	
  we	
  could	
  lose	
  access	
  to	
  our	
  health	
  information,	
  history	
  or	
  
any	
  part	
  of	
  our	
  health	
  record.	
  

We	
  need	
  to	
  know	
  our	
  PHR	
  will	
  be	
  non-­‐disruptive	
  to	
  any	
  health	
  care	
  institution	
  or	
  health	
  
network.	
  	
  Just	
  like	
  we	
  can	
  do	
  with	
  our	
  bank	
  ATM	
  debit	
  card,	
  use	
  it	
  anywhere	
  in	
  the	
  world	
  and	
  
know	
  we	
  will	
  not	
  be	
  disruptive	
  to	
  any	
  institution.	
  	
  We	
  also	
  need	
  to	
  trust	
  our	
  PHR	
  information	
  
will	
  only	
  be	
  available	
  on	
  a	
  need-­‐to-­‐know	
  basis.	
  	
  Again	
  just	
  like	
  our	
  bank	
  ATM	
  transaction.	
  	
  We	
  
know	
  our	
  financial	
  information	
  is	
  safe.	
  	
  We	
  trust	
  that	
  the	
  grocery	
  clerk	
  only	
  gets	
  approval	
  when	
  
we	
  ask	
  for	
  $20.00	
  cash	
  back	
  from	
  our	
  ATM	
  debit	
  card	
  transaction.	
  	
  We	
  know	
  the	
  grocery	
  clerk	
  
has	
  no	
  knowledge	
  or	
  access	
  privilege	
  to	
  our	
  entire	
  bank	
  record.	
  	
  The	
  point	
  here:	
  this	
  is	
  not	
  a	
  new	
  
concept.	
  	
  If	
  the	
  global	
  banking	
  system	
  can	
  do	
  this	
  successfully	
  for	
  the	
  last	
  20+	
  years,	
  so	
  should	
  
our	
  global	
  health	
  system.	
  




January	
  2011	
                                                              	
                                                                  Page	
  3	
  
                                                                           	
                  An	
  Overview	
  of	
  Global	
  Public	
  Health	
  	
  
	
                                                                            	
                                            Issues	
  &	
  Solutions	
  
	
  

Above	
  all,	
  we	
  need	
  to	
  have	
  one	
  private	
  and	
  personal	
  trusted	
  place	
  to	
  know	
  we	
  will	
  always	
  have	
  
our	
  lifelong	
  health	
  information,	
  records,	
  images,	
  prescriptions,	
  lab	
  results,	
  and	
  any	
  and	
  all	
  of	
  our	
  
health	
  record	
  available	
  to	
  us.	
  	
  We	
  need	
  to	
  know	
  we	
  can	
  log	
  into	
  a	
  health	
  care	
  facility	
  and	
  our	
  
entire	
  health	
  record	
  is	
  accurately	
  available	
  on	
  a	
  need-­‐to-­‐know	
  basis,	
  to	
  any	
  caregiver,	
  
throughout	
  the	
  point-­‐of-­‐care	
  (PoC).	
  	
  We	
  need	
  to	
  know	
  that	
  any	
  health	
  care	
  we	
  receive	
  
throughout	
  any	
  PoC	
  will	
  be	
  automatically	
  placed	
  into	
  our	
  PHR	
  and	
  always	
  be	
  up-­‐to-­‐date,	
  
complete	
  and	
  accurate.	
  	
  We	
  indeed	
  need	
  to	
  know	
  that	
  we	
  no	
  longer	
  need	
  to	
  fill	
  out	
  a	
  form	
  to	
  be	
  
seen	
  by	
  a	
  caregiver.	
  	
  We	
  know	
  we	
  may	
  not	
  remember	
  all	
  the	
  important	
  allergies,	
  medical,	
  
surgical,	
  immunization	
  and	
  pharmaceutical	
  details	
  the	
  caregiver	
  needs	
  to	
  know	
  to	
  perform	
  fully	
  
informed	
  care.	
  	
  Moreover,	
  in	
  many	
  emergency	
  or	
  disaster	
  situations,	
  we	
  the	
  patient	
  may	
  not	
  
physically	
  be	
  capable	
  of	
  communicating	
  our	
  medical	
  histories	
  to	
  caregivers.	
  	
  We	
  need	
  our	
  
caregivers	
  to	
  be	
  fully	
  informed	
  about	
  us,	
  at	
  PoC,	
  after	
  all	
  our	
  health	
  histories	
  are	
  unique	
  to	
  us	
  
and	
  yes	
  it	
  is	
  very	
  personal	
  and	
  private.	
  

The	
  EMR	
  and	
  the	
  Missing	
  Link	
  

Many	
  countries	
  have	
  spent	
  much	
  effort,	
  money,	
  time	
  and	
  political	
  capital	
  to	
  motivate	
  health	
  
care	
  institutions	
  to	
  install	
  and	
  deploy	
  electronic	
  medical	
  record	
  (EMR)	
  system	
  to	
  a	
  meaningful	
  
use.	
  	
  EMRs	
  after	
  all	
  would	
  reform	
  healthcare!	
  	
  Well	
  no	
  they	
  will	
  not.	
  	
  At	
  least	
  not	
  all	
  by	
  
themselves—for	
  that	
  is	
  exactly	
  what	
  EMRs	
  are	
  and	
  should	
  be—all	
  by	
  themselves	
  and	
  
institutionally	
  centric.	
  	
  They	
  must	
  be	
  institutionally	
  centric	
  to	
  help	
  the	
  exact	
  institution	
  perform	
  
clinical	
  practices,	
  specific	
  to	
  the	
  institution’s	
  clinical	
  workflows,	
  clinical	
  resources,	
  schedules,	
  and	
  
best	
  practices.	
  	
  Asking	
  an	
  institutional	
  EMR	
  to	
  be	
  “Patient-­‐Centric”	
  is,	
  well—silly.	
  	
  EMR’s	
  are	
  
prospectively	
  designed	
  to	
  be	
  institutionally	
  centric	
  and	
  must	
  be	
  to	
  be	
  successful	
  for	
  the	
  unique	
  
needs	
  of	
  the	
  clinical	
  or	
  healthcare	
  or	
  hospital	
  or	
  any	
  specific	
  health	
  care	
  institution.	
  	
  	
  

                                                                             Institutional	
  EMRs	
  must	
  manage	
  many	
  different	
  
                                                                             patients	
  most	
  requiring	
  specific	
  care	
  in	
  
                                                                             alignment	
  with	
  their	
  specific	
  clinical	
  condition.	
  	
  A	
  
                                                                             hospital	
  EMR	
  is	
  taxed	
  with	
  many	
  different	
  
                                                                             patients,	
  each	
  requiring	
  a	
  wide	
  and	
  variable	
  
                                                                             clinical	
  workflow,	
  different	
  schedules,	
  various	
  
                                                                             medical	
  resources,	
  lab	
  tests,	
  diets,	
  etc.	
  

                                                                             EMRs	
  cannot	
  nor	
  should	
  not	
  try	
  to	
  be	
  all	
  about	
  
                                                                             the	
  patient.	
  	
  If	
  for	
  no	
  other	
  reason,	
  someday	
  the	
  
                                                                             patient	
  will	
  leave	
  the	
  institution.	
  	
  This	
  happens	
  
                                                                             everyday	
  to	
  a	
  US	
  soldier	
  under	
  the	
  ALTA	
  EMR,	
  or	
  
                                                                             a	
  Military	
  Veteran	
  under	
  VistA,	
  or	
  a	
  Kaiser	
  
                                                                             patient	
  under	
  the	
  highly	
  customized	
  Epic	
  EMR	
  
                                                                             system.	
  	
  	
  

When	
  a	
  patient	
  leaves	
  a	
  closed	
  harmonized	
  health	
  network,	
  and	
  requires	
  health	
  care,	
  they	
  
become	
  a	
  stranger	
  in	
  a	
  strange	
  place.	
  	
  In	
  fact	
  they	
  may	
  be	
  worse	
  off,	
  for	
  when	
  they	
  are	
  within	
  
their	
  closed	
  health	
  network,	
  they	
  rarely	
  fill	
  out	
  a	
  form	
  and	
  do	
  not	
  need	
  to	
  remember	
  all	
  their	
  
personal	
  health	
  information	
  and	
  history.	
  	
  	
  

	
                                                  	
  



January	
  2011	
                                                             	
                                                                   Page	
  4	
  
                                                                        	
                 An	
  Overview	
  of	
  Global	
  Public	
  Health	
  	
  
	
                                                                         	
                                           Issues	
  &	
  Solutions	
  
	
  

So	
  what’s	
  the	
  missing	
  link—a	
  very	
  patient-­‐centric	
  PHR	
  that	
  can	
  
harmonize	
  and	
  non-­‐disruptively	
  synchronize	
  with	
  any	
  EMR	
  
at	
  any	
  institution,	
  clinic,	
  dentist,	
  pharmacy,	
  anywhere,	
  
anytime.	
  	
  Once	
  again,	
  just	
  like	
  the	
  global	
  banking	
  system	
  
has	
  done	
  successfully,	
  so	
  should	
  our	
  global	
  health	
  system.	
  

So	
  where	
  is	
  our	
  global	
  health	
  system?	
  

                                                   ATM	
  Link-­‐for-­‐Life™	
  Global	
  PHR	
  

Automated	
  TeleMedicine,	
  Inc.	
  (ATM)	
  believes	
  an	
  individual’s	
  PHR	
  should	
  be	
  available	
  to	
  the	
  
person,	
  anytime,	
  anywhere	
  they	
  require	
  any	
  health	
  care,	
  dentistry,	
  medication	
  or	
  other	
  health	
  
services.	
  	
  An	
  individual’s	
  PHR	
  should	
  not	
  be	
  able	
  to	
  become	
  lost	
  or	
  unavailable	
  for	
  any	
  reason.	
  	
  
An	
  individual’s	
  PHR	
  should	
  be	
  100%	
  secure.	
  	
  An	
  individual’s	
  PHR	
  should	
  be	
  private,	
  very	
  private.	
  	
  
An	
  individual’s	
  PHR	
  should	
  be	
  accessible	
  securely	
  to	
  any	
  www-­‐connected	
  device.	
  	
  The	
  PHR	
  
should	
  not	
  require	
  the	
  person	
  to	
  have	
  access	
  to	
  a	
  computer,	
  or	
  any	
  computer	
  skill,	
  nor	
  require	
  
any	
  literacy	
  skill.	
  	
  An	
  individual’s	
  PHR	
  should	
  be	
  available	
  to	
  the	
  caregiver	
  on	
  a	
  need-­‐to-­‐know	
  
and	
  only	
  with	
  the	
  personal	
  biometric	
  permission	
  of	
  the	
  individual	
  or	
  their	
  authorized	
  guardian.	
  	
  
The	
  PHR	
  should	
  never	
  disrupt	
  the	
  institutional	
  electronic	
  medical	
  record	
  (EMR)	
  system,	
  yet	
  
should	
  instantly	
  exchange	
  appropriate	
  information	
  at	
  any	
  and	
  all	
  points-­‐of-­‐care	
  (PoC),	
  in	
  real	
  
time.	
  	
  	
  

The	
  PHR	
  should	
  automatically	
  recognize	
  the	
  caregiver’s	
  credentials	
  and	
  permit	
  access	
  to	
  the	
  
relevant	
  health	
  care	
  information	
  germane	
  to	
  each	
  specific	
  caregiver.	
  	
  The	
  PHR	
  should	
  enable	
  
accurate	
  linguist	
  translation	
  from	
  the	
  caregiver	
  to	
  the	
  individual.	
  	
  The	
  PHR	
  should	
  automatically	
  
align	
  with	
  any	
  EMR	
  system,	
  at	
  any	
  PoC.	
  	
  The	
  PHR	
  should	
  be	
  accessible	
  to	
  health	
  care	
  
professional	
  within	
  any	
  health	
  network,	
  worldwide.	
  	
  The	
  PHR	
  system	
  should	
  provide	
  a	
  free	
  
professional	
  EMR	
  to	
  any	
  
health	
  care	
  professional	
  
who	
  needs	
  one	
  for	
  their	
  
private,	
  secure	
  and	
  
unrestricted	
  use.	
  	
  The	
  
individual’s	
  PHR	
  should	
  
remain	
  with	
  the	
  person	
  for	
  
their	
  entire	
  life	
  regardless	
  
what	
  health	
  network	
  they	
  
use.	
  	
  The	
  individual’s	
  PHR	
  
should	
  become	
  complete,	
  
accurate	
  and	
  helpful	
  rapidly	
  
over	
  time.	
  

The	
  individual’s	
  PHR	
  too	
  
should	
  be	
  very	
  close	
  to	
  free!	
  
	
  
ATM	
  Link-­‐for-­‐Life™	
  is	
  99¢
per	
  year,	
  per	
  person.	
  
	
  




January	
  2011	
                                                          	
                                                                Page	
  5	
  
                                                                         	
                 An	
  Overview	
  of	
  Global	
  Public	
  Health	
  	
  
	
                                                                          	
                                           Issues	
  &	
  Solutions	
  
	
  

We	
  the	
  people	
  should	
  never	
  be	
  in	
  need	
  of	
  healthcare	
  and	
  a	
  stranger	
  in	
  a	
  strange	
  place	
  without	
  
our	
  complete	
  and	
  accurate	
  health	
  record.	
  	
  We	
  the	
  people	
  should	
  expect	
  our	
  health	
  caregiver	
  to	
  
have	
  exactly	
  what	
  they	
  need	
  to	
  perform	
  fully	
  informed	
  care	
  to	
  us	
  at	
  any	
  PoC.	
  	
  This	
  is	
  not	
  a	
  
luxury—but	
  a	
  necessity	
  of	
  life.	
  	
  

	
  

	
  




                                                                                                                                                     	
  
                                                                     Contact:	
  

                          Howard	
  Asher	
  ◊	
  Howard@ATM-­‐Health.com	
  ◊	
  +1.619.997.5900	
  




January	
  2011	
                                                           	
                                                                 Page	
  6	
  

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Link For Life Whitepaper

  • 1.                               You  are  a  Stranger     in  a  Strange  Place     &  You’re  sick,  very  sick…       Link-­‐for-­‐Life —a  Global  Public  Health  Solutions   ™ for  we  the  people.       February,  11     1  
  • 2.     An  Overview  of  Global  Public  Health         Issues  &  Solutions     Issues  Affronting  Global  Public  Health   “Healthonomics”  and  the  Tipping  Point   Global  health  care  is  expensive,  so  much  so,  we  see  prosperous  nations  on  the  cusp  of   healthcare  bankruptcy.    Today  of  the  195  official  independent  countries  of  the  world,  the  top  50   nations  are  spending  over  $5  trillion  on  their  public  health  and  human  services.    These  same   nations  are  also  declining  their  quality  of  health  in  all  the  metrics-­‐that-­‐matter  in  public  health   care  and  wellbeing.     Country  leaders  know  that  a  healthy  nation  is  a  prosperous  nation.    The  contrasting  is  readily   seen  within  impoverished  nations.    Wealth  is  the  blood  of  nations  but  health  pumps  the  blood.     The  dynamic  tension  between  the  health  of  people  and  the  prosperity  of  people  is  fueling  the   tipping  point.    We  call  this  the  Healthonomics  of  a  nation.    In  most  1st  world  nations,  public   health  is  a  central  topic  of  government’s  concerns,  actions  and  reactions.    This  becomes  very   apparent  at  the  mere  mention  of  a  spreading  pandemic.   Global  health  care  is  under  great  and  rapidly  escalating  stress  that  affects  everyone  both  directly   and  indirectly.    Today  we  see  disease  and  disorders  evolving  into  new  strains,  reactive   therapeutic  treatments  failing,  losing  effectiveness  or  simply  not  available  but  to  a  select  few.     We  have  learned  that  disease  and  disorders  have  no  boarders  and  can  spread  rapidly— worldwide.    Increasing  public  global  travel  of  course  compounds  this.   We  look  to  the  2,500-­‐year  history  of  health  care  practiced  as  an  art.    The  practitioners  of  the  art-­‐ of-­‐medicine  are  losing  community  standing,  economic  incentives,  and  they  are  faced  with   growing  complexity  in  the  practice  of  their  art.    At  the  same  time  greater  and  greater   specialization  and  sub-­‐specialization  is  expected  of  the  profession.    This  has  intensified  with  the   arts-­‐of-­‐medicine  moving  to  the  sciences-­‐of-­‐health.   Also  fueling  the  tipping  point  is  the  seemly  slow  evolution  from  the  arts-­‐of-­‐medicine  moving  to   the  sciences-­‐of-­‐health.    Most  medical  scientists  and  academicians  agree  that  the  year  2000  was   the  apex  of  this  tipping  point.    Since  1985  we  have  seen  information  technologies  increasing   focus  on  the  cellular  and  molecular  understanding  of  life.    In  1986  we  saw  the  ebb  of  a  biological   scientific  research  initiative  motivated  by  a  new  strain  Ebola  appearing  in  quarantined  research   primates  in  Virginia1.    This  unique  event  oddly  motivated  the  United  States  and  Britain  to   sponsor  the  mapping  of  the  human  genome.    This  much-­‐publicized  multinational  scientific   project  quietly  spawned  many  other  IT  data  centric  analyses  of  aligned  research  and   computational  aided  interest  in  the  cellular,  molecular  biological  life  sciences.       Life  sciences  and  medical  research  scientists  began  computationally  doubling  data  every  six   months  on  a  global  computational  scale  by  the  year  2000.    This  rapid  growth  of  data  had  never   occurred  in  a  single  sector  prior  to  this  period.    The  world’s  supercomputer  centers  performed   more  and  more  computational  biological  and  biochemical  analysis  than  ever  before.    This   phenomenon  continues  today,  with  present  estimates  doubling  life  sciences  data  every  three   months.                                                                                                                               1  Why  Map  DNA  http://gallery.me.com/howardasher#100039     January  2011     Page  2  
  • 3.     An  Overview  of  Global  Public  Health         Issues  &  Solutions     The  new  era  of  the  sciences-­‐of-­‐health   The  sciences  of  health  have  begun  teaching  us  the  disease  process  at  the  cellular  and  recently  at   the  molecular  levels.    We  are  beginning  to  learn  what  is  the  genetic  predisposition  of  disease   and  health  disorders.    We  are  learning  that  each  disease  expresses  a  unique  protein  signature.     These  protein  signatures  and  other  biomarkers  can  usually  be  expressed  in  our  biofluids;  saliva,   urine,  blood,  etc.,  eventually  negating  the  need  for  tissue  biopsy  or  other  invasive  methods.    We   are  beginning  to  see  disease  progress  or  regress  at  the  molecular  levels.    We  are  learning  that   people  with  specific  biomarkers  react  better  to  a  systemic  therapeutic  than  those  without  the   certain  biomarker.    We  above  all  are  beginning  to  re-­‐learn  that  no  two  people  are  alike  and  that   one  pill  does  not  suit  all.       Most  importantly,  we  are  beginning  to  learn  medicine  and  health  is  very  personal  and   personalized  medicine  will  make  an  enormous  difference  in  human  health  and  wellbeing.     Solutions  Affording  Global  Public  Health   Let’s  get  Personal   In  order  for  we  the  people  to  enjoy  the   arriving  benefits  of  personalized   medicine  we  absolutely  need  to  have  full   ownership  and  possession  of  our   personal  health  records,  history  and   eventually  our  very  personal  and  private   genotype,  phenotype  and  genetic   predisposition.    We  need  this  complete   information  24/7  anywhere  and  anytime   we  need  health  care.    We  need  this   personal  health  record  (PHR)  to  always   be  up-­‐to-­‐date,  accurate,  and  complete.     We  need  our  PHR!     We  also  need  our  PHR  to  belong  to  us   we  the  people,  and  not  owned  by  any   institution  or  health  network.    We  need  to  be  free  to  move  from  one  health  care  system  to   another  without  ever  being  concerned  we  could  lose  access  to  our  health  information,  history  or   any  part  of  our  health  record.   We  need  to  know  our  PHR  will  be  non-­‐disruptive  to  any  health  care  institution  or  health   network.    Just  like  we  can  do  with  our  bank  ATM  debit  card,  use  it  anywhere  in  the  world  and   know  we  will  not  be  disruptive  to  any  institution.    We  also  need  to  trust  our  PHR  information   will  only  be  available  on  a  need-­‐to-­‐know  basis.    Again  just  like  our  bank  ATM  transaction.    We   know  our  financial  information  is  safe.    We  trust  that  the  grocery  clerk  only  gets  approval  when   we  ask  for  $20.00  cash  back  from  our  ATM  debit  card  transaction.    We  know  the  grocery  clerk   has  no  knowledge  or  access  privilege  to  our  entire  bank  record.    The  point  here:  this  is  not  a  new   concept.    If  the  global  banking  system  can  do  this  successfully  for  the  last  20+  years,  so  should   our  global  health  system.   January  2011     Page  3  
  • 4.     An  Overview  of  Global  Public  Health         Issues  &  Solutions     Above  all,  we  need  to  have  one  private  and  personal  trusted  place  to  know  we  will  always  have   our  lifelong  health  information,  records,  images,  prescriptions,  lab  results,  and  any  and  all  of  our   health  record  available  to  us.    We  need  to  know  we  can  log  into  a  health  care  facility  and  our   entire  health  record  is  accurately  available  on  a  need-­‐to-­‐know  basis,  to  any  caregiver,   throughout  the  point-­‐of-­‐care  (PoC).    We  need  to  know  that  any  health  care  we  receive   throughout  any  PoC  will  be  automatically  placed  into  our  PHR  and  always  be  up-­‐to-­‐date,   complete  and  accurate.    We  indeed  need  to  know  that  we  no  longer  need  to  fill  out  a  form  to  be   seen  by  a  caregiver.    We  know  we  may  not  remember  all  the  important  allergies,  medical,   surgical,  immunization  and  pharmaceutical  details  the  caregiver  needs  to  know  to  perform  fully   informed  care.    Moreover,  in  many  emergency  or  disaster  situations,  we  the  patient  may  not   physically  be  capable  of  communicating  our  medical  histories  to  caregivers.    We  need  our   caregivers  to  be  fully  informed  about  us,  at  PoC,  after  all  our  health  histories  are  unique  to  us   and  yes  it  is  very  personal  and  private.   The  EMR  and  the  Missing  Link   Many  countries  have  spent  much  effort,  money,  time  and  political  capital  to  motivate  health   care  institutions  to  install  and  deploy  electronic  medical  record  (EMR)  system  to  a  meaningful   use.    EMRs  after  all  would  reform  healthcare!    Well  no  they  will  not.    At  least  not  all  by   themselves—for  that  is  exactly  what  EMRs  are  and  should  be—all  by  themselves  and   institutionally  centric.    They  must  be  institutionally  centric  to  help  the  exact  institution  perform   clinical  practices,  specific  to  the  institution’s  clinical  workflows,  clinical  resources,  schedules,  and   best  practices.    Asking  an  institutional  EMR  to  be  “Patient-­‐Centric”  is,  well—silly.    EMR’s  are   prospectively  designed  to  be  institutionally  centric  and  must  be  to  be  successful  for  the  unique   needs  of  the  clinical  or  healthcare  or  hospital  or  any  specific  health  care  institution.       Institutional  EMRs  must  manage  many  different   patients  most  requiring  specific  care  in   alignment  with  their  specific  clinical  condition.    A   hospital  EMR  is  taxed  with  many  different   patients,  each  requiring  a  wide  and  variable   clinical  workflow,  different  schedules,  various   medical  resources,  lab  tests,  diets,  etc.   EMRs  cannot  nor  should  not  try  to  be  all  about   the  patient.    If  for  no  other  reason,  someday  the   patient  will  leave  the  institution.    This  happens   everyday  to  a  US  soldier  under  the  ALTA  EMR,  or   a  Military  Veteran  under  VistA,  or  a  Kaiser   patient  under  the  highly  customized  Epic  EMR   system.       When  a  patient  leaves  a  closed  harmonized  health  network,  and  requires  health  care,  they   become  a  stranger  in  a  strange  place.    In  fact  they  may  be  worse  off,  for  when  they  are  within   their  closed  health  network,  they  rarely  fill  out  a  form  and  do  not  need  to  remember  all  their   personal  health  information  and  history.           January  2011     Page  4  
  • 5.     An  Overview  of  Global  Public  Health         Issues  &  Solutions     So  what’s  the  missing  link—a  very  patient-­‐centric  PHR  that  can   harmonize  and  non-­‐disruptively  synchronize  with  any  EMR   at  any  institution,  clinic,  dentist,  pharmacy,  anywhere,   anytime.    Once  again,  just  like  the  global  banking  system   has  done  successfully,  so  should  our  global  health  system.   So  where  is  our  global  health  system?   ATM  Link-­‐for-­‐Life™  Global  PHR   Automated  TeleMedicine,  Inc.  (ATM)  believes  an  individual’s  PHR  should  be  available  to  the   person,  anytime,  anywhere  they  require  any  health  care,  dentistry,  medication  or  other  health   services.    An  individual’s  PHR  should  not  be  able  to  become  lost  or  unavailable  for  any  reason.     An  individual’s  PHR  should  be  100%  secure.    An  individual’s  PHR  should  be  private,  very  private.     An  individual’s  PHR  should  be  accessible  securely  to  any  www-­‐connected  device.    The  PHR   should  not  require  the  person  to  have  access  to  a  computer,  or  any  computer  skill,  nor  require   any  literacy  skill.    An  individual’s  PHR  should  be  available  to  the  caregiver  on  a  need-­‐to-­‐know   and  only  with  the  personal  biometric  permission  of  the  individual  or  their  authorized  guardian.     The  PHR  should  never  disrupt  the  institutional  electronic  medical  record  (EMR)  system,  yet   should  instantly  exchange  appropriate  information  at  any  and  all  points-­‐of-­‐care  (PoC),  in  real   time.       The  PHR  should  automatically  recognize  the  caregiver’s  credentials  and  permit  access  to  the   relevant  health  care  information  germane  to  each  specific  caregiver.    The  PHR  should  enable   accurate  linguist  translation  from  the  caregiver  to  the  individual.    The  PHR  should  automatically   align  with  any  EMR  system,  at  any  PoC.    The  PHR  should  be  accessible  to  health  care   professional  within  any  health  network,  worldwide.    The  PHR  system  should  provide  a  free   professional  EMR  to  any   health  care  professional   who  needs  one  for  their   private,  secure  and   unrestricted  use.    The   individual’s  PHR  should   remain  with  the  person  for   their  entire  life  regardless   what  health  network  they   use.    The  individual’s  PHR   should  become  complete,   accurate  and  helpful  rapidly   over  time.   The  individual’s  PHR  too   should  be  very  close  to  free!     ATM  Link-­‐for-­‐Life™  is  99¢ per  year,  per  person.     January  2011     Page  5  
  • 6.     An  Overview  of  Global  Public  Health         Issues  &  Solutions     We  the  people  should  never  be  in  need  of  healthcare  and  a  stranger  in  a  strange  place  without   our  complete  and  accurate  health  record.    We  the  people  should  expect  our  health  caregiver  to   have  exactly  what  they  need  to  perform  fully  informed  care  to  us  at  any  PoC.    This  is  not  a   luxury—but  a  necessity  of  life.           Contact:   Howard  Asher  ◊  Howard@ATM-­‐Health.com  ◊  +1.619.997.5900   January  2011     Page  6