It appears that Geico may have found their newest superstar mascot. The famously ad-happy insurance company just unveiled a new commercial spot last week that features the return of Caleb, an obnoxious talking camel who went viral after his debut in the insurance company’s “Hump Day” spot earlier this year.

1. Geico’s Caleb Camel Reappears
in New Ad
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Geico’s Caleb Camel Reappears
in New Ad
It appears that Geico may have found their
newest superstar mascot. The famously adhappy insurance company just unveiled a new
commercial spot last week that features the
return of Caleb, an obnoxious talking camel
who went viral after his debut in the
insurance company’s “Hump Day” spot earlier
this year. That video racked up over 15 million
views in a matter of days.
Slide By :- Howard Davidson Arlington MA

3. Now, Geico is bringing back Caleb the Camel in a variety of awkward
situations. Their new spot, “Movie Day,” features Caleb harassing
moviegoers (in typically absurd Geico fashion) to turn off their cell
phones before the film starts.
Lest you think that the Gecko has been put into retirement, however, he
makes an appearance in their other new ad, which is a send-up of the
“Let’s all go to the lobby” concessions ads from the ‘50s.
Slide By :- Howard Davidson Arlington MA

4. Caleb the Camel is just the latest addition
to what is now a sprawling list of recurring
absurdist memes: they have the Portraits
Gallery, the Piggy, the Cavemen (remember
their ill-fated sitcom?), as well as the new
“Did You Know?” series of spots. Geico’s
silly, borderline Dadaist ads have been
highly popular and cunningly effective ever
since their notorious Gecko first appeared
on TV in 1999. This latest effort proves that
the folks at The Martin Agency are a long
way from maxing out their roster of surreal
mascots.
Slide By :- Howard Davidson Arlington MA

5. Lest you think this is all talk, Nestlé has
already reached the zero waste goal for all
of its factories in the UK and Switzerland.
Worldwide, the global food giant has
achieved zero waste in 39 of its 468
factories as of 2012. A most recent Access
to Nutrition Index places Nestlé in third
place among companies trying to combat
global trends of obesity and malnutrition.
With this much effort being expended, it’s
surprising they only ranked third.
posted by Howard Davidson
Slide By :- Howard Davidson Arlington MA

6. Lest you think this is all talk, Nestlé has
already reached the zero waste goal for all
of its factories in the UK and Switzerland.
Worldwide, the global food giant has
achieved zero waste in 39 of its 468
factories as of 2012. A most recent Access
to Nutrition Index places Nestlé in third
place among companies trying to combat
global trends of obesity and malnutrition.
With this much effort being expended, it’s
surprising they only ranked third.
posted by Howard Davidson
Slide By :- Howard Davidson Arlington MA