Howard Davidson Arlington MA - Ikea Makes Road Trip With Home Tour. Howard Davidson writes about how Ikea is making a rode trip with their home tour campaign. Howard Davidson writes about social media, marketing and advertising at www.howardjdavidson.com

1. IKEA Makes Road Trip With
Home Tour
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. IKEA Makes Road Trip With
Home Tour
IKEA is making a road trip with a new
home tour campaign that’s sure to
drive results.
Slide By :- Howard Davidson Arlington MA

3. Known as a Life Improvement Store, IKEA is taking their marketing show
on the road with home improvement style series called “Home Tour”
that looks to model itself after popular television programs that
showcase radical house design transformations. While on the road,
a team of five IKEA designers will not only make chosen living spaces
way more efficient, they will also offer advice about the best way to
maximize space.
Slide By :- Howard Davidson Arlington MA

4. To boost their already meaty (or shall I say
meatbally) brand recognition, the Home Tour
Project Manager said the mission of the program is
to show: “that people can do simple things that
make a big difference to make life at home better”.
In order to be considered for a renovation,
applicants submit a video detailing why exactly an
Ikea invasion is right for their home.
The company is pushing a plethora of social media
to show off their before and after efforts. They’ve
got pictures on Instagram, updates on Twitter and
all the completed “Home Tours” are posted on their
YouTube page. Somewhere between a long ad and
a short webisode, the Home Tour video series
shows an army of Ikea employees descending on an
entire room in a house, drills and all, no horsing
around. And of course there is the
hashtag #IKEAHomeTour.
Slide By :- Howard Davidson Arlington MA

5. The formula is pretty predictable: a messy,
drab and disheveled room is turned into an
organized, sleek Swedish space. In the most
truly unbelievable moment of an episode, a
family’s den is made over and the teenage
daughter exclaims: “I can’t wait to do my
homework in here!” That would be a design
innovation I’m sure many parents would
pay through the nose for.
The program is set to last for a year and is
now making its way down the east coast.
Slide By :- Howard Davidson Arlington MA

6. The formula is pretty predictable: a messy,
drab and disheveled room is turned into an
organized, sleek Swedish space. In the most
truly unbelievable moment of an episode, a
family’s den is made over and the teenage
daughter exclaims: “I can’t wait to do my
homework in here!” That would be a design
innovation I’m sure many parents would
pay through the nose for.
The program is set to last for a year and is
now making its way down the east coast.
Slide By :- Howard Davidson Arlington MA