Howard Davidson, Arlington, MA - Keurig Has Claimed the Top Spot in North America. Howard Davidson writes about Howard the big coffee company Keurig and their awesome K-cups have claimed the top spot in North America. Howard Davidson is a marketing professional who posts at www.howardjdavidson.com.

1. Keurig Has Claimed the Top Spot
in North America
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Keurig Has Claimed the Top
Spot in North America
Keurig has claimed the top spot in
North America. Even though
Americans are known for loving their
Big Gulps and venti sized morning
drinks, the company with the tiny cup
is leading the way.
Slide By :- Howard Davidson Arlington MA

3. It seems like the popularity of Keurig’s pint sized
coffee pods has fueled their 18% market share, even
though it looks like they could be environmentally iffy.
The rest of the world apparently hasn’t caught Keurig
fever yet, because instant coffee doled out by Nescafe
has been reigning supreme.
Slide By :- Howard Davidson Arlington MA

4. But it doesn’t seem as though Keurig is really
worried about the lukewarm global reception
because they haven’t been making their presence
known. The biggest development in the past while
has been that Coke is trying to cool things down
with a machine that supposedly makes colder fizzy
drinks. Why not?
Unless the tree huggers have their way, Keurig’s
niche looks like it’s stuck in North America with
cross brand deals from the likes of Folgers and
Dunkin’ Donuts. Maybe Keurig’s strategy is just to
be in bed with its competition and quietly take the
American dollars off the dresser in the morning.
There just isn’t any reason to fix something that
isn’t broken.
Slide By :- Howard Davidson Arlington MA

5. Way back when in 2008, Keurig was selling
1% of America’s retail coffee and now
they’re up to almost 19%. Slow and steady
wins the race and Keurig realizes that
markets in Latin America and Europe are
bogged down in regional brands that look
pretty unassailable. But even though the
world hasn’t woken up and smelled Keurig’s
coffee, I think they’ll live to see another
morning.
Howard Davidson Arlington MA
Slide By :- Howard Davidson Arlington MA