Howard Davidson, marketer from Arlington, MA writes about how Oreo hits the big screen with transformers deal.1 Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Oreo Hits The Big Screen With
Transformers Deal
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Oreo Hits The Big Screen With
Transformers Deal
Oreo has hit the big screen and
partnered with Paramount for a global
movie deal with Transformers.
Slide By :- Howard Davidson Arlington MA

3. If a giant, building consuming, robot worm that aids in
terrorizing Chicago wasn’t enough for you, Paramount
Pictures has come out with a new Transformers movie
that features dinosaurs. The popularity of the
Transformers franchise was not lost on Oreo as they aim
to form their summer marketing efforts around this alien
robot and delicious cookie alliance.
Slide By :- Howard Davidson Arlington MA

4. Oreo is acclaimed for its innovative digital marketing but
still understands the importance of traditional
advertising techniques. The creative agency on the
campaign is Interpublic Group of Cos.’ The Martin
Agency, while the Paramount deal was brokered
by MediaVest‘s LiquidThread. It will span 35 countries
and features a TV ad directed by Michael Bay, whose
latest Transformers movie, called “Age of Extinction” hits
theaters in late June.
The famous cookie company has secured product
placement in the movie and its products will contain
Transformer themed packaging and cookie flavors. With
18% of its media budget being spent on digital this year,
Oreo will also include movie-themed activities on its
existing “Lick, Twist, and Dunk” app.
Howard Davidson Arlington MA
Slide By :- Howard Davidson Arlington MA